Software Alternatives, Accelerators & Startups

V12 Data VS Conversant

Compare V12 Data VS Conversant and see what are their differences

V12 Data logo V12 Data

V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Conversant logo Conversant

Conversant provides online advertising campaigns and programs for advertisers and advertising agency customers.
  • V12 Data Landing page
    Landing page //
    2023-09-22
  • Conversant Landing page
    Landing page //
    2021-09-20

V12 Data features and specs

  • Comprehensive Data Solutions
    V12 Data offers a wide range of services including data enhancement, lead generation, and omnichannel marketing, making it a one-stop solution for comprehensive data needs.
  • Consumer Insights
    The platform provides detailed consumer insights, allowing for highly targeted marketing and personalized consumer interactions.
  • Robust Technology
    V12 Data utilizes advanced AI and machine learning technologies to improve data accuracy and predictive capabilities.
  • Customer Support
    Offers strong customer service with dedicated account managers to help guide users through their data and marketing strategies.
  • Scalability
    Their solutions are highly scalable, suitable for both small businesses and large enterprises, allowing for growth and expansion.

Possible disadvantages of V12 Data

  • Cost
    The comprehensive nature of V12 Data’s services can come with a high cost, which may be prohibitive for startups or smaller businesses.
  • Complexity
    With a wide array of services and features, the platform may have a steeper learning curve for new users.
  • Data Privacy
    The extensive data collection might raise concerns about consumer data privacy and compliance with regulations like GDPR.
  • Integration
    Integrating V12 Data with existing systems and CRMs can sometimes be complicated and require additional IT resources.
  • Dependency on Data Quality
    The effectiveness of V12 Data’s solutions heavily depends on the quality of the data provided, which can vary.

Conversant features and specs

  • Personalized Marketing
    Conversant offers highly personalized marketing solutions by leveraging advanced data analytics. This helps businesses target the right audience with relevant ads, potentially increasing conversion rates.
  • Comprehensive Data Insights
    They provide detailed data insights that enable businesses to understand their customer base better and tailor marketing strategies accordingly.
  • Cross-Device and Cross-Channel Engagement
    Conversant excels in providing a seamless user experience by allowing consistent engagement across multiple devices and channels. This ensures that marketing efforts are synchronized and more effective.
  • Robust Privacy Measures
    The company implements strong privacy measures and complies with regulations like GDPR, ensuring the protection of consumer data and building trust with customers.
  • Efficient Ad Spend
    By utilizing precise targeting and optimization techniques, Conversant can help businesses increase the efficiency of their ad spend, potentially leading to a higher return on investment.

Possible disadvantages of Conversant

  • Cost
    Conversant's services can be expensive, making them less accessible for small businesses or startups with limited marketing budgets.
  • Complexity
    The advanced features and tools offered can be complex and may require a steep learning curve or dedicated resources to manage effectively.
  • Data Dependency
    Conversant’s success heavily relies on data accuracy and the availability of substantial data input, which could be a limitation for businesses with limited data resources.
  • Integration Challenges
    Integrating Conversant's solutions with existing platforms and systems can be challenging, potentially requiring additional IT resources and time.
  • Privacy Concerns
    Despite strong privacy measures, the use of extensive data analytics might still raise privacy concerns among users who are wary of data tracking and usage.

Analysis of V12 Data

Overall verdict

  • Overall, V12 Data is considered a solid choice for companies seeking robust data solutions. However, like any service, effectiveness can vary based on specific business needs, and it's advisable to evaluate their offerings against your requirements.

Why this product is good

  • V12 Data is often appreciated for its comprehensive suite of marketing solutions, including customer acquisition, data enhancement, and data integration services. Their focus on providing high-quality consumer and business data helps companies to precisely target their marketing efforts, enhancing ROI. They also offer a range of data management solutions, which can help businesses improve their overall data strategy.

Recommended for

  • Businesses looking to enhance their customer acquisition strategies
  • Companies needing detailed consumer and business data
  • Organizations aiming to improve their data integration and management processes
  • Marketers seeking to increase the ROI of their campaigns through targeted data

V12 Data videos

Audiences In Motion New York: Ken Zachmann, V12 Data

Conversant videos

No Conversant videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to V12 Data and Conversant)
Ad Networks
74 74%
26% 26
Marketing Platform
81 81%
19% 19
Small Business
70 70%
30% 30
Business & Commerce
100 100%
0% 0

User comments

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What are some alternatives?

When comparing V12 Data and Conversant, you can also consider the following products

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Clearbit - Clearbit provides Business Intelligence APIs

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

DataXu - Marketing analytics for brands and agencies.

Google Audience Center - 3 votes and 6 comments so far on Reddit

Amobee DSP - Cross-Channel Advertising