Software Alternatives, Accelerators & Startups

Setapp VS Format

Compare Setapp VS Format and see what are their differences

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Setapp logo Setapp

The one place for trusted apps. Hundreds of high-quality apps for your Mac and iPhone, including AI tools.

Format logo Format

Online portfolio platform for creatives; photographers, designers, artists and more.
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25

A unified marketplace for Mac and iPhone users to get hand-picked, trusted apps. Get over 260 apps for a flat fee with Setapp Membership, or purchase individual apps on flexible terms through Setapp Marketplace.

  • Format Landing page
    Landing page //
    2023-10-21

Setapp

Website
setapp.com
$ Details
paid Free Trial $14.99 / Monthly (1 Mac)
Release Date
2017 January

Setapp features and specs

  • Diverse Application Library
    Setapp provides access to a wide range of high-quality Mac applications across different categories, all from a single subscription service.
  • Cost-Effective
    For a monthly fee, users gain access to multiple paid applications, which can be more cost-effective than purchasing individual app licenses.
  • Updates and Upgrades Included
    All apps within Setapp come with automatic updates and upgrades included in the subscription, ensuring users always have the latest features and security patches.
  • Easy Installation and Management
    The Setapp platform provides a user-friendly interface for browsing, installing, and managing applications, simplifying the overall user experience.
  • Free Trial Available
    Setapp offers a 7-day free trial, allowing potential users to explore and evaluate the service before committing to a subscription.

Format features and specs

  • User-Friendly Interface
    Format offers an intuitive and easy-to-navigate interface, making it accessible for users of all technical skill levels.
  • Customizable Templates
    A variety of visually appealing, customizable templates are available, allowing users to create unique, professional portfolios.
  • Responsive Design
    Websites created with Format are responsive, ensuring they look good on desktop, tablet, and mobile devices.
  • Client Proofing
    Includes built-in client proofing tools, enabling photographers and creatives to share their work with clients easily and receive feedback.
  • E-Commerce Integration
    Offers e-commerce capabilities, allowing users to sell prints, digital downloads, and other products directly from their site.
  • SEO Tools
    Includes SEO tools to help improve site visibility and ranking on search engines.
  • 24/7 Customer Support
    Provides round-the-clock customer support to assist users with any issues they encounter.

Possible disadvantages of Format

  • Cost
    Format is a subscription-based service, which might be expensive for some users compared to free or cheaper alternatives.
  • Limited Blogging Features
    While it offers basic blogging capabilities, it lacks the advanced features found in dedicated blogging platforms like WordPress.
  • Limited Custom Code
    Advanced users may find the platform limiting as it offers restricted access to custom HTML, CSS, and JavaScript.
  • Performance Rate
    In some cases, users may experience slower loading times compared to other web hosting services.
  • Template Lock-In
    Switching templates is not as seamless, and might require re-adjusting content and layout.
  • Storage Limits
    Some plans come with storage limits, which can be restrictive for photographers and creatives with extensive portfolios.

Analysis of Setapp

Overall verdict

  • Overall, Setapp is considered good for users who frequently use multiple Mac apps and value convenience and flexibility. It provides excellent value for money by offering a diverse selection of reliable and well-crafted applications. However, it might not be the best choice for those who only need a few specific applications or prefer to own their software outright.

Why this product is good

  • Setapp is a subscription-based service that provides access to a wide range of Mac applications for a single monthly fee. Users often find it beneficial because it offers a curated selection of high-quality apps without the need to purchase each one individually. It saves time and money for those who require multiple tools, ensuring they always have the latest versions without additional costs. Furthermore, it simplifies software management by centralizing the process of discovering, updating, and accessing various applications.

Recommended for

    Setapp is recommended for professionals, creatives, and productivity enthusiasts who use a variety of Mac applications regularly and appreciate the ease of access to a comprehensive software library without the hassle of individual purchases. It's also suitable for users who enjoy exploring new tools and apps to enhance their workflow.

Analysis of Format

Overall verdict

  • Yes, Format is generally considered a good platform for creatives who want to showcase their work online. It provides excellent design flexibility and is praised for its clean and professional-looking templates. The platform is particularly well-suited for photographers, artists, and designers who want to create an impressive digital portfolio.

Why this product is good

  • Format is a popular website builder specifically designed for creative professionals such as photographers, artists, and designers. It offers a wide range of customizable templates, a user-friendly interface, and tools tailored for showcasing visual work effectively. Format allows users to create stunning online portfolios without needing extensive technical skills. Its focus on visual storytelling and easy-to-use design tools make it an appealing choice for creatives looking to build an online presence.

Recommended for

  • Photographers
  • Visual artists
  • Designers
  • Illustrators
  • Creative professionals looking for an easy-to-use and visually appealing online portfolio solution

Setapp videos

What's Setapp?

Format videos

WHY I switched from FORMAT to SQUARESPACE | Photography Portfolio

More videos:

  • Review - Format Website Builder Review

Category Popularity

0-100% (relative to Setapp and Format)
Project Management
100 100%
0% 0
CMS
0 0%
100% 100
Productivity
100 100%
0% 0
Website Builder
0 0%
100% 100

Questions & Answers

As answered by people managing Setapp and Format.

What's the story behind your product?

Setapp's answer

Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:

November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.

What makes your product unique?

Setapp's answer

Setapp's key differentiators:

-Curation. Setapp is a curated platform with trusted, hand-picked apps โ€” not a place filled with self-submitted apps.

-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.

-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.

-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.

-AI access. AI+ plans give access to all popular LLM models โ€” GPT, Claude, Gemini, and Grok โ€” through a single gateway.

Setapp gives users apps they can count on. Itโ€™s not an endless store but a curated collection of apps worth usersโ€™ time and money.

Why should a person choose your product over its competitors?

Setapp's answer

-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.

-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.

-Save costs. Setapp Membership offers access to over 260 apps for a flat fee โ€” no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.

How would you describe the primary audience of your product?

Setapp's answer

Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows โ€” including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Setapp and Format

Setapp Reviews

We have no reviews of Setapp yet.
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Format Reviews

The 10 Best Portfolio Website Builders in 2023
Format is one of the new-generation website-building platforms that specialize not only in solutions but also education. The Format Magazine has hundreds of published articles about Format as a platform and how to grow your digital business as an individual. However, one of the major features of Format is its Workflow service.
Source: stackdiary.com

Social recommendations and mentions

Based on our record, Setapp should be more popular than Format. It has been mentiond 15 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Setapp mentions (15)

  • Ask HN: How to Sell as a Software Engineer?
    > I've reached the conclusion that software quality and even price matters much less than distribution, especially now. I highly doubt that is true. We don't yet know how end-users will make purchasing decisions now that almost anyone can build something that "works". Taking AI out of the picture: you still need to define the target market segment before you build anything. You still need to find a way to... - Source: Hacker News / 4 months ago
  • Show HN: BoringBar โ€“ a taskbar-style dock replacement for macOS
    There could be 4x buyers at $10. Iโ€™d be one of the now, the dock is a constant annoyance. The app looks great, downloading the trial now. To the appโ€™s author Iโ€™d say get as many licensees as you can fast before youโ€™re Sherlocked or somebody vibecodes a clone out of โ€œwhy notโ€. I use many free and paid apps, little QoL types, like BetterDisplay, Coctail, etc and for me the included support is of little value. These... - Source: Hacker News / 4 months ago
  • Coders Coded Their Job Away. Why Are So Many of Them Happy About It?
    I used a bunch of tools from https://setapp.com/ and no longer subscribe. I used to pay for Linear for all my personal projects, built one with CC that perfectly fits my needsโ€ฆ I also built a myriad of small tools that help me automate bunch of busy work I used to do manually, both for professional and personal projects. - Source: Hacker News / 5 months ago
  • Italian Competition Authority Fines Apple $115M for Abusing Dominant Position
    > are there any real 3rd-party AppStores for iOS now "Always has been": Setapp. Very interesting model. Readily recommend devs subscribing to this collection, but non-devs as well if you're into "there's an app for that" and fatigued with IAP. https://setapp.com/. - Source: Hacker News / 8 months ago
  • The One Productivity Tool You Didn't Know You Can't Live Without
    I use Paste, a very feature rich clipboard manager for Mac with gorgeous UI. It's not free, but it comes along with a Setapp license that I got from work, so if you already have a license you can use it to install Paste. - Source: dev.to / about 1 year ago
View more

Format mentions (9)

  • Help with CFCard adapter and 486 system BIOS 504MB limit...
    C:\ has format.com, D:\ can write test.txt, E:\ can write test2.txt, F:\ can. Source: over 3 years ago
  • File size of C1 TIFFs
    I exported a bunch of 8-bit TIFFs from C1-21 today. The Finder reported them all around 92Mb (Sony A7r3 files). I tried to upload them to my site at format.com only to have half rejected for being "over 100Mb". Source: over 3 years ago
  • When I send my site to people (Facebook, discord, whatever) this is the screencap and description people see. This image is nowhere on my site. My domain name is through google, and it isn't on google domains. Where is this likely cached and how do I reset it? Frankly, it is a boring image.
    I am using format.com. What sort of metadata should I be setting? Source: over 3 years ago
  • I think web station made it so I can't connect via IP?
    I usually connect by quick connect, but my website host is coming to an end. It is currently on format.com, a photography site. I started to make a site in php, and rather than configure mamp, I thought I'd put my images on synology. Ever since installing web station, maria, phpmyadmin, I can't connect via 192.xx.xx.xx, only quick station. For a while I could connect by localip/phpmyadmin/index.php. Source: over 3 years ago
  • Got an email from Thetypefounders regarding a font i'm using on my website, need advice
    I got an email from The Type Founders about a font that I'm using on my website, wich is made in format.com, using their available fonts. The email says I'm using a font on my website without license... I don't understand, I'm using one of the fonts that format lets you choose, so it would be more of a problem from format than from me right? I would like to get some help on this regard. Is this a normal situation... Source: almost 4 years ago
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What are some alternatives?

When comparing Setapp and Format, you can also consider the following products

Konfigure - APARTMENTS | VILLA | WORKSPACE | RETAIL

Pixpa - Pixpa is an all-in-one platform to create beautiful, professional portfolio websites, client galleries and online stores without any coding knowledge.

Metavine Platform - Metavine Platform is a comprehensive Platform-as-a-Service that help businesses build agility and compete effectively in the digital world by enabling them to iterate and create apps quickly.

Cargo - Cargo Collective is a web publishing platform that creates and offers accessible tools online.

QuickBase - Quickbase provides a no-code operational agility platform that enables organizations to improve operations through real time insights and automation across complex processes and disparate systems. โ€‹โ€‹

about.me - About.me lets you quickly build simple and visually elegant splash pages that points visitors to your content from around the web. Get started today.