
Otterly.AI
SEMRush
Ahrefs
LLMrefs
Am I on AI
Promptwatch
Diploria AI
Profound helps brands gain visibility in AI-generated answers, optimize their presence in LLM-based answer engines, and stay competitive in the zero-click world.

Pixpa
Cargo
Pixieset
about.me
Behance
SquareSpace
ICON6
Online portfolio platform for creatives; photographers, designers, artists and more.

Which is more popular?
Based on our record, Format seems to be more popular. It has been mentioned 9 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | tryprofound.com | format.com |
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What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
Profound Tutorial & Review For Beginners 2026
More videos
WHY I switched from FORMAT to SQUARESPACE | Photography Portfolio
More videos
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using Profound and Format. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


Profound offers a free 7-day trial with 50 daily prompts on ChatGPT, Gemini and AI Overviews. After that it's Enterprise only, priced on a demo call, with up to 9 engines.
Say they read the public interface: Miraqo, SE Ranking, Otterly.AI, Peec AI (logged out; its add-on models run through APIs) and Profound. Semrush says its answers are "captured from real requests and not via any APIs...
Profound gives a useful way to understand how brands appear across AI search and generative platforms. The platform helps surface visibility patterns, competitor presence, and broader shifts in how AI systems...
Format is one of the new-generation website-building platforms that specialize not only in solutions but also education. The Format Magazine has hundreds of published articles about Format as a platform and how to...
Recommendations tracked on public social media and blogs since March 2021.


Tracking Profound since Feb 2026.
C:\ has format.com, D:\ can write test.txt, E:\ can write test2.txt, F:\ can. Source: over 3 years ago
I exported a bunch of 8-bit TIFFs from C1-21 today. The Finder reported them all around 92Mb (Sony A7r3 files). I tried to upload them to my site at format.com only to have half rejected for being "over 100Mb". Source: over 3 years ago
I am using format.com. What sort of metadata should I be setting? Source: almost 4 years ago
When comparing Profound and Format, you can also consider the following products.

Stay ahead by monitoring and your content & brand across major AI Search Platforms. With Otterly.AI, you can automatically track brand mentions and website citations on Google AI Overviews/AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.
Compare Otterly.AI to Profound or Format:

Pixpa is an all-in-one platform to create beautiful, professional portfolio websites, client galleries and online stores without any coding knowledge.
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All-in-one Marketing Toolkit for digital marketing professionals.
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Cargo Collective is a web publishing platform that creates and offers accessible tools online.
Compare Cargo to Profound or Format:

Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
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Beautiful photo galleries for photographers and their clients.
Compare Pixieset to Profound or Format: