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SEMRush VS Exstats

Compare SEMRush VS Exstats and see what are their differences

SEMRush

All-in-one Marketing Toolkit for digital marketing professionals.

Rating
4.0 · 3 reviews
Pricing
Freemium Free trial $99.95 / Monthly
Alternatives Is it good?
Exstats

Analytics for Chrome, Edge, and Firefox extensions in one dashboard. Track installs, ratings, reviews, and search rankings across 360,000 extensions, updated daily.

Rating
0 reviews
Pricing
Freemium Free trial
Alternatives Is it good?
Grapple
Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, SEMRush seems to be more popular. It has been mentioned 19 times since March 2021.

social mentions
19 vs 0
SEO Tools popularity
100% vs 0%
alternatives listed
240+ vs 4

Base details

Website, pricing, platforms and company facts side by side.

SEMRush
Exstats
Website semrush.com exstats.com
Pricing
Freemium Free trial $99.95 / Monthly Official pricing
Freemium Free trial Official pricing
Platforms —
Web
Company Startup from the United States Startup from the United States · 2025
Listed in
SEO SEO Tools Content Marketing Competitive Intelligence Social Media Tools Backlinks Keyword Research eCommerce Tools Local SEO +6
Browser Extensions Competitor Monitoring Competitor Analysis Competitor Research Data Analytics Product Comparisons +3

About SEMRush and Exstats

In their own words, as submitted to SaaSHub.

SEMRush
Exstats

No description of SEMRush yet.

Most browser extension developers ship the same product to Chrome, Edge, and Firefox, then try to track its performance across three separate developer dashboards, three different review feeds, and three sets of keyword rankings. The data is fragmented, history is short, and there is no easy way...

Read more about Exstats

Features and specs

What each product offers, as listed by its team.

SEMRush 10 features
Exstats 12 features
  • Comprehensive SEO Toolkit
    SEMRush provides a wide range of tools for keyword research, competitive analysis, backlink analysis, site audit, and more, making it a one-stop-shop for all SEO needs.
  • Accurate Data
    Known for providing accurate and updated data which is crucial for making informed SEO decisions.
  • Competitive Analysis
    Offers extensive competitor analysis features, helping businesses understand their competitors' strategies and improve their own.
  • In-depth Reports
    Creates detailed reports that offer valuable insights into performance metrics and areas for improvement.
  • User-friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for beginners in SEO.
  • Wide Range of Services
    SEMrush Content Marketplace offers a variety of content services including blog posts, articles, infographics, and product descriptions, catering to diverse content needs.
  • Quality Assurance
    Each piece of content is vetted by a team of editors to ensure high quality and adherence to customer requirements.
  • SEO-Driven Content
    Content provided is optimized for SEO, utilizing SEMrush's data and insights to improve search engine rankings.
  • Time Efficiency
    The platform streamlines the content creation process, allowing clients to save time on finding and managing freelance writers.
  • Transparent Pricing
    SEMrush provides clear pricing structures for different types of content, helping businesses budget effectively.

Possible disadvantages

  • Pricing
    SEMRush pricing can be relatively high, especially for small businesses and freelancers.
  • Learning Curve
    Despite being user-friendly, the sheer depth of features can present a steep learning curve for new users.
  • Data Limits
    Certain features and data exports are limited based on the subscription plan, which can be restrictive for high-volume users.
  • Customer Support
    While customer support is generally good, some users have reported slow response times during peak periods.
  • Occasional Inconsistencies
    Some users have reported occasional inconsistencies in search volume and backlink data.
  • Cost
    The services can be expensive for small businesses or startups with limited budgets compared to hiring freelancers directly on other platforms.
  • Limited Revisions
    There may be restrictions on the number of revisions allowed, potentially leading to additional costs if further changes are needed.
  • Potential for Generic Content
    Despite quality checks, there is a risk that the content may not always be highly customized or deeply engaging without extensive input from the client.
  • Less Control
    Clients might have less control over the selection of individual writers, which could impact the personal touch or specific voice they desire.
  • Dependence on Platform
    Relying heavily on the marketplace could limit a business's development of their internal content creation skills.
  • Supported stores
    Chrome Web Store, Microsoft Edge Add-ons, Firefox Add-ons
  • Database size
    280,000+ extensions, 6M+ reviews
  • Data refresh
    Daily
  • Historical data
    Up to 1+ year on Business plan
  • Product Dashboard
    Track your listings across all three stores in one view with ratings, users, reviews, and rank
  • Competitor tracking
    Side by side comparison with metrics, reviews, and version updates
  • Keyword tracking
    Daily rank checks with 1D, 7D, 30D deltas and full rank history
  • AI keyword suggestions
    Built in keyword discovery powered by AI
  • Extension Explorer
    Searchable market browser with 30+ fields, filters, and daily deltas
  • Store Trends
    Market level charts for category growth, rating distribution, review activity, and developer counts
  • Alerts
    Email and Slack notifications on ranking, rating, and competitor changes
  • Data export
    CSV and XLSX up to 5,000 rows

Analysis

An editorial look at what each product does well and who it suits.

SEMRush
Exstats

Overall verdict

  • SEMRush is considered an excellent tool for digital marketers due to its wide range of features and reliable data. It is especially beneficial for businesses and marketers who want to enhance their SEO strategies and gain a competitive edge in the digital space. While it can be on the pricier side, the value it provides in terms of actionable insights and enhanced marketing strategies justifies the investment for many users.

Why this product is good

  • SEMRush is a comprehensive digital marketing tool that is highly regarded for its robust features designed to improve online visibility and optimize content marketing strategies. It offers extensive SEO tools, including keyword research, site auditing, competitor analysis, and backlink tracking. Additionally, SEMRush provides tools for PPC campaigns, social media monitoring, and content optimization. Its user-friendly interface and detailed analytics make it a favorite among digital marketers seeking data-driven insights to boost their online performance.

Recommended for

    SEMRush is particularly recommended for SEO specialists, digital marketing agencies, content marketers, and businesses of all sizes who are serious about improving their search engine rankings and digital marketing strategies. It is also suitable for PPC managers and social media strategists who need comprehensive tools for campaign analysis and tracking.

Overall verdict

  • Exstats appears to be a useful analytics and statistics platform, but you should verify its current features, pricing, and reliability directly before committing, as independent details are limited.

Why this product is good

  • Provides data tracking and statistical analysis tools that can help users make informed decisions
  • Typically offers dashboards and reporting features for monitoring performance metrics
  • May integrate with existing workflows to centralize data insights
  • Can save time by automating data collection and visualization

Recommended for

  • Small to medium businesses looking to track performance metrics
  • Analysts and data-driven professionals who need statistical reporting
  • Website or app owners wanting to monitor traffic and user behavior
  • Teams seeking an affordable alternative to enterprise analytics suites

Videos

Walkthroughs and reviews on video.

SEMRush 4 videos + Add
Exstats 0 videos + Add

SEMRush Review 2020 ☑️ Best Keyword Research Tool in 2020? 😱 SEMRush Tutorial

More videos

  • - First Look: SEMrush Content Marketplace Review
  • - SEMRush Review 2019 and Full SEMRush Tutorial on How to Use SEMRush
  • - SEMRush Review and Tutorial: How Good Is It Really?

No Exstats videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
SEMRush
Exstats
100% 100%
SEO Tools
0% 0%
0% 0%
Data Analytics
100% 100%
100% 100%
SEO
0% 0%
0% 0%
Competitor Analysis
100% 100%

Questions & Answers

As answered by people managing SEMRush and Exstats.

What makes your product unique?

Exstats's answer:

Exstats treats an extension as one product across stores, not as three separate listings on three sites. The Chrome, Edge, and Firefox versions sit in one row, and history, reviews, alerts, and competitor data flow from there.

What's the story behind your product?

Exstats's answer:

Exstats started because developers shipping browser extensions kept running into the same wall. The Chrome Web Store, Edge Add-ons, and Firefox Add-ons each give publishers a siloed view with short history, no competitor data, and no way to compare a release against a rival over time. Teams that maintained extensions on more than one store ended up checking three dashboards a day and keeping competitor numbers in spreadsheets. We built Exstats so an extension and its store versions live in one place, with daily history, alerts, and competitor tracking built in.

Why should a person choose your product over its competitors?

Exstats's answer:

Unified multi-browser view. Exstats is the only dashboard that groups the Chrome, Edge, and Firefox versions of an extension into one product, with shared history and shared alerts. Most analytics tools cover only the Chrome Web Store, or split the three stores across separate sites.

Full year of daily history. Stores show current numbers and a short trail. Exstats keeps daily snapshots for up to a year so weekly and monthly trends, rating regressions, and competitor launches are visible at a glance.

Reviews from every store in one table. Chrome, Edge, and Firefox reviews sit in one sortable, filterable table, so a developer can read a week of feedback without rotating between three dashboards.

Keyword tracking with AI suggestions. Search rank is tracked per store with daily change indicators, and the keyword tool suggests new keywords from competitor listings rather than expecting the developer to bring a complete list.

How would you describe the primary audience of your product?

Exstats's answer:

Exstats is built for the people shipping and growing browser extensions.

The core audience is independent extension developers and small product teams who need one place to watch installs, ratings, reviews, and keyword rank for their extensions, on whichever stores they publish to.

A second audience is extension growth and marketing specialists who track competitor launches, rating shifts, and category trends on behalf of clients and need a single view across Chrome, Edge, and Firefox rather than three separate workflows.

A third audience is product and engineering teams at companies whose extension is a meaningful acquisition or retention surface, who need daily alerts, exportable data, and API access for internal dashboards.

User comments

Share your experience with using SEMRush and Exstats. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

SEMRush 4.0 · 3 reviews
Exstats no reviews yet

View more

We have no reviews of Exstats yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

SEMRush 19 mentions
Exstats 0 mentions
  • The Best Free AI Visibility Audit: How to Check Your AEO Score
    Semrush offers a solid checker for brand mentions in AI searches. Go Fish Digital provides a detailed manual review for one page. Betteraeo is built specifically for AEO, providing a full score and technical gap analysis. - Source: dev.to / 5 months ago
  • SEO 101: A Fun and Easy Guide to Crushing It in Digital Marketing
    Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools... - Source: dev.to / over 2 years ago
  • Research tools for niche/product competition?
    I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent... Source: over 3 years ago

View more

Tracking Exstats since May 2026.

Alternatives to SEMRush and Exstats

When comparing SEMRush and Exstats, you can also consider the following products.

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