ShellNewHandler VS Filum

Filum's answer:

• ZUS Coffee
• Maison Retail Management International
• Hoang Ha Mobile
• AUDI 50+

Filum's answer:

Filum AI combines an omnichannel inbox with AI agents that take action, not just reply. The agents answer product questions, create leads, follow up and close orders, and hand off to a human when you tell them to.

It also covers the channels Southeast Asian businesses actually sell on — Shopee, Lazada, Shopify, WhatsApp and Messenger — alongside email and webchat, in one queue with full customer history. Most tools in this category cover Western channels well and marketplace channels not at all.

Sentiment and intent are captured across every conversation rather than a sampled subset, and the platform is ISO 27001 certified with SSO/SAML, role-based access and audit trails.

Filum's answer:

Three reasons, depending on what you're comparing against.

If you're using a Western helpdesk, you're probably running your marketplace and Whatsapp, Shopify, zalo conversations outside it. Filum puts Shopee, Lazada, Zalo, WhatsApp and Messenger in the same inbox as email and webchat, so nothing lives in a separate tab.

If you're using a chatbot, the difference is that Filum's AI agents are trainable on your own products and policies and can complete tasks — create a lead, place an order, escalate — instead of deflecting to a FAQ.

If you're comparing on cost, we're built and run from Vietnam, which means we can price below vendors with a US cost base for the same capability. That's a structural difference, not a promotional discount.

Filum's answer:

Customer-facing teams at businesses that handle high conversation volume across several channels at once — online retail and e-commerce, F&B chains, education, healthcare and financial services.

The typical user is a support or CS lead with a team of 3–5 agents who are already answering customers in four or five places and losing context between them. Filum is used by both mid-market brands and enterprises across Southeast Asia.