Software Alternatives & Startups

rrweb VS Modify

Compare rrweb VS Modify and see what are their differences

rrweb

#1 open source session recording & replay library

Rating
0 reviews
Pricing
Open source Freemium Free trial
Modify

The modern publishing workflow for software teams

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0 reviews
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Base details

Website, pricing, platforms and company facts side by side.

rrweb
Modify
Website rrweb.com modifyhq.com
Pricing
Open source Freemium Free trial Official pricing
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About rrweb and Modify

In their own words, as submitted to SaaSHub.

rrweb
Modify

Embeddable session replay infrastructure on the open source library the industry standardized on. Record and replay sessions inside your own product, through an unbranded SDK and API.

Read more about rrweb

No description of Modify yet.

Features and specs

What each product offers, as listed by its team.

rrweb 5 features
Modify 5 features
  • Full Video Recording Capability
    rrweb can record and replay the whole web app experience through videos, allowing for comprehensive playback of user interactions.
  • High Fidelity Replays
    It captures almost all kinds of interactions and DOM state changes, offering very accurate reproduction of user sessions.
  • Event Compression
    The tool employs efficient event compression techniques, reducing the size of data files while maintaining detailed interactions.
  • Modular Architecture
    Its modular architecture allows developers to customize and extend functionalities according to specific needs by adding or removing plugins.
  • Open Source
    rrweb is open source, making it accessible for anyone to use, modify, or contribute to, which fosters a collaborative development environment.

Possible disadvantages

  • Privacy Concerns
    Recording user sessions can potentially raise privacy issues, especially if sensitive data is captured, which requires careful consideration and management.
  • Performance Impact
    The inclusion of rrweb scripts can introduce additional load on web applications, possibly affecting their performance especially on slower networks or devices.
  • Complexity of Setup
    Initial setup and configuration can be complex, particularly for teams without clear documentation guidance or experience with similar tools.
  • Limited Mobile Support
    rrweb may not fully support all types of mobile interactions or behaviors, potentially leading to incomplete session replays on mobile devices.
  • Dependency on JavaScript
    As a JavaScript-based tool, rrweb depends on client-side execution, which means it won't work if users have JavaScript disabled in their browsers.
  • No-code website modifications
    Modify allows users to make changes to their websites without needing to write code, making it accessible for non-developers who want to customize their web presence quickly.
  • Easy A/B testing and personalization
    The platform enables users to run A/B tests and personalize website content for different audiences without requiring developer involvement, speeding up optimization efforts.
  • Quick deployment
    Changes can be deployed rapidly through Modify's interface, bypassing the traditional development cycle and reducing time-to-market for website updates and experiments.
  • Visual editor
    Modify provides a visual editor that lets users point-and-click to make changes on their site, making it intuitive and reducing the learning curve for new users.
  • No impact on site codebase
    Since modifications are applied as an overlay rather than directly changing the source code, the original codebase remains clean and unaffected, reducing the risk of breaking existing functionality.

Possible disadvantages

  • Limited awareness and community
    Modify is a relatively niche tool with a smaller user base compared to established competitors like Google Optimize or Optimizely, which means fewer community resources, tutorials, and third-party integrations.
  • Performance concerns
    Applying modifications via a third-party script layer can introduce additional page load time or cause flickering effects as changes are rendered on top of the original page content.
  • Limited customization depth
    While the no-code approach is convenient for simple changes, more complex modifications or deeply integrated features may still require developer intervention, limiting what can be achieved through the platform alone.
  • Dependency on third-party service
    Relying on Modify means your website changes are dependent on their service uptime and continuity. If the service goes down or shuts down, applied modifications could be lost.
  • Potential SEO implications
    Client-side modifications applied via JavaScript overlays may not be fully recognized by search engine crawlers, which could lead to discrepancies between what users see and what gets indexed.

Analysis

An editorial look at what each product does well and who it suits.

rrweb
Modify

No analysis of rrweb yet.

Overall verdict

  • Modify (modifyhq.com) is a solid choice for marketing teams that want to personalize website content dynamically without heavy engineering support. It's particularly strong for conversion rate optimization and ABM-style personalization, though it may be overkill for very small sites with low traffic.

Why this product is good

  • Allows real-time website personalization based on visitor attributes like UTM parameters, referral source, location, or ad campaign
  • No-code / low-code editor makes it accessible to marketers without developer resources
  • Integrates with common ad platforms and CRMs to tailor messaging to specific audience segments
  • Useful for account-based marketing (ABM) campaigns by customizing landing pages for target accounts
  • Provides analytics to measure the impact of personalized content on conversion rates
  • Faster iteration cycle for A/B testing and content variation compared to manual dev-driven changes

Recommended for

  • Marketing teams running paid ad campaigns who want tailored landing pages per audience segment
  • B2B companies doing account-based marketing (ABM) needing personalized experiences for target accounts
  • Growth and conversion optimization teams looking to increase landing page conversion rates
  • Companies without large engineering teams who need a no-code personalization solution
  • Mid-to-large businesses with sufficient traffic to justify investment in personalization tools

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
rrweb
Modify
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing rrweb and Modify.

Why should a person choose your product over its competitors?

rrweb's answer

Most session replay vendors are building on the engine we maintain. Choosing rrweb means owning that layer directly.

What that gets you in practice: events are plain JSON, so you store them in your own S3, Postgres or stream, keep them in the EU, and delete them on your own schedule. There's no lock-in at the recorder, because if you leave rrweb Cloud your recordings still replay in an open source player. And the plugin API lets you capture things a closed SaaS recorder will never expose, including canvas, WebGL and custom event types.

Where a competitor wins: if you want replay bundled with product analytics, error monitoring and heatmaps in one dashboard, and you never want to think about infrastructure, a full suite like PostHog or Sentry does more out of the box. Several of them sponsor rrweb, and we'd rather people use the right tool than the closest one.

How would you describe the primary audience of your product?

rrweb's answer

Two groups.

Product engineers who need replay inside something they're already building: bug reporting, customer support tooling, QA, AI agent observability, interactive demos. They install the library, own the pipeline, and want format-level control.

Platform teams at companies whose product is replay, or includes it. Observability vendors, analytics suites, co-browsing and customer experience tools. They embed rrweb as the capture layer instead of writing a recorder from scratch, which takes years to get right across browsers, shadow DOM, canvas, iframes and web components.

What's the story behind your product?

rrweb's answer

rrweb started in 2018 as one engineer's side project. Yanzhen Yu wanted to record and replay what users actually did in a browser, and published the result under MIT. There's a short documentary about how it came together, in Chinese with English subtitles.

Adoption moved faster than anyone planned for. A core team formed around the project in 2020, and Justin Halsall (Amsterdam), Eoghan Murray (Dublin) and Yun Feng (San Francisco) maintain it today alongside more than 100 contributors. The library now sits at close to 20,000 stars and powers the replay features inside some of the largest observability and analytics products on the market.

The awkward part of that success is that an MIT library carrying replay for billion-dollar companies was still being maintained on evenings and weekends. rrweb Cloud exists to fix that. It's the hosted version of the project, built by the maintainers, based in Amsterdam, and the logic is simple: revenue from Cloud pays for maintainer time on the open source library.

Which are the primary technologies used for building your product?

rrweb's answer

The library is roughly 89% TypeScript, deliberately so. Record and replay share a strongly typed event schema, and those types are the contract between the two sides. The remainder is JavaScript, HTML test fixtures, and Svelte for the player UI.

Four packages:

rrweb-snapshot, which serializes the DOM and its state into a JSON tree and rebuilds it rrweb, the record and replay functions rrdom, a virtual DOM that makes replay faster and testable headlessly rrweb-player, the player UI

Underneath it leans on browser primitives: MutationObserver for DOM changes, event listeners for input, scroll and pointer activity, CSSOM for stylesheet state, and patched canvas contexts for 2D and WebGL capture. Events are plain JSON, optionally packed for transport.

Build and test tooling is Yarn, Turborepo, Vite, Vitest, Puppeteer for integration tests, and Changesets for releases. MIT licensed throughout.

Who are some of the biggest customers of your product?

rrweb's answer

Sentry Datadog PostHog Amplitude Mixpanel New Relic Pendo Highlight Browserbase StatCounter Requestly Gleap Bird Eats Bug Navattic CUX UXWizz Analyzee SmartX

Sentry, PostHog, Pendo and Highlight also fund the project as sponsors on OpenCollective.

What makes your product unique?

rrweb's answer

rrweb is the recording engine most session replay products are built on. Sentry, PostHog, Pendo, Highlight, Mixpanel, Datadog, Amplitude and New Relic all ship replay built on rrweb or its approach.

It serializes the DOM into a typed JSON event stream: one full snapshot, then timestamped incremental mutations. There is no video. Replay rebuilds the actual page in a browser, so text stays selectable, CSS re-renders at any viewport, and a three-minute session weighs kilobytes instead of megabytes. Because the output is structured JSON, an LLM can read a session directly without a vision model in the loop.

It's MIT licensed with close to 20,000 GitHub stars, so the capture layer is yours to own. rrweb Cloud is the hosted backend from the same maintainers, for teams who don't want to run ingestion, storage and replay infrastructure themselves.

User comments

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