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Optimizely VS WordPress.com

Compare Optimizely VS WordPress.com and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

WordPress.com logo WordPress.com

Create a free website or build a blog with ease on WordPress.com. Dozens of free, customizable, mobile-ready designs and themes. Free hosting and support.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • WordPress.com Landing page
    Landing page //
    2023-10-03

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

WordPress.com features and specs

  • Ease of Use
    WordPress.com provides a user-friendly interface that is easy for beginners to navigate. It offers pre-installed themes and plugins, making it simple to get started with a minimal learning curve.
  • Maintenance-Free
    The platform handles all the technicalities such as updates, backups, and security, allowing users to focus solely on creating content.
  • Cost-Effective
    There are free plans available, and even the paid plans are relatively affordable. It eliminates the need for a separate hosting service, reducing overall costs.
  • Built-In Community
    WordPress.com hosts a large community of users, providing opportunities for networking and increased visibility through its social features.
  • Scalability
    Various premium plans allow you to scale up as your website grows. You can start with a free plan and upgrade to more advanced features as needed.

Possible disadvantages of WordPress.com

  • Limited Customization
    You have less control over your website's design and functionality compared to self-hosted WordPress. Custom themes and plugins are often restricted or not allowed.
  • Monetization Restrictions
    Free and lower-tier plans have limitations on monetization options. For instance, you can't use third-party ad networks unless you upgrade to a higher-tier plan.
  • Less Flexibility
    The platform is less flexible compared to self-hosted solutions. Certain advanced features and customizations are not available or are limited.
  • Data Portability
    Migrating your site from WordPress.com to another platform can be complicated and may require technical assistance, posing a challenge if you decide to move.
  • Price for Advanced Features
    While the basic plans are affordable, the cost can add up if you choose to add advanced features and services. Some premium options can be relatively expensive.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

WordPress.com videos

+ Add

WordPress.COM Review: Is it really easier than WordPress.ORG?

More videos:

  • Review - Wordpress.com Review: Good For Users Familiar with Wordpress
  • Review - WORDPRESS.COM REVIEW 2020: THE BEST WEBSITE BUILDER?! | PROS AND CONS | TECH TIME #110
  • Review - WordPress.org VS WordPress.com: The Confusing Differences Explained!
  • Review - Should You Use WordPress.com? | WordPress.com Honest Review

Category Popularity

0-100% (relative to Optimizely and WordPress.com)

Optimizely

WordPress.com

A/B Testing
100 100%
A/B Testing
0% 0
CMS
0 0%
CMS
100% 100
Analytics
100 100%
Analytics
0% 0
Website Builder
0 0%
Website Builder
100% 100

User comments

Share your experience with using Optimizely and WordPress.com. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and WordPress.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

WordPress.com Reviews

WordPress vs. Proprietary Site Builders: What to Know Before Starting a Website Development Project
WordPress: WordPress.org (not to be confused with WordPress.com) is an open-source content management system (CMS). When you build a website on WordPress, you own the code, the design, and the data. This means you can fully customize your site, transfer it to any hosting provider, and have complete control over all aspects of the website. The site can be hosted on any...
Source: blog.radwebhosting.com
Comparing 9 WordPress alternatives & competitors in 2024
WordPress.com claims affordability as one of their best benefits. Their pricing plans are similar to other website platforms like Wix, but many of the plugins and assets that add crucial features like product listings and SEO tools come at a steep cost. Even if you only add one or two plugins, like WooCommerce or Yoast, you’ll spend more on add-ons than on the website...
Source: webflow.com
19 Best WordPress Alternatives in 2025
While WordPress is undeniably popular, it might not be the perfect fit for everyone. Here are the key differences between WordPress.com (hosted platform) and WordPress.org (self-hosted software) to help you understand more about WordPress and why you should look for an alternative website builder:
Source: www.pixpa.com
The 17 Best Wix Alternatives (2024) Who Else Can You Build Your Website With?
WordPress is the undisputed king of CMS or Content Management Systems. From blogs to online stores, there isn’t much you can’t do with this powerful website building solution. Keep in mind that WordPress comes in two versions: WordPress.org and WordPress.com.
Source: www.tooltester.com
8+ Best Cheap Domain Name Providers in 2024 [Compared]
WordPress.com has grown to become one of the leading domain registration companies in the industry in the past few years. While they strive to keep their prices competitive, they also maintain a high level of service quality and customer support.
Source: themehunk.com

Social recommendations and mentions

Based on our record, WordPress.com seems to be more popular. It has been mentiond 1019 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

WordPress.com mentions (1019)

View more

What are some alternatives?

When comparing Optimizely and WordPress.com, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

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