
Otterly.AI
SEMRush
Ahrefs
LLMrefs
Am I on AI
Promptwatch
AI Visibility Rank Tracker
Profound helps brands gain visibility in AI-generated answers, optimize their presence in LLM-based answer engines, and stay competitive in the zero-click world.

Airtable
NocoDB
Grist
Google Sheets
Baserow
Coefficient.io
Superjoin
The spreadsheet where teams work faster

Which is more popular?
Based on our record, Rows seems to be more popular. It has been mentioned 24 times since March 2021.
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | tryprofound.com | rows.com |
| Pricing | ||
| Company | — | Startup from Germany · 10 - 19 employees · 2016 |
| Listed in |
In their own words, as submitted to SaaSHub.


No description of Profound yet.
Slick design. Built-in integrations. Revolutionary sharing. Rows reinvented spreadsheets so teams do more, crazy fast.
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
Profound Tutorial & Review For Beginners 2026
More videos
Welcome to Rows
More videos
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using Profound and Rows. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


Say they read the public interface: Miraqo, SE Ranking, Otterly.AI, Peec AI (logged out; its add-on models run through APIs) and Profound. Semrush says its answers are "captured from real requests and not via any APIs...
Profound gives a useful way to understand how brands appear across AI search and generative platforms. The platform helps surface visibility patterns, competitor presence, and broader shifts in how AI systems...
Profound operates as an enterprise analytics system deploying automated data collection agents across more than 10 platforms using hundreds of millions of consumer prompt inputs.
You can bring your data to life. With Rows, you can jazz up your spreadsheets with slick charts, images, audio and even interactive features such as buttons and checkboxes. What’s more, you can share your spreadsheets...
Recommendations tracked on public social media and blogs since March 2021.


Tracking Profound since Feb 2026.
Alternatives were Rows and Airtable. Rows tends to be better at calculation, while Airtable tends to be better at storing and sorting data as a database. I was not aware of the open-source alternative called Baserow at the time. I did... Source: almost 3 years ago
[Baserow], [APITable], [Grist], and [Rowy] are all open source Airtable alternatives which offer hosted SaaS versions that include API access, though it's a bit difficult to compare the API rate limits across all these products.... - Source: Hacker News / over 3 years ago
I have found rows.com recently, and im looking for a software to semi-automate my ppc reports (mostly facebook ads, but rarely google as well). Source: over 3 years ago
When comparing Profound and Rows, you can also consider the following products.

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Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.
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All-in-one Marketing Toolkit for digital marketing professionals.
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Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
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Grist makes it easy to transform spreadsheets into a custom database where data is truly actionable.
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