Propel's answer

• Med Tech (over 40% of our customer base) such as Breg Inc., Inari Medical, Guardant Health, Advanced Sterilization Products, Yukon Medical
• High Tech such as Savant Systems (parent company of GE Lighting), Formlabs, Desktop Metal
• Industrial Manufacturers such as MSA Safety, Walmart ASR (formerly Alert Innovation), Meyer Sound, Blentech, AMS Technologies
• Consumer Goods such as Sunday, Mary Ruth Organics

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.

Propel's answer

Propel is built on Salesforce to help companies efficiently connect product and commercial data. By being built on the world's most secure CRM system, product companies can focus less on securing product data and learning a complicated user interface, and focus more on launching new products faster, increasing company-wide collaboration, and dominating their market with winning products.

Note: You don't have to be a Salesforce user to use Propel.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

Propel's answer

Discrete manufacturers primarily in the Med Tech, High Tech, Industrial, and Consumer Goods spaces. Product companies that struggle with connecting their product and commercial teams and need a solution to bring new products to market faster, address quality issues by ensuring customer feedback reaches product teams, and need to enrich their product data with the most accurate and up-to-date information. We serve Startups, SMBs, and Enterprise companies.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

Propel's answer

We are a modern, Cloud-based, future-focused solution that helps you scale easily as your business grows. Our competitors are mostly legacy systems built over 30 years ago that don't understand the needs of today's product companies. Some competitors are still On-Prem, while others have shifted from On-Prem to Cloud and haven't truly lost On-Prem headaches such as the difficulty to collaborate effectively, organize vital product data and make sense of it, generate reports, etc. Combine that with soaring costs for upgrades and maintenance and you're headed for a disaster.

Propel was built in the Cloud from the start (since 2015) and we have three new releases every year to ensure our PLM, QMS, and PIM is up-to-date with features that customers want to see. On top of that, we ensure all product data is connected, from product lifecycle management data to quality data to product information management. We also offer the ability to manage suppliers securely, BOM, CAPAs, CAD integrations, and much more.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

Propel's answer

Our founders came from Oracle Agile, so our product feels very familiar to Oracle Agile but without the crowded interface and inefficiencies of Agile PLM. Propel was founded in 2015 with the vision to help product companies innovate faster by collaborating in a more efficient manner.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.