Software Alternatives, Accelerators & Startups

Path Interactive VS Lucris

Compare Path Interactive VS Lucris and see what are their differences

Path Interactive logo Path Interactive

Path Interactive is a search marketing service providers that specialize in driving digital marketing campaign and performance.

Lucris logo Lucris

Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next.
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  • Path Interactive Landing page
    Landing page //
    2023-10-01
  • Lucris Dashboard
    Dashboard //
    2026-08-13
  • Lucris AI powered insights and analytics
    AI powered insights and analytics //
    2026-08-13
  • Lucris Unit Economics
    Unit Economics //
    2026-08-13
  • Lucris Profit Breakeven
    Profit Breakeven //
    2026-08-13
  • Lucris P&L
    P&L //
    2026-08-13
  • Lucris Marketing Analytics
    Marketing Analytics //
    2026-08-13
  • Lucris Cohort Analytics
    Cohort Analytics //
    2026-08-13
  • Lucris AOV Analytics
    AOV Analytics //
    2026-08-13

Lucris is a financial decision-making platform for Shopify and DTC brands. It brings sales, advertising, cost, and financial data together so teams can see what drives profit - and what to do next.

Unlike dashboards that only report numbers, Lucris explains what changed, why it matters, and which actions deserve attention.

Key capabilities

  • Profit and contribution-margin analytics
  • CAC payback, AOV, and customer-cohort tracking
  • AI-powered insights and recommended actions
  • Shopify, Meta Ads, and Google Ads integrations
  • Reports and insights shared through Slack

Lucris is built for founders, operators, finance leads, and agencies focused on profitable growth.

Path Interactive

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

Lucris

Website
lucris.io
$ Details
paid Free Trial $99 / Monthly (Up to 1,000 monthly orders; all platform features)
Platforms
Browser Mobile
Release Date
2025 September
Startup details
Country
United States
State
Wyoming
Founder(s)
Valentin Kuznetcov, Kirill Toropov
Employees
1 - 9

Path Interactive features and specs

  • Expertise in Digital Marketing
    Path Interactive is known for its comprehensive expertise in various aspects of digital marketing including SEO, PPC, and social media, which can help businesses improve their online visibility and reach.
  • Customized Strategies
    The agency focuses on developing customized marketing strategies tailored to the specific needs and goals of their clients, ensuring more relevant and effective campaigns.
  • Data-Driven Approach
    Path Interactive employs a data-driven approach to optimize marketing efforts and provide measurable results, allowing clients to effectively track the return on their investment.
  • Experienced Team
    The agency is staffed with experienced professionals who have a thorough understanding of the digital marketing landscape, providing clients with valuable insights and effective strategies.

Possible disadvantages of Path Interactive

  • Cost Considerations
    As a high-quality digital marketing agency, Path Interactive's services might come with a higher price tag than smaller or less specialized competitors, which could be a limitation for small businesses with tight budgets.
  • Availability
    Being a sought-after agency, there might be limited availability for new projects or clients, potentially leading to longer wait times for service initiation.
  • Focus on Larger Clients
    Path Interactive may focus more on larger clients or businesses which align with their service offerings, possibly leaving smaller businesses with fewer tailored options.

Lucris features and specs

  • Profit Analytics
    Track profit, contribution margin, CAC payback, AOV, and customer cohorts
  • AI Decision Support
    Understand what changed, why it matters, and what to do next
  • Unified DTC Data
    Connect Shopify, advertising, and cost data in one place

Path Interactive videos

No Path Interactive videos yet. You could help us improve this page by suggesting one.

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Lucris videos

Lucris: Know Whatโ€™s Driving Profit and What to Do Next

Category Popularity

0-100% (relative to Path Interactive and Lucris)
Online Services
100 100%
0% 0
Business & Commerce
0 0%
100% 100
Office & Productivity
79 79%
21% 21
eCommerce Tools
0 0%
100% 100

Questions & Answers

As answered by people managing Path Interactive and Lucris.

What makes your product unique?

Lucris's answer:

Lucris turns Shopify, marketing, and cost data into clear financial decisions. It explains what changed, why it matters, and what to do next - not just more charts.

Why should a person choose your product over its competitors?

Lucris's answer:

Choose Lucris if you care about profitable growth, not just revenue or attribution. It connects marketing performance to contribution margin, CAC payback, cash flow, and profit.

How would you describe the primary audience of your product?

Lucris's answer:

Shopify and DTC founders, operators, finance leads, and agencies that need clearer, faster growth decisions.

What's the story behind your product?

Lucris's answer:

Lucris grew out of hundreds of DTC growth audits. Brands had plenty of dashboards but still struggled to turn their data into confident decisions. Lucris was built to close that gap.

Which are the primary technologies used for building your product?

Lucris's answer:

RedwoodJS, React, GraphQL, PostgreSQL, Prisma, Supabase, and OpenAI, with integrations for Shopify, Meta Ads, Google Ads, and Slack.

User comments

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What are some alternatives?

When comparing Path Interactive and Lucris, you can also consider the following products

GoTo Marketers - GoTo Marketers is an all-in-one content marketing service providers that offer PPC (Pay Per Click), SEO, Email Marketing, Social Media Marketing, and all kind of Content Marketing services for all sizes and kinds of businesses.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Ignite Visibility - 75 Employees, 160 Clients, 2x Inc. 5,000 Company and 50+ 5 Star Reviews Online. Built On A PASSION For Digital Marketing. Hear Our Amazing Story.

Bloom Analytics - Bloom is a Native Shopify Analytics and Attribution app. See which products, countries, and campaigns are profitable, and which ad platforms truly generate profit via multi-touch attribution. Create custom dashboards, get insights. Connect with MCP

PBJ Marketing - PBJ Marketing is a digital marketing service provider that offers paid media, SEO, website design, brand strategy, and full-service digital marketing for all sizes of brands.

Conversific - Conversific is a Business Intelligence platform designed to capture and analyze the data from your Shopify store. It includes built-in tips from ecommerce gurus and provides instant guidance.