Software Alternatives, Accelerators & Startups

Payload CMS VS Ghost

Compare Payload CMS VS Ghost and see what are their differences

Payload CMS logo Payload CMS

Headless CMS and Application Framework built with Node.js, React and MongoDB

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.
  • Payload CMS Landing page
    Landing page //
    2023-09-10

Built with React + TypeScript, Payload is a free and open-source Headless CMS. Finally, a CMS that works the way you do. No black magic, all TypeScript, and fully open-source.

  • Ghost Landing page
    Landing page //
    2022-10-10

Ghost

Website
ghost.org
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)

Payload CMS features and specs

  • Headless CMS
    Payload CMS is a headless content management system, allowing for flexibility in how content is delivered and displayed across different platforms.
  • Customizability
    It is highly customizable, enabling developers to tailor the backend and content management experience to specific project requirements.
  • Developer-friendly
    Built with modern technologies such as Node.js and React, Payload CMS is designed to be intuitive and efficient for developers.
  • Open-source
    Payload CMS is open-source, providing transparency and the ability to contribute to its development or modify it according to your needs.
  • Rich Media Support
    It supports a wide range of media types, making it easy to manage and deliver rich content.
  • Advanced Access Control
    Payload CMS includes advanced access control features, allowing for fine-grained permissions and security settings.
  • Extensible API
    The CMS provides a powerful and extensible API, facilitating seamless integration with other services and applications.

Possible disadvantages of Payload CMS

  • Learning Curve
    As a powerful and highly customizable CMS, it may have a steeper learning curve for developers unfamiliar with its ecosystem.
  • Initial Setup Complexity
    Setting up Payload CMS initially can be more complex compared to some other CMS solutions that offer more out-of-the-box simplicity.
  • Smaller Community
    As a relatively newer and niche CMS, Payload CMS has a smaller community compared to more established CMS platforms, potentially limiting available resources and third-party plugins.
  • Hosting Requirements
    Being a Node.js application, it may require specific hosting environments that can support Node.js, which might not be as widespread as hosting for PHP-based systems.
  • Performance Overhead
    Complex customizations and integrations can introduce performance overhead, requiring additional optimization and scaling efforts.
  • Documentation
    Depending on the level of functionality required, the available documentation might not cover all edge cases or complex scenarios, leading to potential challenges during development.

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Analysis of Payload CMS

Overall verdict

  • Yes, Payload CMS is a good option for many use cases.

Why this product is good

  • Payload CMS offers a modern and flexible headless architecture, which allows developers to create custom content management experiences using JavaScript and Node.js.
  • It provides a clean and intuitive admin interface that is designed to be easily customizable to fit different client needs.
  • Payload CMS includes built-in features like access control, versioning, and a robust API, which makes managing content efficient and secure.
  • The developer-centric approach means it's highly extendable and works seamlessly with modern development workflows.

Recommended for

  • Developers seeking a customizable, JavaScript-based headless CMS.
  • Projects that require a flexible content infrastructure and easy integration with other JavaScript libraries or frameworks.
  • Teams looking for a CMS that can scale with their application and development needs.
  • Organizations that need advanced content management capabilities such as complex access control and content versioning.

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Payload CMS videos

Payload CMS

More videos:

  • Review - Building a Professionally Designed Website with NextJS, TypeScript, and Payload CMS - Episode 1
  • Review - Building a Professionally Designed Website with NextJS, TypeScript, and Payload CMS - Episode 2

Ghost videos

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Category Popularity

0-100% (relative to Payload CMS and Ghost)
CMS
17 17%
83% 83
Blogging
9 9%
91% 91
JavaScript
100 100%
0% 0
Blogging Platform
0 0%
100% 100

User comments

Share your experience with using Payload CMS and Ghost. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Payload CMS and Ghost

Payload CMS Reviews

  1. Alessio Gravili
    · Founder at Bonfire Leads e.K. ·
    Best Headless CMS

    Payload CMS is the most customizable & flexible CMS which exists

    🏁 Competitors: Strapi, Directus, Sanity.io, Prismic
    👍 Pros:    Everything can be customized|Swap out any admin components|Ability to create your own fields|Automatic graphql & rest api|Define collections & fields in code|Serverless support
    👎 Cons:    Does not support all databases yet

Best Node.js CMS platforms for 2022
Payload comes with built-in email functionality. We can use this to handle password reset, order confirmation, and other use cases. Payload uses Nodemailer to process emails.

Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platform’s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you don’t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and you’ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

Social recommendations and mentions

Based on our record, Ghost should be more popular than Payload CMS. It has been mentiond 189 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Payload CMS mentions (91)

  • I Found Perfect CMS after Years of Trial and Error
    Payload, a CMS powered by Next.js, or Sveltia CMS, a Decap CMS alternative using Svelte, are examples of CMS that I recommend to avoid until they become framework agnostic. - Source: dev.to / 2 months ago
  • [Video] Payload CMS Custom Array Field Component
    Learn how to implement a custom tagging system in Payload CMS using the array field and a custom React component! This video walks you through building a dynamic tag input where users can add, remove, and manage tags directly within the Payload admin panel. - Source: dev.to / 3 months ago
  • Firebase and Payload CMS: Early Look at a Client-Side Auth Strategy
    This post details a proof-of-concept integration of Firebase Authentication with Payload CMS, focusing on the client-side implementation using Next.js. The goal is to allow users to authenticate via Firebase's various sign-in methods and then use the resulting Firebase ID token to securely access data and functionality within a Payload CMS instance. This is a work in progress, and I welcome feedback and... - Source: dev.to / 3 months ago
  • I Built a Fast Image Compressor with Next.js and Payload
    Check out https://swissknife.cc/! I made a super fast image compressor that can handle up to 40 images at once, though it can do far more if needed. I'm currently limiting it to 40 images to explore the limits. It supports JPEG and PNG formats, making it perfect for social media and web use. Built entirely with Next.js and Payload (a headless CMS https://payloadcms.com/). This is just one of many tools we'll be... - Source: Hacker News / 4 months ago
  • [Video] 🚀 Real-Time Updates in Payload CMS with Web Sockets!
    One of the most critical features for enterprise solutions is real-time data updates—whether for dashboards, notifications, or live collaboration. While Payload CMS doesn’t natively support WebSockets (yet), I put together a solution to enable real-time updates today! - Source: dev.to / 4 months ago
View more

Ghost mentions (189)

  • Project of the Week: Ghost 👻
    Ghost is a leading open-source publishing platform designed for modern creators, journalists, and businesses. Founded in 2013 as a non-profit organization, Ghost has grown to become a powerful alternative to traditional blogging platforms, with over 49,000 GitHub stars and a thriving ecosystem of themes and integrations. The platform focuses on providing beautiful, fast, and professional publishing tools, enabling... - Source: dev.to / 8 days ago
  • Save Hours Managing Ghost with These Python Scripts
    I run the blog at Developer-Service.blog with a self-hosted Ghost instance. - Source: dev.to / about 1 month ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Modern publishing tools like Ghost accommodate sleek content presentation. - Source: dev.to / 3 months ago
  • Indie Hacking Success Stories with Open Source Licenses
    Ghost: This open source blogging platform, available at Ghost, was kickstarted by a simple yet powerful idea—empowering writers with an elegant, customizable tool. The project’s MIT licensing has fostered a thriving community that collaborates to push the platform forward. Ghost’s journey demonstrates that when developers and users work together, innovation thrives. - Source: dev.to / 3 months ago
  • Learning in public
    The other big option is to post blogs or notes. It's pretty simple to start a blog right here on Dev.to, or on Hashnode, two blogging platforms specifically for coding. There's also a great community platform on Codedex.io where you can write blog posts, although you do need to complete a few lessons to "unlock" the community features. In these cases, there's already an audience and community on the site, so it's... - Source: dev.to / 4 months ago
View more

What are some alternatives?

When comparing Payload CMS and Ghost, you can also consider the following products

Webflow - Build dynamic, responsive websites in your browser. Launch with a click. Or export your squeaky-clean code to host wherever you'd like. Discover the professional website builder made for designers.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Strapi - Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Pixelesq - Empower your team with Pixelesq's end-to-end website management solution. From startups to enterprises, accelerate your digital growth.