Software Alternatives & Startups

SEMRush VS BuiltWith

Compare SEMRush VS BuiltWith and see what are their differences

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SEMRush logo SEMRush

All-in-one Marketing Toolkit for digital marketing professionals.

BuiltWith logo BuiltWith

Find out the technology behind websites
  • SEMRush Landing page
    Landing page //
    2024-08-24
  • BuiltWith Landing page
    Landing page //
    2023-04-16

SEMRush features and specs

  • Comprehensive SEO Toolkit
    SEMRush provides a wide range of tools for keyword research, competitive analysis, backlink analysis, site audit, and more, making it a one-stop-shop for all SEO needs.
  • Accurate Data
    Known for providing accurate and updated data which is crucial for making informed SEO decisions.
  • Competitive Analysis
    Offers extensive competitor analysis features, helping businesses understand their competitors' strategies and improve their own.
  • In-depth Reports
    Creates detailed reports that offer valuable insights into performance metrics and areas for improvement.
  • User-friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for beginners in SEO.
  • Wide Range of Services
    SEMrush Content Marketplace offers a variety of content services including blog posts, articles, infographics, and product descriptions, catering to diverse content needs.
  • Quality Assurance
    Each piece of content is vetted by a team of editors to ensure high quality and adherence to customer requirements.
  • SEO-Driven Content
    Content provided is optimized for SEO, utilizing SEMrush's data and insights to improve search engine rankings.
  • Time Efficiency
    The platform streamlines the content creation process, allowing clients to save time on finding and managing freelance writers.
  • Transparent Pricing
    SEMrush provides clear pricing structures for different types of content, helping businesses budget effectively.

Possible disadvantages of SEMRush

  • Pricing
    SEMRush pricing can be relatively high, especially for small businesses and freelancers.
  • Learning Curve
    Despite being user-friendly, the sheer depth of features can present a steep learning curve for new users.
  • Data Limits
    Certain features and data exports are limited based on the subscription plan, which can be restrictive for high-volume users.
  • Customer Support
    While customer support is generally good, some users have reported slow response times during peak periods.
  • Occasional Inconsistencies
    Some users have reported occasional inconsistencies in search volume and backlink data.
  • Cost
    The services can be expensive for small businesses or startups with limited budgets compared to hiring freelancers directly on other platforms.
  • Limited Revisions
    There may be restrictions on the number of revisions allowed, potentially leading to additional costs if further changes are needed.
  • Potential for Generic Content
    Despite quality checks, there is a risk that the content may not always be highly customized or deeply engaging without extensive input from the client.
  • Less Control
    Clients might have less control over the selection of individual writers, which could impact the personal touch or specific voice they desire.
  • Dependence on Platform
    Relying heavily on the marketplace could limit a business's development of their internal content creation skills.

BuiltWith features and specs

  • Comprehensive Technology Profiling
    BuiltWith provides detailed information about the technologies that websites are using, including analytics tools, content management systems, e-commerce platforms, and more. This can be incredibly useful for market research and competitive analysis.
  • Market Reports
    The platform offers in-depth market reports that can help businesses understand technology trends across different industries. This data can be crucial for strategic planning and technology adoption decisions.
  • Lead Generation
    BuiltWith can be used to generate leads by identifying websites that use specific technologies. This helps sales teams target potential clients who are already using a competitor's tool or a complementary technology.
  • Customizable Alerts
    Users can set up alerts to get notified whenever a website starts or stops using specific technologies. This feature helps businesses stay updated with market shifts and competitor movements in real-time.
  • Ease of Use
    The interface is relatively user-friendly, making it easy for users to search for websites and technologies without requiring any advanced technical skills.

Possible disadvantages of BuiltWith

  • Pricing
    BuiltWith can be quite expensive, particularly for small businesses and startups. The high cost may make it inaccessible for companies with limited budgets.
  • Data Accuracy
    While generally reliable, the data provided by BuiltWith may not always be 100% accurate or up-to-date. This can sometimes lead to incorrect assumptions or decisions based on outdated information.
  • Limited Free Features
    The free version of BuiltWith offers limited features and capabilities, which may not be sufficient for in-depth research or analysis. Users often need to upgrade to a premium plan to access the full range of functionalities.
  • Complex Data
    The detailed data and extensive lists of technologies can sometimes be overwhelming to sift through without specialized knowledge or a clear strategy, making it less useful for casual users.
  • Dependency on External Data
    BuiltWith relies on external data sources, which means that any limitations or issues with these sources can affect the quality and comprehensiveness of the information provided.

Analysis of SEMRush

Overall verdict

  • SEMRush is considered an excellent tool for digital marketers due to its wide range of features and reliable data. It is especially beneficial for businesses and marketers who want to enhance their SEO strategies and gain a competitive edge in the digital space. While it can be on the pricier side, the value it provides in terms of actionable insights and enhanced marketing strategies justifies the investment for many users.

Why this product is good

  • SEMRush is a comprehensive digital marketing tool that is highly regarded for its robust features designed to improve online visibility and optimize content marketing strategies. It offers extensive SEO tools, including keyword research, site auditing, competitor analysis, and backlink tracking. Additionally, SEMRush provides tools for PPC campaigns, social media monitoring, and content optimization. Its user-friendly interface and detailed analytics make it a favorite among digital marketers seeking data-driven insights to boost their online performance.

Recommended for

    SEMRush is particularly recommended for SEO specialists, digital marketing agencies, content marketers, and businesses of all sizes who are serious about improving their search engine rankings and digital marketing strategies. It is also suitable for PPC managers and social media strategists who need comprehensive tools for campaign analysis and tracking.

Analysis of BuiltWith

Overall verdict

  • Yes, BuiltWith is considered a good resource for analyzing the technology behind websites due to its comprehensive data and ease of use. It is widely used by professionals to gain a competitive edge and to streamline technology-related decisions.

Why this product is good

  • BuiltWith is a valuable tool for web developers, marketers, and businesses as it provides insights into the technology stack of any website. It helps in understanding market trends, gaining competitive intelligence, and making informed decisions for technology adoption.

Recommended for

  • Web developers looking to understand how different sites are built and which technologies are used.
  • Digital marketers aiming to gather competitive insights and trend analysis.
  • Businesses wanting to assess potential technology partners and competitors.
  • Investors conducting due diligence on companies by understanding their technological dependencies.

SEMRush videos

SEMRush Review 2020 ☑️ Best Keyword Research Tool in 2020? 😱 SEMRush Tutorial

More videos:

  • Review - First Look: SEMrush Content Marketplace Review
  • Tutorial - SEMRush Review 2019 and Full SEMRush Tutorial on How to Use SEMRush
  • Tutorial - SEMRush Review and Tutorial: How Good Is It Really?

BuiltWith videos

How to Find Competitors Customers | BuiltWith Review | Kas Andz

More videos:

  • Review - Google Page Speed Tool, Comic-Con Website Review, and BuiltWith Anniversary by Matt@mywebbro.com

Category Popularity

0-100% (relative to SEMRush and BuiltWith)
SEO Tools
100 100%
0% 0
Market Research
0 0%
100% 100
SEO
100 100%
0% 0
Sales Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SEMRush and BuiltWith

SEMRush Reviews

  1. fraserstewart
    · CCO at Lyfeguard ·
    Fantastic platform but introduce a ‘starter tier’

    Can’t knock the platform - it’s great. I feel like they should have a paid-for offering at a lower price point, however. Strongly recommend!

  2. Mohit Gupta
    · Small Business Owner at SmokeHub ·
    Easy to use with limited trail but prices are high expensive - Semrush

    Semrush is very popular and next level performance tool which varies competitors, analyzes and tracking of any domain website, which provides you full information what's the position of the website, overall traffic, etc. This tool is easy to use with limited trial 7 days, after the trial ends, has limited features work on free plan. There plans are very expensive, not affordable at purchasing price plans.

    In my experience, semrush is very costly and high level of experience.

    Pros:    Real-time analytics|Excellent features|Simple yet powerful and efficient tool
    Cons:    Pricing is too high|Limited features with free plan.
  3. Dorian Leone
    · Webmaster at Competitive Insight ·
    Great keyword tracking platform, shame they removed the display advertising report

    SEMrush provides a great central hub for adding your websites as projects which can be tracked, audited and measured for visibility over time. I've used the platform across many roles and found the only recent drawback was the removal of their display advertising competitor reports.

    Competitors: Serpstat

Best AI SEO Tools for Keyword Research in 2026
Semrush provides a broad feature set. Use it for competitor analysis and site health. The Copilot feature gives recommendations based on your specific site data. It assists teams managing several projects at once and a natural companion to a solid SEO toolkit.
Source: clusterview.ai
Keyword Research for Affiliate Marketing: Top 6 Tools
Semrush is a powerhouse in the world of SEO tools for affiliate marketing. It offers a comprehensive suite covering every aspect of digital marketing. Its standout feature is robust keyword research, enabling users to uncover high-intent keywords such as “best,” “review,” and “vs.” These are crucial for affiliate marketing keyword research. Beyond keyword discovery, Semrush...
Source: clusterview.ai
The 16 Best Moz Alternatives for Every Budget 
If you run local SEO campaigns, Semrush has a whole set of tools called Semrush Local that are just for that purpose. You can add this tool kit on to a standard Semrush subscription or purchase it separately.
10 SE Ranking Alternatives in 2025 [Free and Paid]
SEMrush is ideal for users who need a comprehensive suite that goes beyond SEO, including content marketing and PPC management, making it perfect for digital marketers with diverse needs. Its extensive feature set offers a broader range of capabilities compared to SE Ranking.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SEMrush is an all-in-one marketing platform that offers a broader range of tools compared to Moz Pro. SEMrush includes features such as keyword research, site audits, and backlink analysis, but it also extends into content marketing, social media management, and PPC.

BuiltWith Reviews

  1. Eleanor Bennett
    · Digital Marketing Specialist at Logit.io ·
    Great for finding potential contacts

    A great tool to help you discover the technology being used by a variety of websites. I was impressed that upon signing up that I had full access to a free list of leads.


15 Best BuiltWith Alternatives 2022
Sometimes, BuiltWith may not fit your specific business needs. If so, we’ve compiled our list of best BuiltWith alternatives you may want to consider for your profiling.
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
BuiltWith is a truly comprehensive tool that will mine a ton of information from anyone’s site and serve it to you in a manner you will be able to crunch and use it. You might take your time since it is a lot of information to inform your decisions, which is a good thing.
Best Similarweb Alternatives in 2019 to Spy on your Competitors
See business insights of your own business as well as get to know what keywords your competitors are using. Analyze your rivals’ budget and strategies. The top-notch companies tied with BuiltWith are Google, Adobe, Facebook, Amazon,eBay, and Paypal.
Source: affnext.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Builtwith is a tool that helps in identifying sites that use specific web technologies. It identifies the technology spend, gathers the location information and vertical, among other option to create lead lists that are solid for websites by taking into account the internet footprint and technology usage.
73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
BuiltWith offers a database of 7,000+ web technologies and more than 250 million websites to build lists for lead generation.

Social recommendations and mentions

Based on our record, BuiltWith should be more popular than SEMRush. It has been mentiond 162 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SEMRush mentions (19)

  • The Best Free AI Visibility Audit: How to Check Your AEO Score
    Semrush offers a solid checker for brand mentions in AI searches. Go Fish Digital provides a detailed manual review for one page. Betteraeo is built specifically for AEO, providing a full score and technical gap analysis. - Source: dev.to / 4 months ago
  • SEO 101: A Fun and Easy Guide to Crushing It in Digital Marketing
    Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools like Ahrefs and SEMrush offer advanced keyword research capabilities. 2. Content Excellence Beyond Basics: Craft content that not only targets keywords but provides value and... - Source: dev.to / over 2 years ago
  • Research tools for niche/product competition?
    I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent hours and hours in researching and documenting a list of competitors in different niches. Source: about 3 years ago
  • The blackout isn’t just for subreddits. Users need to participate too.
    Https://www.similarweb.com/ and https://semrush.com they are not 100% accurate but they are a good indicator. Source: over 3 years ago
  • How is your content production workflow?
    Each day that I write, I create the post directly in Wordpress. I use Surfer for Content optimization and sometimes SEMrush to help with keyword research, but I’m not super strict about following the suggestions. I try to keep it as natural as possible. Source: over 3 years ago
View more

BuiltWith mentions (162)

  • What Qualities Does It Take to Be the Best Software Developer
    Evan You, creator of Vue.js, is a prime example. Vivek Nair, Co-Founder of BotGauge, notes that You “created something that addresses real developer needs with clean logic and thoughtful design.” Vue.js powers over 1.5 million websites in 2025, a testament to its scalability and developer trust, as reported by BuiltWith. You’s ability to build a framework independently, without corporate backing, underscores his... - Source: dev.to / over 1 year ago
  • Web apps built with Ruby on Rails
    There exist websites like https://builtwith.com so answer to your question is yes. - Source: Hacker News / over 1 year ago
  • Ask HN: Tech Stack Behind the Claude App?
    BuiltWith says the web client is NextJS which is interesting as ChatGPT made a big switch away to Remix IIRC. https://builtwith.com/?https%3a%2f%2fclaude.ai%2fnew. - Source: Hacker News / almost 2 years ago
  • Disney's Robots Use Rockets to Stick the Landing
    Also, wow that is an obsene amount of libraries they use: https://builtwith.com/?https%3a%2f%2fspectrum.ieee.org%2fdisney-robot-2668135204. - Source: Hacker News / over 2 years ago
  • What website frameworks are used to build these websites?
    I would say run both sites through https://builtwith.com/ to get what all they used in the building process. Source: almost 3 years ago
View more

What are some alternatives?

When comparing SEMRush and BuiltWith, you can also consider the following products

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Wappalyzer - Wappalyzer is a technology profilers and leads data provider. Create lists of websites and contacts that use certain technologies.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

WhatRuns - Extension that helps you identify technologies used on any website at the click of a button.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

Elucify - A completely free software tool that uses crowdsourced data to find business email addresses