
Ahrefs
Moz
SE Ranking
Profound
Serpstat
Otterly.AI
Surfer SEO
All-in-one Marketing Toolkit for digital marketing professionals.

Instantly.ai
Apollo.io
Reply.io
Mailshake
SmartLead.ai
Hunter.io
Expandi.io
The prospecting tool to automate multichannel outreach & actually get replies.

Which is more popular?
Based on our record, SEMRush seems to be more popular. It has been mentioned 19 times since March 2021.
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | semrush.com | lemlist.com |
| Pricing | ||
| Company | Startup from the United States | Startup from France · 100 - 249 employees · 2018 |
| Listed in |
In their own words, as submitted to SaaSHub.


No description of SEMRush yet.
lemlist is the #1-ranked sales engagement platform on G2, used by 20,000+ B2B companies to run multichannel outbound at scale. It covers the full outbound workflow in a single tool: a 600M+ contact database, waterfall enrichment (80% email find rate across 8 providers), multichannel sequences...
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
SEMRush is particularly recommended for SEO specialists, digital marketing agencies, content marketers, and businesses of all sizes who are serious about improving their search engine rankings and digital marketing strategies. It is also suitable for PPC managers and social media strategists who need comprehensive tools for campaign analysis and tracking.
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
First Look: SEMrush Content Marketplace Review
More videos
Lemlist Review & Full Walkthrough + Tool For Automating & Personalizing Outreach Emails
More videos
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using SEMRush and lemlist. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


4Presence Scout includes Google keyword rankings beside the AI answers on every plan; with Semrush, rank tracking is a separate bundle.
Say they read the public interface: Miraqo, SE Ranking, Otterly.AI, Peec AI (logged out; its add-on models run through APIs) and Profound. Semrush says its answers are "captured from real requests and not via any APIs...
Semrush provides a broad feature set. Use it for competitor analysis and site health. The Copilot feature gives recommendations based on your specific site data. It assists teams managing several projects at once and...
What is the best MCP server for sales teams in 2026? toflow.ai is the most complete MCP server for sales in 2026, covering ICP search, account research, enrichment, sequence enrollment, and outreach across email,...
What is the best AI prospecting tool for B2B sales in 2026? The best tool depends on your team's specific situation. toflow.ai is a strong fit for multi-channel outreach across email, LinkedIn, and WhatsApp, and is...
Once you have logged in your account in Lemlist, you can set the number of emails you want to send each day, and the program will automatically begin to send and respond to emails. Lemwarm makes sure to reply to your...
Recommendations tracked on public social media and blogs since March 2021.


Semrush offers a solid checker for brand mentions in AI searches. Go Fish Digital provides a detailed manual review for one page. Betteraeo is built specifically for AEO, providing a full score and technical gap analysis. - Source: dev.to / 5 months ago
Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools... - Source: dev.to / over 2 years ago
I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent... Source: over 3 years ago
Tracking lemlist since Mar 2021.
When comparing SEMRush and lemlist, you can also consider the following products.

Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
Compare Ahrefs to SEMRush or lemlist:

Build your own infinitely scalable cold email outreach system with Instantly.
Compare Instantly.ai to SEMRush or lemlist:

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.
Compare Moz to SEMRush or lemlist:

Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.
Compare Apollo.io to SEMRush or lemlist:

All-in-One cloud-based SEO software for agencies, marketing teams and webmasters
Compare SE Ranking to SEMRush or lemlist:

Reply.io is an AI-driven sales engagement platform that automates cold outreach through unlimited mailboxes, converts website traffic into booked meetings with AI Chat, and empowers your team to streamline the entire sales process with AI SDRs.
Compare Reply.io to SEMRush or lemlist: