Software Alternatives, Accelerators & Startups

Medium VS Planable.io

Compare Medium VS Planable.io and see what are their differences

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Medium logo Medium

Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Planable.io logo Planable.io

Planable is the collaboration-first social media management platform for mature agencies and multi-location brands that need to organize, coordinate, and scale social media workflows across clients, teams, and locations.
  • Medium Landing page
    Landing page //
    2023-07-08
  • Planable.io Instagram Grid view in Planable
    Instagram Grid view in Planable //
    2026-07-20
  • Planable.io Planable content calendar with scheduled posts, campaigns and notes
    Planable content calendar with scheduled posts, campaigns and notes //
    2026-07-20
  • Planable.io social media collaboration post in Planable
    social media collaboration post in Planable //
    2026-07-20
  • Planable.io Media library in Planable
    Media library in Planable //
    2026-07-20
  • Planable.io Planable social inbox
    Planable social inbox //
    2026-07-20
  • Planable.io social media reports in Planable
    social media reports in Planable //
    2026-07-20
  • Planable.io workspace organization in Planable
    workspace organization in Planable //
    2026-07-20
  • Planable.io Social listening report in Planable
    Social listening report in Planable //
    2026-07-20
  • Planable.io Competitor analytics in Planable
    Competitor analytics in Planable //
    2026-07-20

Planable is a social media management platform built for agencies and marketing teams that plan, review, approve, and publish content across multiple clients and channels.

In Planable, every client gets its own workspace with a visual preview of how posts will look before they go live. Team feedback, internal notes, and client approvals happen in one place. Clients can approve without creating an account.

Approval workflows Optional — approval available but not required Required — at least one approver must sign off before publishing Multi-level — sequential stages (team → legal → client)

Posts can auto-schedule on approval. Lock content after sign-off so nothing changes last minute.

Supported channels: Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, and Threads.

Planning tools: Feed, Calendar, Grid (Instagram), and List views. Campaigns group posts by launch or theme. A shared Media Library keeps brand assets reusable across workspaces.

Analytics and listening: Per-page and cross-channel Analytics with customizable reports, Competitor Analytics, Social Listening across X, Reddit, YouTube, and TikTok, and a Social Inbox for replying to comments and DMs without switching tabs.

AI tools: AI caption generation, AI-generated ALT text, and Brand Context. Set a client's tone of voice once, and Planable's AI uses it every time content is generated for that workspace.

Planable also offers a Public API and an MCP integration, so teams can connect AI assistants like Claude, ChatGPT or build custom automations on top of their content workflows.

Medium

Website
medium.com
Pricing URL
-
$ Details
Release Date
-
Startup details
Country
United States

Planable.io

$ Details
paid Free Trial $33 / Monthly (per workspace, unlimited users)
Release Date
2016 September
Startup details
Country
United States

Medium features and specs

  • User-Friendly Interface
    Medium offers an easy-to-use interface that makes it simple for anyone to start writing and publishing content without any technical knowledge.
  • Built-in Audience
    The platform has a large and active user base, so new content has the potential to reach a wide audience quickly.
  • Publishing Tools
    Medium provides versatile publishing tools that support text, images, and various media formats, which helps in creating rich and engaging content.
  • SEO Benefits
    Articles posted on Medium tend to rank well in search engine results, thanks to the platform's high domain authority.
  • Community and Interaction
    Medium encourages reader engagement through comments, claps, and highlights, fostering a sense of community among writers and readers.

Possible disadvantages of Medium

  • Monetization
    While Medium has a Partner Program, it may not be as lucrative as other methods of monetization available on independent blogging platforms.
  • Control and Customization
    Medium offers limited customization options compared to dedicated blog platforms like WordPress, restricting how you can brand and personalize your blog.
  • Content Ownership
    By publishing on Medium, you agree to their terms and conditions, which may include giving up some control over how your content is used and distributed.
  • Paywall Issues
    Some articles are placed behind a paywall, which might limit the reach of your content if you want it to be freely accessible to everyone.
  • Dependency on Platform
    Relying solely on Medium means that any changes to the platform's policies or algorithms can directly impact your reach and engagement.

Planable.io features and specs

  • User-Friendly Interface
    Planable features a highly intuitive and easy-to-use interface that allows users to quickly understand and navigate the platform without extensive training.
  • Collaborative Features
    The platform excels in collaboration, enabling teams to work together seamlessly on content creation, review, and approval processes in real-time.
  • Content Calendar
    Planable provides a comprehensive content calendar that helps users visualize their social media schedule, making it easier to plan and organize posts.
  • Multi-Platform Support
    The tool supports multiple social media platforms, allowing users to manage and schedule posts for Facebook, Instagram, Twitter, LinkedIn, and more, all from one place.
  • Approval Workflow
    Planable includes an effective approval workflow feature that ensures all content is reviewed and approved by the right team members before going live.
  • Rich Media Support
    Users can easily add rich media, such as images and videos, to their posts directly within the platform, enhancing the visual appeal of their content.
  • Post Preview
    The platform offers a post preview feature that shows exactly how the content will look once published on each social media channel.
  • AI Automation
    Planable includes built-in AI tools for caption generation, content rewriting, and ALT text creation. Brand Context lets you define a client's tone of voice once so every AI-generated post stays on-brand. Teams can also connect AI assistants like Claude via the MCP integration, or build custom workflows through the Public API.
  • Competitor Analysis Features
    Planable's Competitor Analytics lets you track up to 5 competitors per page, with daily data refreshes on follower growth, engagement rates, posting frequency, and top-performing content, all inside the same Analytics dashboard you use for your own pages.

Analysis of Medium

Overall verdict

  • Medium can be considered a good platform for those who enjoy a wide array of content and appreciate quality writing on diverse subjects. However, the value of Medium depends on individual preferences and whether the topics and writing styles align with what the reader is looking for.

Why this product is good

  • Medium offers a diverse range of articles from both professional and amateur writers, providing readers with numerous perspectives on various topics. Its clean user interface and ease of use make it an appealing platform for both writers and readers. The platform also supports monetization for writers, allowing them to earn from their content.

Recommended for

    Medium is recommended for avid readers seeking a variety of topics ranging from personal development to technology. It's also ideal for writers looking to publish their work to a broad audience and potentially earn revenue through the platform's Partner Program.

Analysis of Planable.io

Overall verdict

  • Planable.io is a good choice for teams looking to improve their social media management workflow. Its intuitive interface, robust collaboration features, and support for a variety of social platforms make it a valuable tool for marketers and content creators.

Why this product is good

  • Planable.io is a social media collaboration platform designed to streamline the process of planning and scheduling social media content. It allows teams to work together seamlessly, offering features such as real-time collaboration, content preview, feedback, and approvals. The platform is user-friendly, integrates with various social media networks, and enhances productivity by providing a centralized space for social media content management.

Recommended for

  • social media managers
  • marketing teams
  • content creators
  • agencies handling multiple clients
  • businesses aiming for a cohesive social media strategy

Medium videos

Medium Review - with Tom Vasel

More videos:

  • Review - Starting a blog on Medium.com? Watch this FIRST.
  • Review - The Medium Review
  • Review - The Medium - Before You Buy
  • Review - I recommend: The Medium (Review)

Planable.io videos

Planable Demo Video - See How Planable Works

More videos:

  • Review - Can Planable make the social media approval workflow easier | Social Media Scheduler Review
  • Review - Planable vs other social media & content calendar platforms
  • Review - Planable Review: A Useful Social Media Management Tool?
  • Review - Planable — Plan, Review, and Schedule Social Media Content
  • Review - Planable Review: Great and easy to use social media scheduler

Category Popularity

0-100% (relative to Medium and Planable.io)
Blogging
100 100%
0% 0
Social Media Marketing
0 0%
100% 100
Blogging Platform
100 100%
0% 0
Social Media Tools
0 0%
100% 100

Questions & Answers

As answered by people managing Medium and Planable.io.

Who are some of the biggest customers of your product?

Planable.io's answer:

KFC, Ecco, Mastercard, Soedexo, Peroni, Bolt, SMEG, Warner Music Group

How would you describe the primary audience of your product?

Planable.io's answer:

Marketing agencies and in-house social media teams managing content across multiple clients, brands, or locations. Typically 5 to 60 people, running 5 or more client workspaces across 10+ social channels. Common industries include digital marketing agencies, real estate, hospitality, retail chains, financial services, and B2B/SaaS brands.

What makes your product unique?

Planable.io's answer:

Planable is built around collaboration first, publishing second. Every post lives in a visual workspace where teams, clients, and stakeholders see a realistic preview of how content will look on each platform; before anything goes live. Clients can approve posts directly without creating an account. Approval workflows are a first-class feature: optional, required, or multi-level. Internal comments stay hidden from clients. Content locks after approval. Posts auto-schedule on sign-off. Each client gets a separate workspace with its own pages, roles, and settings, so agencies can manage 10+ clients without mixing work.

Why should a person choose your product over its competitors?

Planable.io's answer:

Most social media tools are built for publishing. Planable is built for the review cycle that happens before publishing. The structured approval flow (combined with per-client workspaces, granular roles, internal vs. client visibility, and real platform previews) makes it the tool agencies reach for when spreadsheets and email chains stop working. It also covers the full content pipeline: planning, collaboration, scheduling, analytics, competitor tracking, social listening, and community management, all in one place.

What's the story behind your product?

Planable.io's answer:

Planable was founded in 2016 by Xenia Muntean, Nicolae Gudumac and Vlad Calus. Xenia was running a social media agency and spent more time managing content feedback over email than actually creating content. They built Planable to fix that: a single visual space where content gets created, reviewed, and approved without the chaos. The company joined Y Combinator in 2018 and has since grown to serve thousands of agencies and brands worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Medium and Planable.io

Medium Reviews

19 Best WordPress Alternatives in 2025
Medium focuses on thoughtful content and community engagement. It offers a user-friendly interface, a large readership base, and various features for writers and readers.
Source: www.pixpa.com
25+ Medium Alternative Platforms for Publishing Articles
Medium is an online platform that was created in 2012 by Evan Williams. It is a place for people to share their thoughts and ideas on various topics. Medium has about 100 million monthly visitors, which makes it one of the most popular platforms for publishing articles.
Source: forgefusion.io
10 Best Medium Alternatives for Reading and Publishing
From thе simplicity of Ghost to thе vеrsatility of Substack, thеrе’s a homе for еvеryonе seeking great Medium alternatives. Thеsе altеrnativеs offеr a world of possibilitiеs for rеadеrs and authors alikе. Whеthеr you’rе in sеarch of a uniquе platform to sharе your thoughts or want to read frеsh contеnt, thеsе platforms havе somеthing spеcial to offеr. All in all, we...
9 Best Medium Alternatives for Making Money With Your Writing in 2023
Substack and Medium differ primarily in their monetization methods. Medium pays creators based on reader engagement, while Substack enables writers to monetize directly through paid subscriptions to their newsletters. This business model allows Substack users to build a direct relationship with their readers via their email inboxes, whereas Medium interactions primarily...
How to Choose the Best Blogging Platform in 2021 (Compared)
Medium works much like a social networking site where you can create an account and start publishing your articles. After you sign up, you’ll have a profile address like this: https://medium.com/@yourname. But you cannot use your own domain.

Planable.io Reviews

  1. Mindy
    · Sales at DMO ·
    Useful App

    In general, Planable is great and I feel that it saves me a ton of time. It's very simple to use, and as I have a staff to work with as my agency grows, I'll appreciate it even more.

    My favorite aspect of Planable is how simple it is for my clients to approve posts, even though it's simple to set up and use. I must also add that I like how smoothly the phone app functions.

    Pros:    Super simple|Saves a ton of time|Fast and smooth

10 alternatives to Buffer for auto-posting
Planable is more collaboration-first than scheduler-first. Teams often choose it for approvals and review workflows.
Source: postoria.io
Top 12 Online Collaboration Tools for Smart Working
Planable is a handy tool that makes scheduling and managing social media posts super easy for teams. Unlike other team collaboration tools that primarily serve internal team communication, Planable is built to help you plan and collaborate on content without the usual hassle, all in one simple platform.
Source: niftypm.com
15 best Agorapulse alternatives for agencies and marketers
Planable is a comprehensive content collaboration and social media management platform that allows teams to work together seamlessly on various types of content, including social media posts, ad copy, emails, newsletters, and more.
Top 7 Agorapulse Alternatives You Should Consider in 2024
Both Agorapulse and Planable allow you to set up in-depth approval processes when the same post needs to be approved by multiple team members before publication. However, after experimenting with both platforms, I noticed that Planable’s approval workflows are more intuitive and easier to track.
Source: planable.io
Tekpon Announces the Top Social Media Management Tools for Businesses
Planable is a social media collaboration tool that helps teams create, plan, review, approve, and publish content. With an intuitive UI and a one-click-away experience, it streamlines everything content-related, from planning to collaboration and approval. It’s designed for smooth collaboration and seamless workflow and is super visual.

Social recommendations and mentions

Based on our record, Medium seems to be a lot more popular than Planable.io. While we know about 3124 links to Medium, we've tracked only 2 mentions of Planable.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Medium mentions (3124)

  • Altair Basic Interpreter Source Code (1975) [pdf]
    Kent Beck called this “test && commit || revert” in 2018, and credits Oddmund Strømme for first coming up with the idea: . - Source: Hacker News / about 22 hours ago
  • Ask HN: Who wants to be hired? (September 2026)
    Https://medium.com/@ashishrathour1102 Looking for backend, infrastructure, platform, distributed-systems, storage-engine, or systems-programming roles. Especially interested in small/high-ownership teams working on runtimes, execution infrastructure, databases, developer infrastructure or reliability. - Source: Hacker News / 2 days ago
  • Show HN: SlideOps, slides from a repo that flag when they drift from the code
    I kept generating documentation with an agent, and weeks or months later it would quietly go stale. Updating it was the costly part: either let an agent re-scan the whole repo, or sit there trying to remember what changed. So I made the deck carry its own provenance. SlideOps turns a repo into a slide deck, and every claim in that deck records the file it came from, the exact line range, and a hash of those lines.... - Source: Hacker News / 3 days ago
  • Vim's UserGettingBored Autocmd
    Maybe you could use something like this to make it real: > Building a Real-Time Concentration Tracker using MediaPipe and OpenCV > A simple AI project that measures focus and attention using your webcam — with Python, OpenCV, and MediaPipe. https://medium.com/@jiyasisdiya/building-a-real-time-concentration-tracker-using-mediapipe-and-opencv-2da7384ace24. - Source: Hacker News / 11 days ago
  • GLM-5.3-Flash
    Perhaps these are Huawei Ascend chips? https://en.wikipedia.org/wiki/HiSilicon#Ascend_910 https://medium.com/@huaweiclouddevelper/a-brief-introduction-to-huawei-ascend-cloud-cbef8f25bc34. - Source: Hacker News / 8 days ago
View more

Planable.io mentions (2)

  • 8 Best Facebook Post Schedulers For Developers [2023 Addition]
    Planable is a social media management tool that allows you to schedule posts on multiple platforms, including Facebook. It offers features such as customizable scheduling, analytics, and team collaboration. Planable has paid plans starting at $25 per month. - Source: dev.to / over 3 years ago
  • Top 5 effective ways to market yourself as a freelancer
    Join social media freelance groups or professional membership organizations, be proactive in discussions, ask questions, and share pieces of advice with others. Determine your goals and research what tools you might need to facilitate their fulfilment. For example, if you intend to post on a frequent basis, a scheduling tool, such as Planable, may be beneficial. - Source: dev.to / over 4 years ago

What are some alternatives?

When comparing Medium and Planable.io, you can also consider the following products

Ghost - Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Buffer - Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Hootsuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

DEV.to - Where software engineers connect, build their resumes, and grow.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.