Software Alternatives, Accelerators & Startups

Segment VS Contactually

Compare Segment VS Contactually and see what are their differences

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Segment logo Segment

We make customer data simple.

Contactually logo Contactually

Contactually is a web-based CRM tool that will help maximize your network ROI, get more referrals & gain more repeat business. Start your free trial today!
  • Segment Landing page
    Landing page //
    2023-10-08
  • Contactually Landing page
    Landing page //
    2022-07-10

ย  www.contactually.comSoftware by Contactually

Segment

Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Contactually features and specs

  • User-Friendly Interface
    Contactually offers an intuitive and easy-to-navigate interface, which makes it simple for users to manage their contacts and communication.
  • Bucket System
    The bucket system allows users to categorize contacts into different segments for targeted communication and better organization.
  • Automated Follow-Ups
    Contactually helps users automate follow-up emails, ensuring that no important contact falls through the cracks.
  • Integration Capabilities
    The platform integrates with various other tools and services like email, CRM systems, and social media channels, enhancing its utility.
  • Analytics and Reporting
    Users can access detailed analytics and reporting to track the effectiveness of their outreach and relationship-building efforts.

Possible disadvantages of Contactually

  • Pricing
    Contactually can be expensive for small businesses or individual users compared to other CRM solutions available in the market.
  • Limited Customization
    Some users may find the customization options for buckets and templates limited, restricting their ability to personalize the software to their specific needs.
  • Learning Curve
    Although the interface is user-friendly, there can be a learning curve for new users to fully understand and utilize all the features effectively.
  • Email Tracking Issues
    Some users have reported inconsistencies and issues with the email tracking feature, which can affect the reliability of tracking engagement.
  • Customer Support
    Customer support has been noted to be not as responsive or helpful as some users would prefer, potentially delaying issue resolution.

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Analysis of Contactually

Overall verdict

  • Contactually was generally considered a good CRM solution, especially for small to medium-sized businesses and professionals who prioritize relationship building. However, since Contactually was acquired by Compass and subsequently discontinued as a standalone product in 2020, it is no longer available. As a result, users are recommended to consider alternatives or see how Compass has integrated its features.

Why this product is good

  • Contactually was a popular CRM tool designed to help users manage and strengthen their professional relationships. It aimed to streamline contact management through features like automated follow-ups, lead nurturing, and the ability to organize contacts into buckets for better segmentation. The platform was particularly valued for its user-friendly interface and effective email tracking capabilities, making it a helpful tool for professionals in relationship-driven industries.

Recommended for

    Contactually was ideal for real estate agents, consultants, and other professionals who needed to manage a large volume of relationships and wanted a CRM that offered more personal interaction capabilities. For current alternatives, users should assess CRM tools that emphasize relationship-focused features similar to those Contactually offered.

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Contactually videos

Contactually CRM Review

More videos:

  • Review - Contactually: Fast, Easy CRM Review @contactually
  • Review - Contactually Review

Category Popularity

0-100% (relative to Segment and Contactually)
Analytics
100 100%
0% 0
CRM
0 0%
100% 100
Web Analytics
100 100%
0% 0
Sales
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Contactually

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segmentโ€™s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Contactually Reviews

7 Best Personal CRM Systems in 2020
Pros: Contactually is available via mobile and desktop. By connecting your email you can sync your contacts and communication history. This software allows you to prioritize the relationships that will be the most valuable to you. Contactually helps you create email templates and automation to simplify your workflow. You can group your clients into groups Contactually calls...
Source: zoowho.com
13 Personal CRM systems for your everyday life
https://www.contactually.com/ Contactually is a lite CRM that does a fantastic job of keeping you on top of your relationships. With a mobile and web based solution, Contactually provides a great system to grow and nurture the relationships that drive your business.
Source: ryzeapp.co

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 46 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (46)

  • Enriching Free Trial Signups: The PLG Data Stack for Turning Inbound Users Into Qualified Pipeline
    For teams just starting out with PLG enrichment: Datagma as the primary personal email resolver, PDL as fallback, Segment as the event bus, Mixpanel for behavioral event storage (the SQL explorer makes it easy to export activation cohorts for offline scoring analysis without touching production code), and whatever CRM you already have. - Source: dev.to / 3 months ago
  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / over 1 year ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / over 1 year ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / over 1 year ago
  • My 2024 Good Links List
    Segment โ€“ Customer data platform for tracking and analytics. - Source: dev.to / over 1 year ago
View more

Contactually mentions (0)

We have not tracked any mentions of Contactually yet. Tracking of Contactually recommendations started around Mar 2021.

What are some alternatives?

When comparing Segment and Contactually, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

HubSpot CRM - Free CRM software for small businesses.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Keap - Grow Sales. Save Time. Get Organized.

Egnyte - Enterprise File Sharing

Less Annoying CRM - A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up.