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The one place for trusted apps. Hundreds of high-quality apps for your Mac and iPhone, including AI tools.

Which is more popular?
Based on our record, Buffer should be more popular than Setapp. It has been mentioned 61 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | setapp.com | buffer.com |
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| Company | 2017 | Startup from the United States |
| Listed in |
In their own words, as submitted to SaaSHub.


A unified marketplace for Mac and iPhone users to get hand-picked, trusted apps. Get over 260 apps for a flat fee with Setapp Membership, or purchase individual apps on flexible terms through Setapp Marketplace.
No description of Buffer yet.
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Setapp is recommended for professionals, creatives, and productivity enthusiasts who use a variety of Mac applications regularly and appreciate the ease of access to a comprehensive software library without the hassle of individual purchases. It's also suitable for users who enjoy exploring new tools and apps to enhance their workflow.
Overall verdict
Why this product is good
Recommended for
Buffer is recommended for small to medium-sized businesses, digital marketers, social media managers, and individuals who need to manage multiple social media accounts. It's also well-suited for teams looking for collaboration tools to improve their social media marketing workflow.
Walkthroughs and reviews on video.
What's Setapp?
Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers
More videos
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Setapp and Buffer.
Setapp's answer
Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:
November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.
Setapp's answer
Setapp's key differentiators:
-Curation. Setapp is a curated platform with trusted, hand-picked apps — not a place filled with self-submitted apps.
-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.
-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.
-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.
-AI access. AI+ plans give access to all popular LLM models — GPT, Claude, Gemini, and Grok — through a single gateway.
Setapp gives users apps they can count on. It’s not an endless store but a curated collection of apps worth users’ time and money.
Setapp's answer
-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.
-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.
-Save costs. Setapp Membership offers access to over 260 apps for a flat fee — no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.
Setapp's answer
Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows — including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.
Share your experience with using Setapp and Buffer. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


We have no reviews of Setapp yet. Be the first one to post
A scheduler publishes pins you have already designed and written, at the times you choose: Buffer, Later, Planoly, Hootsuite and Pinterest's own scheduler work this way. An automation tool also makes the pins: it...
They bill differently. Hootsuite charges per user, from $99 per user/mo, billed yearly, with 10 accounts on Standard, an inbox and competitor benchmarks. Buffer charges per channel, from $6 per channel/mo, and has a...
This list covers 8 Buffer alternatives, from free schedulers to agency suites. We make Pubblica, so it comes first. Each tool is listed by what it's built for, with prices from the vendor's official pricing page. For...
Recommendations tracked on public social media and blogs since March 2021.


> I've reached the conclusion that software quality and even price matters much less than distribution, especially now. I highly doubt that is true. We don't yet know how end-users will make purchasing decisions now that almost anyone... - Source: Hacker News / 6 months ago
There could be 4x buyers at $10. I’d be one of the now, the dock is a constant annoyance. The app looks great, downloading the trial now. To the app’s author I’d say get as many licensees as you can fast before you’re Sherlocked or... - Source: Hacker News / 7 months ago
I used a bunch of tools from https://setapp.com/ and no longer subscribe. I used to pay for Linear for all my personal projects, built one with CC that perfectly fits my needs… I also built a myriad of small tools that help me automate... - Source: Hacker News / 8 months ago
I started with Buffer since everyone knows the name. It has been around forever as a scheduler, and now it has a newer GraphQL API that replaced the older, more limited one. - Source: dev.to / 5 months ago
We could have built full autopilot â generate, schedule, post, done. Tools like Buffer and Hootsuite give you scheduling. Some newer tools now offer auto-posting. We deliberately didn't go that route for the first version, and the... - Source: dev.to / 6 months ago
The concept is simple but technically ambitious. We are going to execute a strategy of "dogfooding" (eating our own food). Instead of using third-party tools like Buffer or Hootsuite, we will build a custom distribution engine using the... - Source: dev.to / 10 months ago
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