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Mapular Consumer Analytics Smarter Consumer Analytics, Location Strategy, and Geomarketing โ in One Unified Platform
The best product at the wrong location wonโt sell - thatโs why mapular Consumer Analytics helps retail and D2C brands make smarter, revenue-driven decisions about where to open stores, how to boost marketing ROI, and when to expand โ all powered by real-world location and consumer behavior data.
With mapular Consumer Analytics, you can:
Capture First-Party Demand
Connect real signals from your store locator, CRM, campaigns, and in-store activity โ to understand what your customers want, and where they want it.
Combine with Location Intelligence
Enrich your internal data with external sources like foot traffic, competitor locations, demographics, and regional trends โ to see the full picture.
Act on Real-World Insight
Spot underperforming stores, uncover demand hotspots, and predict ROI across locations, products, and channels.
Simulate and Predict with Digital Twin Modeling
Test store openings, product launches, and marketing campaigns before spending budget โ with a virtual twin of your real-world business.
See How Online Drives Offline
Track how store locator searches and digital engagement turn into foot traffic and in-store revenue โ closing the attribution gap between digital and physical.
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Mapular's answer:
Mapular Consumer Analytics combines high-resolution geospatial data with real-time consumer behaviour insights, creating a digital twin of retail environments. Unlike traditional analytics tools, it integrates store locator data, mobility trends, demographics, and competitor locations into one intuitive platform, enabling brands to visualise, simulate, and optimise their retail strategy with precision.
Mapular's answer:
Brands choose Mapular Consumer Analytics because it delivers actionable, hyperlocal insights without complex IT setups. Itโs plug-and-play, GDPR-compliant, and designed for fast decision-makingโhelping retailers identify high-potential locations, optimise expansion, and attribute in-store visits to online campaigns. Our modular pricing and full customisation make it accessible and scalable for businesses of any size.
Mapular's answer:
Our primary audience includes retail strategists, expansion managers, marketing teams, and data analysts within consumer brands, retailers, and FMCG companies who want to leverage location intelligence to drive foot traffic, optimise store performance, and make data-driven growth decisions.
Mapular's answer:
Mapular Consumer Analytics was created to solve a critical gap: brands lacked real-time, actionable location data to understand consumer movement and behaviour. Founded by experts in geospatial technology and retail analytics, Mapular empowers businesses to turn complex data into simple, strategic insights that fuel smarter retail growth.
Mapular's answer:
Mapular integrates online and offline dataโfrom store locator searches to foot traffic and salesโinto a real-time, map-based dashboard, enabling smarter decisions around marketing, store performance, and expansion.
Mapular's answer:
Our customers include leading global retailers and consumer brands across Europe and North America who rely on Mapular to optimise their store networks, marketing investments, and expansion strategies. Due to NDAs, specific names are available upon request.
Based on our record, RAWGraphs seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Go back through a second time Code themes / pull insights/ double check for keywords tag accuracy Use Dovetailโs โchartsโ to review various tags (it will show you how many tags per word in various chart options, none are great.) Export desired csvโs from Dovetail Charts to free online data viz software like https://rawgraphs.io Boom. Iโm sure there are better ways but thatโs what I got! Source: over 4 years ago
Sankey is probably the most common name (after Captain Matthew Henry Phineas Riall Sankey who apparently made them to study energy flows in steam engines). But I've also heard it referred to as an alluvial diagram, for example in https://rawgraphs.io/. Source: over 4 years ago
This seems quite similar to RawGraphs: https://rawgraphs.io/ Both seem to provide a similar interface for dragging in a CSV file and constructing a chart, but RawGraphs is open-source, and can be used in the browser without installing anything (or the code can be downloaded and served locally). The main advantage of Daigo over RawGraphs seems to be that it supports publishing multiple charts as a dashboard.... - Source: Hacker News / over 4 years ago
Tools: Excel, Rawgraphs, Affinity Designer. Source: over 4 years ago
Take a look at https://rawgraphs.io/. Source: about 5 years ago
Plotly - Low-Code Data Apps
Placer.ai - Unprecedented visibility into consumer foot-traffic
D3.js - D3.js is a JavaScript library for manipulating documents based on data. D3 helps you bring data to life using HTML, SVG, and CSS.
Shareloc - Tells you where to open your next location. And exactly why.
Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
Intelligence Node MAP Monitoring - With Intelligence Nodeโs MAP monitoring, users can actively identify MAP violations in real-time, halt brand degradation, and send a warning notifications to the violators.