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Planable is a social media management platform built for agencies and marketing teams that plan, review, approve, and publish content across multiple clients and channels.
In Planable, every client gets its own workspace with a visual preview of how posts will look before they go live. Team feedback, internal notes, and client approvals happen in one place. Clients can approve without creating an account.
Approval workflows Optional — approval available but not required Required — at least one approver must sign off before publishing Multi-level — sequential stages (team → legal → client)
Posts can auto-schedule on approval. Lock content after sign-off so nothing changes last minute.
Supported channels: Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, and Threads.
Planning tools: Feed, Calendar, Grid (Instagram), and List views. Campaigns group posts by launch or theme. A shared Media Library keeps brand assets reusable across workspaces.
Analytics and listening: Per-page and cross-channel Analytics with customizable reports, Competitor Analytics, Social Listening across X, Reddit, YouTube, and TikTok, and a Social Inbox for replying to comments and DMs without switching tabs.
AI tools: AI caption generation, AI-generated ALT text, and Brand Context. Set a client's tone of voice once, and Planable's AI uses it every time content is generated for that workspace.
Planable also offers a Public API and an MCP integration, so teams can connect AI assistants like Claude, ChatGPT or build custom automations on top of their content workflows.
Planable.io GhostPlanable.io's answer
KFC, Ecco, Mastercard, Soedexo, Peroni, Bolt, SMEG, Warner Music Group
Planable.io's answer
Marketing agencies and in-house social media teams managing content across multiple clients, brands, or locations. Typically 5 to 60 people, running 5 or more client workspaces across 10+ social channels. Common industries include digital marketing agencies, real estate, hospitality, retail chains, financial services, and B2B/SaaS brands.
Planable.io's answer
Planable is built around collaboration first, publishing second. Every post lives in a visual workspace where teams, clients, and stakeholders see a realistic preview of how content will look on each platform; before anything goes live. Clients can approve posts directly without creating an account. Approval workflows are a first-class feature: optional, required, or multi-level. Internal comments stay hidden from clients. Content locks after approval. Posts auto-schedule on sign-off. Each client gets a separate workspace with its own pages, roles, and settings, so agencies can manage 10+ clients without mixing work.
Planable.io's answer
Most social media tools are built for publishing. Planable is built for the review cycle that happens before publishing. The structured approval flow (combined with per-client workspaces, granular roles, internal vs. client visibility, and real platform previews) makes it the tool agencies reach for when spreadsheets and email chains stop working. It also covers the full content pipeline: planning, collaboration, scheduling, analytics, competitor tracking, social listening, and community management, all in one place.
Planable.io's answer
Planable was founded in 2016 by Xenia Muntean, Nicolae Gudumac and Vlad Calus. Xenia was running a social media agency and spent more time managing content feedback over email than actually creating content. They built Planable to fix that: a single visual space where content gets created, reviewed, and approved without the chaos. The company joined Y Combinator in 2018 and has since grown to serve thousands of agencies and brands worldwide.
In general, Planable is great and I feel that it saves me a ton of time. It's very simple to use, and as I have a staff to work with as my agency grows, I'll appreciate it even more.
My favorite aspect of Planable is how simple it is for my clients to approve posts, even though it's simple to set up and use. I must also add that I like how smoothly the phone app functions.
Based on our record, Ghost seems to be a lot more popular than Planable.io. While we know about 196 links to Ghost, we've tracked only 2 mentions of Planable.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Planable is a social media management tool that allows you to schedule posts on multiple platforms, including Facebook. It offers features such as customizable scheduling, analytics, and team collaboration. Planable has paid plans starting at $25 per month. - Source: dev.to / over 3 years ago
Join social media freelance groups or professional membership organizations, be proactive in discussions, ask questions, and share pieces of advice with others. Determine your goals and research what tools you might need to facilitate their fulfilment. For example, if you intend to post on a frequent basis, a scheduling tool, such as Planable, may be beneficial. - Source: dev.to / over 4 years ago
Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 8 months ago
Https://ghost.org — Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 8 months ago
If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / about 1 year ago
They should provide an option to move to https://ghost.org/. - Source: Hacker News / about 1 year ago
In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / about 1 year ago
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