Software Alternatives, Accelerators & Startups

SAP Data Management VS Conversant

Compare SAP Data Management VS Conversant and see what are their differences

SAP Data Management logo SAP Data Management

Sap Data Management is a flagship enterprise information management solution that facilities the organizations to manage data quality, migration of data, text analytics, and interconnectivity with both SAP and non-SAP system.

Conversant logo Conversant

Conversant provides online advertising campaigns and programs for advertisers and advertising agency customers.
  • SAP Data Management Landing page
    Landing page //
    2023-08-22
  • Conversant Landing page
    Landing page //
    2021-09-20

SAP Data Management features and specs

  • Scalability
    SAP Data Management solutions are designed to scale with your business. They can handle vast amounts of data and are suitable for large enterprises as well as growing companies.
  • Integration
    SAP's Data Management tools offer seamless integration with other SAP applications and third-party systems, ensuring a unified data environment.
  • Real-time Data Processing
    One of the key features is real-time data processing, which enhances decision-making and enables businesses to react quickly to changing conditions.
  • Comprehensive Analytics
    The robust analytics tools within the SAP suite provide deep insights into your data, helping businesses to identify trends, make predictions, and optimize operations.
  • Data Security
    SAP places a strong emphasis on data security, with built-in features to ensure data integrity, confidentiality, and compliance with regulatory requirements.
  • Support and Community
    SAP provides extensive support and has a large user community, which can be very beneficial for troubleshooting and optimizing the use of their data management tools.

Possible disadvantages of SAP Data Management

  • Cost
    SAP solutions can be expensive to implement and maintain, making them less accessible for small businesses or startups with limited budgets.
  • Complexity
    The extensive feature set and capabilities can make SAP Data Management tools complex to configure and use, often requiring specialized knowledge and training.
  • Implementation Time
    Deploying SAP Data Management solutions can be time-consuming, often requiring months of planning, customization, and integration.
  • Resource Intensive
    Running SAP Data Management tools effectively can require significant IT resources, including powerful hardware and skilled personnel.
  • Customization Challenges
    While highly customizable, SAPโ€™s systems can be difficult to tailor exactly to a companyโ€™s specific needs without extensive development work.

Conversant features and specs

  • Personalized Marketing
    Conversant offers highly personalized marketing solutions by leveraging advanced data analytics. This helps businesses target the right audience with relevant ads, potentially increasing conversion rates.
  • Comprehensive Data Insights
    They provide detailed data insights that enable businesses to understand their customer base better and tailor marketing strategies accordingly.
  • Cross-Device and Cross-Channel Engagement
    Conversant excels in providing a seamless user experience by allowing consistent engagement across multiple devices and channels. This ensures that marketing efforts are synchronized and more effective.
  • Robust Privacy Measures
    The company implements strong privacy measures and complies with regulations like GDPR, ensuring the protection of consumer data and building trust with customers.
  • Efficient Ad Spend
    By utilizing precise targeting and optimization techniques, Conversant can help businesses increase the efficiency of their ad spend, potentially leading to a higher return on investment.

Possible disadvantages of Conversant

  • Cost
    Conversant's services can be expensive, making them less accessible for small businesses or startups with limited marketing budgets.
  • Complexity
    The advanced features and tools offered can be complex and may require a steep learning curve or dedicated resources to manage effectively.
  • Data Dependency
    Conversantโ€™s success heavily relies on data accuracy and the availability of substantial data input, which could be a limitation for businesses with limited data resources.
  • Integration Challenges
    Integrating Conversant's solutions with existing platforms and systems can be challenging, potentially requiring additional IT resources and time.
  • Privacy Concerns
    Despite strong privacy measures, the use of extensive data analytics might still raise privacy concerns among users who are wary of data tracking and usage.

Analysis of SAP Data Management

Overall verdict

  • Overall, SAP Data Management is considered a strong and effective solution for enterprises looking for comprehensive and scalable data management tools. Its extensive features and integration capabilities make it a preferred choice for companies already using other SAP solutions.

Why this product is good

  • SAP Data Management is renowned for its robust and integrated solutions that help businesses effectively manage and analyze their data. It offers a comprehensive suite of tools for data integration, quality, and governance. SAP's solutions are scalable and customizable, making them suitable for large enterprises with complex data needs. Additionally, SAP provides strong support and regular updates, ensuring the platform stays relevant and reliable.

Recommended for

    SAP Data Management is recommended for large enterprises, particularly those in industries such as manufacturing, finance, and retail, that require extensive data management capabilities. Companies already using SAP's ecosystem would benefit from seamless integration and enhanced functionalities.

SAP Data Management videos

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Conversant videos

Conversant UI - code review

More videos:

  • Review - CJ Affiliate by Conversant Full Review - Features, Strengths, Weaknesses
  • Review - CJ Affiliate by Conversant Employee Reviews - Q3 2018

Category Popularity

0-100% (relative to SAP Data Management and Conversant)
Data Integration
100 100%
0% 0
Ad Networks
38 38%
62% 62
OS & Utilities
100 100%
0% 0
Small Business
0 0%
100% 100

User comments

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What are some alternatives?

When comparing SAP Data Management and Conversant, you can also consider the following products

Ataccama - We deliver Self-Driving Data Management & Governance with Ataccama ONE. Itโ€™s a fully integrated yet modular platform for any data, user, domain, or deployment.

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Dell EMC DataIQ - Dell EMC DataIQ is one of the unique storage monitoring and dataset management software for unstructured data that allows a unified file system of PowerScale, ECS, and delivers unique insights into data usage and storage system health.

DataXu - Marketing analytics for brands and agencies.

1010Data - 1010data provides cloud-based big data analytics for retail, manufacturing, telecom and financial services enterprises.

Clearbit - Clearbit provides Business Intelligence APIs