SerpApi VS recto

SerpApi's answer

We provide more search engines under one subscription.

recto's answer:

Because Recto is a one-time $39—and it replaces tools that bill you every single year. Link Whisper is $97–$497/yr; Internal Link Juicer runs to $1,299/yr. Recto is $39 once, for life, per site—below a single year of the cheapest competitor, and it never renews. On top of price: competitors suggest links by keyword matching; Recto ranks by actual Search Console traffic and verifies every link live on the page. You stop paying yearly rent on internal linking and own it forever. Early lifetime pricing won't last—once it's on the major deal platforms, it's gone.

SerpApi's answer

Developers/Companies who need data from search engines.

recto's answer:

WordPress site owners doing their own SEO—niche-site builders, content marketers, bloggers, in-house SEOs, and freelance SEOs/agencies, typically running 50–5,000 pages. The classic Recto user has written a lot of content, knows internal linking matters, and refuses to hand-audit hundreds of URLs in Screaming Frog and a spreadsheet. Agencies stack it across every client site they manage.

SerpApi's answer

Ruby on Rails and MongoDB

recto's answer:

Recto runs on Cloudflare's edge stack—Workers, D1, and Pages—for fast, global, serverless performance with no server to maintain. It connects to WordPress through a lightweight free connector plugin and to Google Search Console for traffic data. The AI anchor step is bring-your-own-key, compatible with OpenAI and Anthropic models.

SerpApi's answer

We're the first web scraping company that focus on scraping search engines.

recto's answer:

Recto is the only WordPress internal-linking tool that prioritizes REAL Google Search Console traffic—it fixes the orphan pages that are one link away from ranking, not random pages. Three things, nothing else combines: (1) GSC-traffic weighting, so you fix what actually moves rankings; (2) paragraph-level inline insertion that's verified live on the page—the link lands inside a real sentence, never dumped in a footer widget; (3) a constrained anchor engine that can only reuse phrasing already in your content, so it never invents copy or hallucinates a link. It's a real crawler with its own engine—not an AI wrapper. Bring your own OpenAI/ Anthropic key: no per-link fees, no usage ceiling.

SerpApi's answer

Back in 2017, Julien Khaleghy, the founder of SerpApi, built an iOS app that can analyze data from a picture. iOS didn't have a proper machine learning framework back then. It was challenging: iPhones' RAM were limited, no GPU or no dedicated chip acceleration were available, using only CPU was painfully slow, and compiling/porting C code from machine learning framework like Tensorflow or Caffe to iOS wasn't straightforward. Oddly, all of this wasn't the most difficult part of this project. Collecting images from Google Images was.

In these projects, 80% of his time ended up being spent on scraping and parsing Google Images. And maybe only 20% on actual machine learning model training, UI design of the actual apps, and iOS programming. This is how SerpApi was born.

recto's answer:

Recto started from a frustration every content site hits: you publish hundreds of posts, then watch half of them get buried because nothing links to them. Google barely crawls these "orphan" pages, so the content you paid to create never ranks. The existing fixes were either a $100/yr-and-up plugin or a manual grind in a crawler and a spreadsheet. Recto was built to do it properly and once: crawl the whole site, find the orphans that real search traffic says are worth saving, and place a verified internal link inside existing copy—automatically. One-time price, because internal linking shouldn't be a subscription.

SerpApi's answer

• Airbnb
• Nvidia
• Meta
• Shopify
• Grubhub
• and more!

recto's answer:

Recto is newly launched and onboarding its first wave of users, named customers.