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SHIELD VS Embedly

Compare SHIELD VS Embedly and see what are their differences

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SHIELD logo SHIELD

Stop fraud and reduce friction across web and mobile apps with real-time device intelligence.

Embedly logo Embedly

Embedly helps publishers and consumers manage embed codes from websites and APIs.
  • SHIELD
    Image date //
    2026-08-05
  • SHIELD
    Image date //
    2025-06-05
  • SHIELD
    Image date //
    2026-08-05
  • SHIELD
    Image date //
    2026-08-05

SHIELD is a device-first fraud intelligence platform built on the world’s most persistent device identification technology across applications and platforms.

Powered by SHIELD AI and patented technology (SHIELD Sentinel), SHIELD sets the global standard for device identification (SHIELD Device ID) and exposes the full range of fraud tools and techniques through more than 20 risk indicators, delivering real-time, actionable fraud intelligence across all use cases and industries worldwide.

Trusted by global unicorns including inDrive, Alibaba, Deliveroo, Meesho, TrueMoney, Unico ID and OLX, SHIELD operates with teams across Los Angeles, São Paulo, London, Berlin, Jakarta, Bangkok, Bengaluru, Beijing and Singapore, advancing our mission: to eliminate unfairness and enable trust for the world.

For more information, visit shield.com.

  • Embedly Landing page
    Landing page //
    2021-09-21

SHIELD

Website
shield.com
Pricing URL
Official SHIELD Pricing
$ Details
paid Free Trial
Platforms
Windows Linux iOS Android
Release Date
2008 December
Startup details
Country
Singapore
State
Singapore
City
Guthrie House
Founder(s)
Justin Lie
Employees
100 - 249
Edit details

Embedly

Website
embed.ly
Pricing URL
Official Embedly Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

SHIELD features and specs

  • Device-First Fraud Intelligence Platform
    Stop fraud and reduce friction across web and app with real-time device intelligence.
  • Device Fingerprinting
    Stop Fraud at the Root with Device Identification & Intelligence
  • AI Fraud Detection Platform
    Stay ahead of complex fraud threats with our no-code feature engineering suite

Embedly features and specs

  • Ease of Use
    Embedly provides a simple API that allows developers to embed content from a wide variety of sources with minimal effort.
  • Content Versatility
    Supports embedding content from many major providers such as YouTube, Instagram, Twitter, and more, enhancing the versatility of web content.
  • Customization
    Offers customizable embed options so developers can tailor the appearance and behavior of the embedded content to fit their needs.
  • Aggregated Data
    Provides enriched metadata from embedded content, which could be useful for SEO and content analysis.
  • Cross-Platform Support
    Embeds are responsive and work well across different devices and platforms, providing a consistent user experience.

Possible disadvantages of Embedly

  • Cost
    Embedly offers a freemium model, but the free tier has limitations, and the premium plans can be expensive for small businesses or individual developers.
  • Dependency
    Relying on a third-party service means developers are dependent on Embedly for uptime and performance, which could be a potential risk if the service experiences issues.
  • Privacy Concerns
    Using Embedly means sharing data with a third-party service, which could raise privacy concerns depending on the type of content being embedded.
  • Limitations in Custom Sources
    While Embedly supports many major providers, it may not support lesser-known or niche content sources, which could be a drawback for certain use cases.
  • API Rate Limits
    The API has rate limits even on premium plans, which could be restrictive for high-traffic websites or applications requiring extensive embedding.

Analysis of SHIELD

Overall verdict

  • SHIELD is a well-regarded device intelligence and fraud prevention platform that helps businesses combat fake accounts, fraud, and abuse through advanced device fingerprinting and risk intelligence, making it a strong choice for companies with high fraud exposure.

Why this product is good

  • Offers robust device fingerprinting technology (SHIELD Device ID) that accurately identifies devices even when fraudsters attempt to mask their identity
  • Provides real-time fraud detection and risk intelligence to prevent fake accounts, promo abuse, and payment fraud
  • Trusted by large marketplaces, fintech, and gig economy platforms across the globe
  • Helps reduce financial losses and improve trust and safety for digital platforms
  • Delivers actionable risk signals that can be integrated into existing fraud workflows

Recommended for

  • E-commerce and online marketplaces facing account fraud and promo abuse
  • Fintech and payment companies needing strong fraud prevention
  • Gig economy and ride-hailing platforms combating fake accounts
  • Gaming and social platforms dealing with bots and multi-accounting
  • Enterprises requiring scalable device intelligence and trust & safety solutions

Analysis of Embedly

Overall verdict

  • Embedly is generally considered a good option for content embedding due to its comprehensive API and ease of use.

Why this product is good

  • Embedly provides a robust platform that allows developers to easily embed multimedia content from a wide range of sources. The service simplifies the process of extracting and displaying content such as images, videos, and articles by providing a unified API. It supports a vast number of providers and offers customization options, making it a flexible tool for developers. Additionally, Embedly delivers content in a mobile-optimized way, ensuring a better user experience across different devices.

Recommended for

  • Developers looking to integrate multimedia content into websites or applications
  • Content creators and publishers who want to enrich their platforms with external content
  • Web and mobile app developers needing a simple solution for embedding content from multiple sources

SHIELD videos

+ Add

SHIELD x HappyFresh(Online grocery marketplace)

More videos:

  • Review - SHIELD x OVO (Indonesia’s leading payments platform)
  • Review - SHIELD x Atlas Reality
  • Review - SHIELD x Dunzo - Hyperlocal Delivery Platform
  • Review - SHIELD x TrueMoney
  • Review - M&P Shield X
  • Review - Smith & Wesson M&P Shield 9mm - Guide and Review
  • Review - S&W M&P Shield Plus 1000 Round Review: The Best Micro Pistol

Embedly videos

+ Add

Tips On Embedding In Blogs And Websites Using Embedly

Category Popularity

0-100% (relative to SHIELD and Embedly)

SHIELD

Embedly

Security & Privacy
100 100%
Security & Privacy
0% 0
Advertising
0 0%
Advertising
100% 100
Fraud Detection And Prevention
100 100%
Fraud Detection And Prevention
0% 0
Content Marketing
0 0%
Content Marketing
100% 100

Questions & Answers

As answered by people managing SHIELD and Embedly.

What makes your product unique?

SHIELD's answer

Most fraud solutions are web-first and rely heavily on personal data and static identifiers that are easily bypassed. They are also often focused on addressing fraud at specific checkpoints. SHIELD is device-first. Fraudsters can spoof data, accounts, and even identities, but they always need a device to act. This is why we stop fraud at the root.

Why should a person choose your product over its competitors?

SHIELD's answer

Our plug-and-play SDKs and lightweight JavaScript snippets can be integrated in a matter of hours — not weeks or months. There’s no training period required, enabling your team to start detecting fraud immediately. Most customers see tangible results on day one, with zero disruption to existing workflows.

How would you describe the primary audience of your product?

SHIELD's answer

SHIELD works with digital businesses across every region and industry where trust and safety are mission-critical. Our customers include global unicorns and fast-scaling platforms in mobility, fintech, e-commerce, igaming, digital identity, and more. If your platform faces fraud, or trust & safety challenges, SHIELD can help you eliminate malicious users and scale growth with confidence.

Which are the primary technologies used for building your product?

SHIELD's answer

SHIELD deliver real-time device intelligence globally, with offices in San Francisco, Singapore, Jakarta, Dubai, London, São Paulo, and more. We are a global team, which helps us stay close to the latest fraud trends, and our clients.

Who are some of the biggest customers of your product?

SHIELD's answer

inDrive, Truemoney, Maya, Swiggy, Buymed, Atlas, MPL,

User comments

Share your experience with using SHIELD and Embedly. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Embedly seems to be more popular. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SHIELD mentions (0)

We have not tracked any mentions of SHIELD yet. Tracking of SHIELD recommendations started around Jun 2025.

Embedly mentions (13)

  • Automod remove videos less than 1second long?
    You can see what kinds of properties you can see for media - I fed the URL of a video into embed.ly as that document suggested, but none of the fields returned gave me a video length... You may want to try with one of the images posted to your sub and see what properties you get. Maybe there's something else in the metadata you can search for that is common across the short videos. Source: almost 3 years ago
  • Embedding videos on reddit
    Some people report success with getting approved by https://embed.ly/, others report that service never responded to them. Source: about 3 years ago
  • free-for.dev
    Embed.ly — Provides APIs for embedding media in a webpage, responsive image scaling, extracting elements from a webpage. Free for up to 5,000 URLs/month at 15 requests/second. - Source: dev.to / almost 4 years ago
  • How to ban specific YouTube links?
    Use https://embed.ly to extract the MEDIA_AUTHoR or MEDIA_AUTHOR_URL from the link and add it to either of the 2 rules below. Source: almost 4 years ago
  • How does Reddit embed “unavailable” Youtube videos? (example included)
    If you pull up that script, it references "cdn.embedly.com", a third-party content delivery network. See their home page at https://embed.ly/. Source: about 4 years ago
View more

What are some alternatives?

When comparing SHIELD and Embedly, you can also consider the following products

SEON - SEON Sense Platform is a modular and AI-powered fraud detection software that deliver clear results with an automated, machine-driven workflow.

uberflip - Organize and Centralize ALL of your Content in minutes

FingerprintJS - Fraud detection and prevention using browser fingerprinting with 99.5% accuracy. Stops account sharing, payment processing fraud and gaming.

CoSchedule - CoSchedule is the #1 marketing calendar that helps you stay organized and get sh*t done. Plan, produce, publish and promote your content.

Rupt - Prevent fraud and grow your revenue.

Rocketium - A DIY video creation platform. Make videos in minutes using preset themes and templates.

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