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Rows VS DinMo

Compare Rows VS DinMo and see what are their differences

Rows

The spreadsheet where teams work faster

Rating
0 reviews
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Alternatives Is it good?
DinMo

Turn your customer data into profitable growth. Discover the composable CDP which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform.

Rating
0 reviews
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Alternatives Is it good?
Tokino
Work toward more AI recommendations for your home-service business. Start with a free scan; Core checks your progress every week. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Rows seems to be more popular. It has been mentioned 24 times since March 2021.

social mentions
24 vs 0
Spreadsheets popularity
100% vs 0%
alternatives listed
240+ vs 11

Base details

Website, pricing, platforms and company facts side by side.

Rows
DinMo
Website rows.com dinmo.com
Pricing
Official pricing
—
Company Startup from Germany · 10 - 19 employees · 2016 Startup from France · 20 - 49 employees
Listed in
Spreadsheets Spreadsheets As A Backend No Code Productivity Web App Project Management +3
Customer Data Platform Marketing AI Databases Customer Data Enrichment Big Data Big Data Analytics +4

About Rows and DinMo

In their own words, as submitted to SaaSHub.

Rows
DinMo

Slick design. Built-in integrations. Revolutionary sharing. Rows reinvented spreadsheets so teams do more, crazy fast.

Read more about Rows

No description of DinMo yet.

Features and specs

What each product offers, as listed by its team.

Rows 5 features
DinMo 6 features
  • User-Friendly Interface
    Rows provides an intuitive and easy-to-use spreadsheet interface that is accessible for users of all skill levels, from beginners to advanced.
  • Integration Capabilities
    Supports a variety of integrations with other software services and APIs, allowing for seamless data import and export.
  • Real-Time Collaboration
    Allows multiple users to work on the same spreadsheet simultaneously, enhancing team productivity and ensuring everyone has the latest information.
  • Customization and Automation
    Offers powerful automation features and the ability to write custom scripts, which can save time and reduce manual errors.
  • Template Library
    Provides a rich library of pre-designed templates that can help users quickly get started on common business tasks.

Possible disadvantages

  • Learning Curve
    While user-friendly, more advanced features and scripting capabilities may require a significant learning curve for new users.
  • Limited Offline Functionality
    Primarily a cloud-based tool, which means it relies heavily on internet connection and offers limited offline functionality.
  • Pricing
    The cost of premium features or larger scale deployments can be high, which may not be affordable for small businesses or individual users.
  • Dependency on Integrations
    Heavily reliant on third-party integrations, which means any issues or changes in connected services can impact Rows' functionality.
  • Security Concerns
    As with any cloud-based service, there may be concerns about data security and privacy, especially for sensitive or confidential information.
  • Segment Builder
    DinMo Activate empowers teams to build and push high-value customer segments to every tool - CRM, ads, onsite, and more - without code. Faster, smarter marketing, independently.
  • AI Decisioning
    DinMo Intelligence delivers plug-and-play predictive models and actionable recommendations to grow loyalty, lift LTV, and guide smarter marketing—no data science team required.
  • Customer Hub
    DinMo Customer Hub gives every team a single, comprehensive profile for each customer - plus tools to measure, test, and collaborate. Track results, manage KPIs, run A/B experiments, and keep everyone aligned under shared data governance.
  • Identity Resolution
    DinMo Identity helps unify customer data by cleansing, deduplicating, and linking identities into one usable profile - enabling more precise targeting, smoother execution, and truly personalised marketing.
  • Event tracking
    Capture, organise, and activate behavioural signals across web and app experiences without hurting performance or privacy. DinMo keeps tracking under your control with a single server-side tag and smooth omnichannel connections.
  • Data hosting
    DinMo Hosting provides a turnkey way to centralise data in a modern cloud warehouse, combining storage and ETL.

Analysis

An editorial look at what each product does well and who it suits.

Rows
DinMo

Overall verdict

  • Yes, Rows is considered a good tool, especially for those who need a blend of traditional spreadsheet capabilities enhanced with modern, cloud-based functionalities. Its powerful integration options and user-friendly interface make it a compelling choice for data-driven organizations.

Why this product is good

  • Rows (rows.com) is a spreadsheet tool that stands out due to its modern approach to data management and collaboration. It combines the familiarity of spreadsheet functionalities with powerful integrations and automation features. Users appreciate its ability to pull in data from various API services without requiring advanced technical skills, making it easier for teams to manage and analyze data collaboratively. The interface is intuitive and designed for seamless teamwork, enabling real-time updates and sharing capabilities.

Recommended for

  • Data analysts seeking a more intuitive way to integrate and analyze data.
  • Small businesses looking to streamline reporting and data-driven decision-making processes.
  • Teams that require collaborative and real-time updates on shared projects.
  • Individuals who are familiar with spreadsheet interfaces but lack advanced programming skills and need easy API integrations.

Overall verdict

  • DinMo is a solid, user-friendly Composable Customer Data Platform (CDP) that helps businesses activate their data directly from their data warehouse, making it a strong choice for teams looking to leverage first-party data without heavy engineering resources.

Why this product is good

  • Composable CDP architecture that works directly on top of your existing data warehouse (e.g., Snowflake, BigQuery, Databricks), avoiding data duplication
  • No-code/low-code interface that empowers marketing and business teams to build audience segments without relying on engineering
  • Reverse ETL capabilities to sync data to 100+ destinations like advertising platforms, CRMs, and marketing tools
  • Strong focus on data activation and audience management for improved marketing performance and personalization
  • Helps reduce advertising costs and improve ROAS by syncing accurate first-party data to ad platforms
  • Privacy-conscious and GDPR-compliant approach, which is especially valuable for European businesses

Recommended for

  • Marketing teams wanting to activate customer data without depending on engineering resources
  • Businesses that already have a modern data warehouse and want a composable CDP solution
  • Companies focused on improving advertising efficiency and ROAS through first-party data
  • Mid-market and enterprise organizations seeking data-driven personalization
  • European and privacy-focused companies needing GDPR-compliant data activation
  • Data and RevOps teams looking to unify and sync customer data across multiple tools

Videos

Walkthroughs and reviews on video.

Rows 3 videos + Add
DinMo 1 video + Add

Welcome to Rows

More videos

  • - The Truth about Barbell Rows (AVOID MISTAKES!)
  • - 9/21/21 bentover rows review

How to set up DinMo

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Rows
DinMo
100% 100%
Spreadsheets
0% 0%
0% 0%
Customer Data Platform
100% 100%
100% 100%
Productivity
0% 0%
0% 0%
AI
100% 100%

Questions & Answers

As answered by people managing Rows and DinMo.

How would you describe the primary audience of your product?

DinMo's answer:

Our goal is to give marketing teams back their ability to innovate, while simplifying life for data teams.

What's the story behind your product?

DinMo's answer:

DinMo was founded in 2022 with a simple mission: make data accessible to everyone. “DinMo” stands for Data in Motion, reflecting the idea of turning customer touchpoints into high-value audiences synced across marketing platforms. In 2026, DinMo is accelerating its composable CDP vision, expanding into an end-to-end approach - from data collection and segmentation to activation and performance measurement. Today, the team continues to simplify data activation for marketing teams, guided by three core values: Ambition, Transparency, Trust.

What makes your product unique?

DinMo's answer:

DinMo brings the composable CDP model to business teams: it plugs into your existing stack (including your warehouse) with many native connectors, then lets marketers build audiences and activate them across tools via Reverse ETL - without waiting on engineers. It also goes beyond “syncing” by adding no-code Customer Hub workflows plus AI/ML-driven predictive attributes (e.g., LTV, churn) and built-in experimentation/measurement to prove impact. Finally, you keep control: run DinMo on your own warehouse or choose secure hosting managed by DinMo, with no lock-in or black box.

Which are the primary technologies used for building your product?

DinMo's answer:

DinMo is built on a composable, warehouse-first architecture. The main “building blocks” (technologies/components) are: - A cloud data warehouse as the Single Source of Truth (DinMo connects to it rather than copying data into its own database — “True No-Copy”). - A composable CDP that extends the warehouse, organised into 3 core layers: Unification (data model, identity resolution, Customer 360, calculated fields) Intelligence (predictive scores like churn/LTV, affinities, recommendations—ready for AI decisioning) Activation (no-code segmentation + automatic sync to CRM/CEP/Ads/product/support tools) - Open integrations / standards to connect specialised tools (CDP, CEP, analytics, etc.) across the stack.

User comments

Share your experience with using Rows and DinMo. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Rows no reviews yet
DinMo no reviews yet
  • The best no-code tools for sales teams
    www.nocode.tech · Jul 2023

    You can bring your data to life. With Rows, you can jazz up your spreadsheets with slick charts, images, audio and even interactive features such as buttons and checkboxes. What’s more, you can share your spreadsheets...

  • 2025 Guide | Best Hightouch alternatives
    www.dinmo.com · Aug 2025

    That said, DinMo outperforms Hightouch with its non-technical features (user-friendly interface, no-code segment builder, etc.), available on all plans. Designed first and foremost for business teams, DinMo is more...

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Rows 24 mentions
DinMo 0 mentions

View more

Tracking DinMo since Sep 2025.

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