Software Alternatives, Accelerators & Startups

Proofly VS Optimizely

Compare Proofly VS Optimizely and see what are their differences

Proofly logo Proofly

Proofly is a social proof notification and sales popup platform. Social proof and popup alerts help website or shopify store to increase conversions rate and sales.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Proofly Landing page
    Landing page //
    2021-01-03

Proofly allows website owner to display social proof notifications to create urgency which helps in better conversion and sales. It can display realtime visitors count, live actions and recent activity of previous customer as they make purchases and much more.

Main features include:
  • -> Customizable notification templates to match your website design.
  • -> Widgets to create countdown timer, urgency and FOMO.
  • -> Widgets to create sales popup and personalized offers.
  • -> Feedback banner to collect product feedback.
  • -> Change text, CTA, brand color, add a data source, apply display settings.
  • -> Test multiple variants of notifications to find out the most performing one to get more sales.
  • -> Advanced analytic & insights for popup impressions and clicks.
  • -> Easily integrate Proofly in your WordPress or Shopify store with pixel code.
  • Optimizely Landing page
    Landing page //
    2023-10-04

Proofly

$ Details
freemium
Platforms
Browser Web Cross Platform WooCommerce Shopify Wordpress Squarespace Magento
Release Date
2019 January

Optimizely

$ Details
-
Platforms
-
Release Date
-
Startup details
Country
United States

Proofly features and specs

  • Sales Notification
  • Review Widget
  • Live Counter
  • Sales Popup
  • Video Widget
  • Email Collector
  • Feedback Collector

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Proofly videos

Proofly Review And Bonuses

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Proofly and Optimizely)
Social Proof
100 100%
0% 0
A/B Testing
0 0%
100% 100
Notifications And Alerting
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Proofly and Optimizely

Proofly Reviews

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Optimizely Reviews

  1. Deepak Kumar
    ยท Technical Writer at Einsstark ยท
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    ๐Ÿ Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. Thereโ€™s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
โ€œConvert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, itโ€™s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizelyโ€™s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
โ€œOverall, Visual Website Optimizer has the slight edge for casual A/B testers, but itโ€™s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely โ€“ more comprehensive offering, even though you have to pay extra for premium features.โ€ โ€“ Rich Page, Website Optimization Consultant

What are some alternatives?

When comparing Proofly and Optimizely, you can also consider the following products

Pliek - Skyrocket your conversions with the live sales notifications

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

LaunchAmp.eu - Your whole launch, written from measured launch days data. You just paste it in.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Testimonial.to - Collect video testimonials in the simplest way

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.