Software Alternatives, Accelerators & Startups

Shape.io VS 4C Insights

Compare Shape.io VS 4C Insights and see what are their differences

Shape.io logo Shape.io

PPC budget management software for ad agencies

4C Insights logo 4C Insights

4C Insights is a social advertising and analytics platform for TV and digital media.
  • Shape.io Landing page
    Landing page //
    2022-10-25

Shape is a PPC management platform designed for digital marketers and the diverse organizations they run.

Our flexible PPC software program helps digital advertisers better manage and automate campaign budgeting. Our platform offers two-way integrations with Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, Google Display and Video 360, Instagram, and Youtube. Our reporting features allow marketers to optimize and report on their advertising performance directly from Shape.

Our platform:

  • saves PPC advertisers time through intelligent automation and integration
  • drives better client performance and higher revenue with intelligent tools that highlight PPC spend opportunities
  • improves cross-team communication on PPC accounts
  • bridges communication and data gaps across departments
  • provides a toolkit agencies can use to solve specific needs
  • 4C Insights Landing page
    Landing page //
    2023-04-23

Shape.io

Website
shape.io
$ Details
freemium $299.0 / Monthly (Up to $100K in ad spend - discounts available)
Platforms
Browser Windows Cross Platform REST API

4C Insights

Pricing URL
-
$ Details
-
Platforms
-

Shape.io features and specs

  • User-Friendly Interface
    Shape.io offers an intuitive and easy-to-navigate interface that allows users to quickly access its features without a steep learning curve.
  • Comprehensive Analytics
    The platform provides detailed analytics and insights, helping businesses understand traffic patterns and make informed decisions.
  • Customization Options
    Shape.io allows users to customize the services to better suit their specific needs, offering flexibility in how the platform is used.
  • Seamless Integration
    It easily integrates with a variety of other tools and platforms, making it a versatile addition to existing tech stacks.
  • Responsive Customer Support
    The platform is backed by a responsive and helpful customer support team, ready to assist with any issues that may arise.

Possible disadvantages of Shape.io

  • Price Point
    Shape.io may have a higher cost compared to some competitors, which could be a concern for smaller businesses or startups.
  • Complexity for Beginners
    While the interface is user-friendly, some advanced features might be complex for beginners to fully utilize without training.
  • Limited Free Features
    The free version of Shape.io offers limited functionality, which may not be sufficient for all users.
  • Occasional Performance Issues
    Some users have reported occasional performance issues or downtime, which could affect workflow efficiency.
  • Feature Overlap
    There may be overlap with other tools businesses are already using, which might make some features redundant.

4C Insights features and specs

  • Comprehensive Ad Insights
    4C Insights provides detailed analytics and insights into ad performance across multiple platforms, allowing businesses to optimize their marketing strategies.
  • Cross-Channel Integration
    The platform supports integration with various social media and advertising channels, enabling centralized management and analysis of ad campaigns.
  • Advanced Targeting Capabilities
    4C Insights offers sophisticated audience targeting and segmentation capabilities, helping advertisers reach specific demographics more effectively.
  • User-Friendly Interface
    The platform is praised for its intuitive and easy-to-navigate interface, making it accessible for both seasoned marketers and newcomers.
  • Strong Reporting Features
    Users appreciate the robust reporting tools that allow for customizable reports and deeper insights into campaign performance.

Possible disadvantages of 4C Insights

  • Steep Learning Curve
    Despite its user-friendly interface, mastering the full range of features offered by 4C Insights can be challenging for some users without dedicated training.
  • Cost Considerations
    The platform may be expensive for small businesses or startups with limited budgets, as it is typically geared towards larger enterprises with significant advertising expenditures.
  • Occasional Technical Issues
    Some users have reported experiencing technical glitches or slow performance, which can hinder the effectiveness of managing campaigns.
  • Limited Customization Options
    While the platform offers strong reporting features, some users find the customization options for dashboards and reports to be lacking compared to other tools.
  • Dependence on Internet Connection
    As a web-based platform, 4C Insights requires a stable internet connection, which can be a limitation in areas with poor connectivity.

Category Popularity

0-100% (relative to Shape.io and 4C Insights)
Advertising
47 47%
53% 53
Marketing Platform
28 28%
72% 72
PPC
52 52%
48% 48
Marketing Budget
100 100%
0% 0

User comments

Share your experience with using Shape.io and 4C Insights. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Shape.io seems to be more popular. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Shape.io mentions (6)

  • Thinking about how to conceptually differentiate fluid resources in a factory idle/clicker game
    One game you might want to take inspiration from would be shape.io (despite having io in the name it's a steam game instead of a web game, it's not a link) It's factorio with an emphasis on cutting shapes and mashing them together for new shapes. Source: almost 2 years ago
  • Software for keeping track of inventory with qr codes for an IT dept at a college?
    I'd also recommend Shape - https://shape.io/. Source: almost 2 years ago
  • Google Ads Script for Budget Pacing / Adjustments
    I recommend shape.io it's a life saver. Source: over 2 years ago
  • How to get notified on Overspends/Underspends on PPC Clients
    There are programs that can help you with this. Another commenter posted about shape.io. Source: over 2 years ago
  • What it takes to create 4 Blue belts of Blue Circuits (fully moduled)
    This reminds me of some of my shape.io creations. Source: almost 3 years ago
View more

4C Insights mentions (0)

We have not tracked any mentions of 4C Insights yet. Tracking of 4C Insights recommendations started around Mar 2021.

What are some alternatives?

When comparing Shape.io and 4C Insights, you can also consider the following products

Doorboost - Doorboost is an online advertising software enabling users to create, analyze and optimize campaigns on Facebook, Instagram and Google.

AdNabu - AdNabu is a Google Ads PPC automation software.

ConversionRuler - ConversionRuler is a performance tracking and reporting service that provides information on effectiveness of your marketing efforts.

FatTail - FatTail simplifies the entire advertising process, from proposal to billing, and every step in between. 

AdNgin - Increase your website ad revenue with automatic a/b testing.

Qwaya - Facebook ads tool for professionals