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PushAd VS Truepush

Compare PushAd VS Truepush and see what are their differences

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PushAd logo PushAd

AI powered push notification delivery platform

Truepush logo Truepush

Unleash limitless possibilities with Truepush and save up to $600 monthly. Free up to 10K Subscribers on all features.
  • PushAd Landing page
    Landing page //
    2022-10-17
  • Truepush Landing page
    Landing page //
    2023-08-03

Truepush, a web push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.

This Push Notifications tool has received enormous applause in the SaaS space, along with the excellent feedback from its customers. Truepush provides rich features like RSS-to-Push, Audience Segmentation, Triggers, Batches, etc. for free, which are generally paid on the other push platforms.

Along with receiving good feedbacks and global acceptance, Truepush has also won many awards that include 'High Performers Summer-2020' and 'High Performers Spring-2020' by G2, 'Fastest Growing and Most Searched Software' under the Push Notifications category by SaaSworthy, 'Rising Star Award - 2019' and 'Premium Usability Award - 2019' by FinancesOnline. As per BuiltWith, it is the '7th Most Popular Push Notifications Service in India'.

Truepush has a free WordPress plugin and a free Shopify plugin.

PushAd features and specs

  • User-Friendly Interface
    PushAd offers a simple and intuitive interface, making it easy for both novice and experienced marketers to navigate and utilize the platform effectively.
  • Targeted Advertising
    The platform allows for highly targeted advertising, enabling users to reach specific audiences based on various criteria such as demographics, interests, and behavior.
  • Real-Time Analytics
    PushAd provides real-time analytics and reporting, allowing users to monitor the performance of their campaigns and make data-driven decisions quickly.
  • Cross-Platform Support
    The service supports multiple platforms and devices, ensuring that ads reach users regardless of the device they are using.
  • Customization Options
    PushAd offers extensive customization options for ads, including personalized messages, scheduling, and frequency settings to optimize user engagement.

Possible disadvantages of PushAd

  • Cost
    The pricing may be relatively high for small businesses or startups with limited advertising budgets, potentially making it less accessible for them.
  • Learning Curve
    While the interface is user-friendly, there may still be a learning curve for users unfamiliar with push notification advertising, requiring time to fully understand all features.
  • Dependence on User Consent
    The effectiveness of push notifications depends on users opting in to receive them, which may limit the reach if a significant portion of the audience declines.
  • Ad Fatigue
    Frequent notifications might lead to ad fatigue among users, potentially resulting in them disabling notifications or developing negative perceptions of the brand.
  • Privacy Concerns
    Like other digital advertising platforms, PushAd may raise privacy concerns among users regarding data collection and usage, which could affect user trust and engagement.

Truepush features and specs

  • Pricing
    Free-forever
  • Sending notifications
    Unlimited
  • Segments
    Unlimited customized Segments
  • Projects
    Unlimited Projects creation
  • Tiggers
    Unlimited Smart Triggers
  • Browser Support
    Multi-browser support

Analysis of PushAd

Overall verdict

  • PushAd can be considered good, especially for digital marketers and website owners seeking to boost engagement with their audience. However, the overall effectiveness may vary based on specific use cases and business needs. As with any marketing tool, it is important to evaluate it within the context of your particular goals and metrics.

Why this product is good

  • PushAd is a push notification service designed to help website owners re-engage visitors by sending targeted notifications. It offers features like segmentation, scheduling, automation, and analytics, which can enhance marketing strategies and improve user engagement. Its interface is often praised for being user-friendly and efficient.

Recommended for

    PushAd is recommended for e-commerce websites, news platforms, blogs, and any business interested in utilizing push notifications to improve customer engagement and retention. It is especially suitable for marketing teams looking to increase return visits and interaction through personalized notifications.

Analysis of Truepush

Overall verdict

  • Truepush is generally considered a good option for businesses seeking a straightforward and affordable push notification service. It provides essential features at competitive pricing, including a free tier, which can be attractive for smaller companies or those with limited budgets. However, businesses with more complex needs may require more advanced solutions.

Why this product is good

  • Truepush is a push notification service designed to help businesses engage with their audience through browser and mobile notifications. It offers features like audience segmentation, analytics, and monetization options, which can be beneficial for businesses looking to increase user engagement and retention. Its simplicity and cost-effectiveness make it a popular choice among startups and small to medium-sized businesses.

Recommended for

    Truepush is recommended for small to medium-sized businesses, startups, and bloggers who need an easy-to-use and budget-friendly push notification service to engage their audience. It is particularly suited for those who prioritize simplicity and cost-effectiveness over advanced features.

PushAd videos

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Truepush videos

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Truepush Product Demo | Use Cases | Product Growth

Category Popularity

0-100% (relative to PushAd and Truepush)

PushAd

Truepush

Mobile Push Messaging
11 11%
Mobile Push Messaging
89% 89
Web Push Notifications
9 9%
Web Push Notifications
91% 91
Push Notifications
11 11%
Push Notifications
89% 89
User Engagement
100 100%
User Engagement
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare PushAd and Truepush

PushAd Reviews

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Truepush Reviews

Best WordPress Push Notification Plugins For Publishers
Truepush offers push notifications as a marketing channel. It is a free push notification tool with a growth plan starting from $29.
Source: www.izooto.com
35 Best Free Push Notification Services and Tools (+ Open Source Push Notification Services to Consider)
Truepush works with an innovative business model for sending unlimited push notifications for free. It’s supported by ads, and you can also monetize using Truepush. The service has many features such as segmentation, visual dashboard, trigger-based push, and RSS to push.
Source: www.magicbell.com
12 Best Push Notification Services to Rely on in 2024
When talking about Truepush, you should know it is a service that’s very easy to integrate, and its dashboard is quite simple to comprehend. As expected, you can segment your subscribers based on five criteria, and launch push campaigns so they target a specific group of people.
Source: notix.co

What are some alternatives?

When comparing PushAd and Truepush, you can also consider the following products

Pusher Beams - Send push notifications programmatically at scale

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

iZooto - Engage your mobile and desktop web users with intelligent web push notifications.

PushOwl - Re-engage website visitors with push notifications

Push Notification Preview - A simple tool for previewing push notification copy

Pusher - Pusher is a hosted API for quickly, easily and securely adding scalable realtime functionality via WebSockets to web and mobile apps.

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