Profound helps brands gain visibility in AI-generated answers, optimize their presence in LLM-based answer engines, and stay competitive in the zero-click world.
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Which is more popular?
Based on our record, Smart HTTPS
seems to be more popular. It has been mentioned
2 times
since March 2021.
social mentions
0 vs 2
SEO Tools popularity
100% vs 0%
alternatives listed
240+ vs 14
Base details
Website, pricing, platforms and company facts side by side.
User-Friendly Interface Profound offers an intuitive and easy-to-navigate interface, making it accessible for users of all skill levels.
Comprehensive Analytics The platform provides detailed analytics and insights, allowing users to make informed decisions based on data.
Customizable Features Users can tailor the features and tools offered by Profound to suit their specific needs and preferences.
Strong Customer Support Profound offers responsive and knowledgeable customer support to assist users with any issues or questions.
Integration Capabilities The platform supports integration with various third-party applications, enhancing its utility and versatility.
Possible disadvantages
Pricing The cost of using Profound may be higher compared to some competitors, which could be a barrier for budget-conscious individuals or smaller businesses.
Learning Curve While the interface is user-friendly, mastering all the features and tools available might take some time for new users.
Feature Overload Some users might feel overwhelmed by the number of available features and options, leading to potential underutilization.
Limited Offline Access Profound primarily operates online, which can be a limitation for users needing access to features without an internet connection.
Updates and Downtime Periodical updates and maintenance might cause temporary downtime, affecting user access to the platform.
Automatic Redirection to HTTPS Smart HTTPS automatically changes HTTP protocol to HTTPS, which enhances the security of your browsing by ensuring that the connection is encrypted.
Fallback to HTTP In cases where an HTTPS version of the site is not available, it can automatically revert back to HTTP, ensuring you can still access the website instead of facing a disruption.
Whitelist Feature Allows users to maintain a whitelist of websites that should always be accessed using HTTP, providing flexibility and control over the browsing experience.
Improved Privacy By automatically using HTTPS, it helps in protecting user data from eavesdroppers and enhances privacy while browsing the web.
Possible disadvantages
Compatibility Issues Some websites may not function correctly over HTTPS, leading to potential misbehavior or broken features when accessed using Smart HTTPS.
Potential for Increased Loading Times Sometimes, redirecting to HTTPS can result in slightly longer loading times, especially if the server's configuration is not optimal for HTTPS.
Resource Intensive The addon might consume additional resources to check for HTTPS versions of every site, which could impact browser performance, especially on older systems.
Limited Control Over Redirection Users might have limited ability to control which sites are redirected to HTTPS if they haven't preemptively whitelisted specific HTTP sites.
Analysis
An editorial look at what each product does well and who it suits.
ProfoundSmart HTTPS
Overall verdict
Profound is a well-regarded platform in the emerging category of AI search optimization and answer engine optimization (AEO/GEO), helping brands understand and improve how they appear in AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. It is considered a strong solution for enterprises seeking visibility into their AI search presence.
Why this product is good
Provides analytics and monitoring for how a brand shows up across AI answer engines like ChatGPT, Perplexity, and Google AI Overviews
Helps businesses track their share of voice, sentiment, and citations within AI-generated responses
Offers actionable insights to optimize content for the growing shift from traditional SEO to answer engine optimization
Backed by notable investors and adopted by well-known brands, lending credibility to its capabilities
Addresses a timely and increasingly important need as consumer search behavior shifts toward conversational AI tools
Recommended for
Enterprises and larger brands wanting to monitor and improve their AI search visibility
Marketing and SEO teams adapting strategies for answer engine optimization (AEO/GEO)
Companies concerned about brand representation and sentiment in AI-generated answers
Businesses in competitive industries seeking to track share of voice against competitors in AI search
Organizations investing early in the transition from traditional search engines to AI-driven discovery
Profound alternatives are AI visibility platforms tracking brand citations across ChatGPT, Perplexity, Claude, and other major AI platforms at lower prices or with broader coverage. Profound Starter covers only...
Profound offers a free 7-day trial with 50 daily prompts on ChatGPT, Gemini and AI Overviews. After that it's Enterprise only, priced on a demo call, with up to 9 engines.
Say they read the public interface: Miraqo, SE Ranking, Otterly.AI, Peec AI (logged out; its add-on models run through APIs) and Profound. Semrush says its answers are "captured from real requests and not via any APIs...
Smart HTTPS, site
This tries to send you to https sites instead of http sites. Using http sites makes you venerable to man in the middle attacks. (dont use http on public wifis if possible).
Source:
over 4 years ago
question about non secure websites
I'd recommend using Smart HTTPS which automatically makes your site's HTTPS if it can offer it so it will reduce these situations. Here's the site where you can choose whichever browser you use. https://mybrowseraddon.com/smart-https.html.
Source:
over 4 years ago
Alternatives to Profound and Smart HTTPS
When comparing Profound and Smart HTTPS, you can also consider the following products.
Stay ahead by monitoring and your content & brand across major AI Search Platforms. With Otterly.AI, you can automatically track brand mentions and website citations on Google AI Overviews/AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.
Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
Otterly.AI
SEMRush
Ahrefs
LLMrefs
Am I on AI
Promptwatch
Diploria AI
HTTPS Everywhere
HTTPZ
The Tor Browser
SSL Enforcer
HTTPS Only
HTTPS Always
ForceTLS
