Software Alternatives, Accelerators & Startups

Setapp VS HEY

Compare Setapp VS HEY and see what are their differences

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Setapp logo Setapp

The one place for trusted apps. Hundreds of high-quality apps for your Mac and iPhone, including AI tools.

HEY logo HEY

Email at its best, new from Basecamp.
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25

A unified marketplace for Mac and iPhone users to get hand-picked, trusted apps. Get over 260 apps for a flat fee with Setapp Membership, or purchase individual apps on flexible terms through Setapp Marketplace.

  • HEY Landing page
    Landing page //
    2023-07-06

Setapp

Website
setapp.com
$ Details
paid Free Trial $14.99 / Monthly (1 Mac)
Release Date
2017 January

HEY

Website
hey.com
$ Details
paid Free Trial $99.0 / Annually
Release Date
-

Setapp features and specs

  • Diverse Application Library
    Setapp provides access to a wide range of high-quality Mac applications across different categories, all from a single subscription service.
  • Cost-Effective
    For a monthly fee, users gain access to multiple paid applications, which can be more cost-effective than purchasing individual app licenses.
  • Updates and Upgrades Included
    All apps within Setapp come with automatic updates and upgrades included in the subscription, ensuring users always have the latest features and security patches.
  • Easy Installation and Management
    The Setapp platform provides a user-friendly interface for browsing, installing, and managing applications, simplifying the overall user experience.
  • Free Trial Available
    Setapp offers a 7-day free trial, allowing potential users to explore and evaluate the service before committing to a subscription.

HEY features and specs

  • Privacy-focused
    HEY places a strong emphasis on user privacy. It blocks spy pixels and prevents senders from knowing when, where, and if emails are opened.
  • Clean Interface
    The user interface of HEY is minimalist and designed to reduce clutter, helping users focus on important emails.
  • Innovative Features
    HEY offers unique features like the Screener, which allows users to vet new senders, and The Feed, which collects all newsletters for easy reading.
  • Unified Platform
    Everything in HEY happens within a single, unified platform, eliminating the need for multiple email clients or add-ons.

Possible disadvantages of HEY

  • Cost
    HEY is a paid service with a yearly subscription fee, which could be a deterrent for users accustomed to free email services.
  • Limited Integration
    Compared to other email services, HEY has limited third-party integrations which might be a downside for users who rely on external apps.
  • Learning Curve
    The unique approach and innovative features may require some time to get used to, especially for users who are accustomed to traditional email systems.
  • Lack of Local Email Client Support
    HEY does not support traditional email protocols like IMAP or SMTP, meaning users cannot use it with their favorite local email clients.

Analysis of Setapp

Overall verdict

  • Overall, Setapp is considered good for users who frequently use multiple Mac apps and value convenience and flexibility. It provides excellent value for money by offering a diverse selection of reliable and well-crafted applications. However, it might not be the best choice for those who only need a few specific applications or prefer to own their software outright.

Why this product is good

  • Setapp is a subscription-based service that provides access to a wide range of Mac applications for a single monthly fee. Users often find it beneficial because it offers a curated selection of high-quality apps without the need to purchase each one individually. It saves time and money for those who require multiple tools, ensuring they always have the latest versions without additional costs. Furthermore, it simplifies software management by centralizing the process of discovering, updating, and accessing various applications.

Recommended for

    Setapp is recommended for professionals, creatives, and productivity enthusiasts who use a variety of Mac applications regularly and appreciate the ease of access to a comprehensive software library without the hassle of individual purchases. It's also suitable for users who enjoy exploring new tools and apps to enhance their workflow.

Analysis of HEY

Overall verdict

  • Overall, HEY is generally regarded as a positive option for those seeking a fresh take on email management with strong privacy features. However, it may not be ideal for everyone, as it requires a subscription fee and may lack some of the advanced features offered by more established email services.

Why this product is good

  • HEY is considered good due to its emphasis on privacy, simplicity, and unique approaches to email management. The platform offers features such as the Screener, which helps filter emails from new senders; Focus & Reply, which simplifies the inbox by delaying some emails; and attachment management systems that improve overall user experience. Furthermore, HEY takes a strong stance against ad tracking and prioritizes user privacy.

Recommended for

  • Individuals who prioritize privacy and are concerned about ad tracking.
  • Users who prefer a minimalistic and streamlined email interface.
  • Those who are willing to pay a subscription fee for enhanced privacy and unique features.
  • People looking for a new way to manage their emails and are open to adapting to a different email organization system.

Setapp videos

What's Setapp?

HEY videos

Hey Review: Why this $99 per year email is Superhuman's Most Exciting Challenger | Keep Productive

More videos:

  • Review - All You Need to Know About Hey.com
  • Review - HEY Email Review (and Full Tour)!
  • Review - HEY.com changed the way I emailโ€ฆ
  • Review - Why are Hey Dudes suddenly everywhere?

Category Popularity

0-100% (relative to Setapp and HEY)
Project Management
100 100%
0% 0
Email
0 0%
100% 100
Productivity
45 45%
55% 55
Email Clients
0 0%
100% 100

Questions & Answers

As answered by people managing Setapp and HEY.

What's the story behind your product?

Setapp's answer

Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:

November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.

What makes your product unique?

Setapp's answer

Setapp's key differentiators:

-Curation. Setapp is a curated platform with trusted, hand-picked apps โ€” not a place filled with self-submitted apps.

-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.

-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.

-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.

-AI access. AI+ plans give access to all popular LLM models โ€” GPT, Claude, Gemini, and Grok โ€” through a single gateway.

Setapp gives users apps they can count on. Itโ€™s not an endless store but a curated collection of apps worth usersโ€™ time and money.

Why should a person choose your product over its competitors?

Setapp's answer

-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.

-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.

-Save costs. Setapp Membership offers access to over 260 apps for a flat fee โ€” no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.

How would you describe the primary audience of your product?

Setapp's answer

Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows โ€” including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Setapp and HEY

Setapp Reviews

We have no reviews of Setapp yet.
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HEY Reviews

ProtonMail Compares Apple to Mafia, Says App Was Forced Into In-App Purchases in 2018
Apple apparently told ProtonMail "out of the blue" that it was required to add an in-app purchase option to stay in the โ€ŒApp Storeโ€Œ. Similar to the situations with HEY and Wordpress earlier this year, ProtonMail had a mention of paid plans in the app, which prompted Apple to ask for the same subscription options to be offered via in-app purchase.

Social recommendations and mentions

Based on our record, HEY should be more popular than Setapp. It has been mentiond 24 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Setapp mentions (15)

  • Ask HN: How to Sell as a Software Engineer?
    > I've reached the conclusion that software quality and even price matters much less than distribution, especially now. I highly doubt that is true. We don't yet know how end-users will make purchasing decisions now that almost anyone can build something that "works". Taking AI out of the picture: you still need to define the target market segment before you build anything. You still need to find a way to... - Source: Hacker News / 2 months ago
  • Show HN: BoringBar โ€“ a taskbar-style dock replacement for macOS
    There could be 4x buyers at $10. Iโ€™d be one of the now, the dock is a constant annoyance. The app looks great, downloading the trial now. To the appโ€™s author Iโ€™d say get as many licensees as you can fast before youโ€™re Sherlocked or somebody vibecodes a clone out of โ€œwhy notโ€. I use many free and paid apps, little QoL types, like BetterDisplay, Coctail, etc and for me the included support is of little value. These... - Source: Hacker News / 3 months ago
  • Coders Coded Their Job Away. Why Are So Many of Them Happy About It?
    I used a bunch of tools from https://setapp.com/ and no longer subscribe. I used to pay for Linear for all my personal projects, built one with CC that perfectly fits my needsโ€ฆ I also built a myriad of small tools that help me automate bunch of busy work I used to do manually, both for professional and personal projects. - Source: Hacker News / 4 months ago
  • Italian Competition Authority Fines Apple $115M for Abusing Dominant Position
    > are there any real 3rd-party AppStores for iOS now "Always has been": Setapp. Very interesting model. Readily recommend devs subscribing to this collection, but non-devs as well if you're into "there's an app for that" and fatigued with IAP. https://setapp.com/. - Source: Hacker News / 7 months ago
  • The One Productivity Tool You Didn't Know You Can't Live Without
    I use Paste, a very feature rich clipboard manager for Mac with gorgeous UI. It's not free, but it comes along with a Setapp license that I got from work, so if you already have a license you can use it to install Paste. - Source: dev.to / about 1 year ago
View more

HEY mentions (24)

  • How Solid Queue Became the Rails 8 default, and More on Open Source Maintainership
    Seven gems to manage background jobs. The team looked at what they were running and said "this can't be right." That became the brief for Solid Queue. Rosa got picked for the project, built it in production at Hey first, iterated on it for months, and shipped it into Rails 8. She keeps calling it luck. I don't think it's luck. - Source: dev.to / 23 days ago
  • The death of cloud centralization: Last decadeโ€™s internet had a gravity problem
    Basecamp: After using clouds from both Amazon and Google extensively over the past 15 years, we finally had enough of the outrageous bills and the ever-increasing complexity. So in 2023, we pulled Basecamp, HEY, and five other heritage apps out of AWS and onto our own hardware โ€” without adding any new staff. - Source: dev.to / 11 months ago
  • From React to Hotwire - Part II - [EN]
    Attending the latest edition of Rails World and watching the talk by DHH made me realize that generating views on the backend with Rails was no longer synonymous with slow, ugly interfaces that do not care about UX. With Hotwire, through Turbo and Stimulus, it was possible to create applications as complex as Gmail, Hey, or Slack, Campfire. And this became even more surreal with Turbo 8. - Source: dev.to / about 2 years ago
  • HEY.com Review: A Game-Changer or A Gimmick?
    In June 2020, Basecamp decided to take on the giants of email service providers with the launch of HEY.com, aiming to revolutionize the way we interact with our inboxes. Touted as the email service for those who love email but hate its clutter, HEY.com has certainly generated buzz. But does it live up to the hype? Let's delve into its features, usability, and overall value proposition. - Source: dev.to / over 2 years ago
  • Don't upload your PWA to the app stores
    HEY is a big company, with financial resources and a large social media following. If even they feel bullied by Apple, just imagine what it's like for smaller app developers. And HEY is not even a PWA โ€“ it's a native app. - Source: dev.to / over 2 years ago
View more

What are some alternatives?

When comparing Setapp and HEY, you can also consider the following products

Konfigure - APARTMENTS | VILLA | WORKSPACE | RETAIL

Mailo - Mailo is an email client where you can send and receive emails to and from anyone with an email address.

Metavine Platform - Metavine Platform is a comprehensive Platform-as-a-Service that help businesses build agility and compete effectively in the digital world by enabling them to iterate and create apps quickly.

Soverin - Soverin is the honest email service that doesnโ€™t sell your data.

QuickBase - Quickbase provides a no-code operational agility platform that enables organizations to improve operations through real time insights and automation across complex processes and disparate systems. โ€‹โ€‹

Horde - Horde Groupware is a free, enterprise ready, browser based collaboration suite.