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Optimizely VS WhatConverts

Compare Optimizely VS WhatConverts and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

WhatConverts logo WhatConverts

See What Marketing Converts. One place to Track, Manage and Report Leads. Track conversions and leads from Phone Calls, Web Forms and Chats.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • WhatConverts Landing page
    Landing page //
    2023-05-12

Try Better Call Tracking. One place to Track, Manage and Report Leads. Track conversions and leads from Phone Calls, Web Forms and Chats. See What Marketing Converts. View Conversions by Marketing Source, Campaign, Keyword, Ad and Landing Page. Great Lead Reporting - View leads by Marketing Source, Keyword and Campaign. Better Lead Management - Manage, sort and filter leads to identify your best leads and marketing channels. Digital Marketing Agencies and Marketing Savvy Companies love WhatConverts reporting. Try our 14 Day Free Trial.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

WhatConverts features and specs

  • Comprehensive Tracking
    WhatConverts provides detailed tracking for phone calls, web forms, and chats, allowing businesses to understand which marketing channels are driving conversions.
  • Intuitive Dashboard
    The platform offers an easy-to-use dashboard where users can quickly access and analyze their data, providing a clear view of marketing performance.
  • Integration Capabilities
    WhatConverts integrates with various CRM systems, Google Analytics, and other marketing tools, helping businesses streamline their data and workflows.
  • Call Recording and Transcription
    Users can record and transcribe phone calls, which is useful for quality assurance and deriving insights from customer interactions.
  • Lead Qualification
    The software includes features for lead qualification, allowing businesses to prioritize high-quality leads and optimize their marketing strategies.
  • Customizable Reporting
    Users can create custom reports tailored to their specific needs, making it easier to present actionable insights to stakeholders.

Possible disadvantages of WhatConverts

  • Pricing
    The cost of WhatConverts can be high for small businesses or startups, potentially making it less accessible for those with limited budgets.
  • Learning Curve
    New users might find the platform complex and require time to fully understand all the features and capabilities.
  • Limited Advanced Features
    While WhatConverts is robust, some advanced features available in specialized tools (e.g., sophisticated AI-driven analytics) might be lacking.
  • Data Privacy Concerns
    With call recording and form data capture, businesses must ensure they handle customer data in compliance with privacy regulations, which could be a concern for some users.
  • Integration Set-up
    Although WhatConverts has integration capabilities, setting these up might require technical expertise or assistance from customer support.

Analysis of WhatConverts

Overall verdict

  • Overall, WhatConverts is considered a good solution for businesses that need detailed insights into their lead sources and how these leads are converting. It provides a wide array of tracking options and flexible reporting, which are essential for making informed marketing decisions.

Why this product is good

  • WhatConverts is a robust lead tracking and conversion tracking software that helps businesses understand where their leads are coming from, the value of these leads, and how they're interacting with their marketing efforts. It integrates with various platforms and offers features like phone call tracking, form tracking, and e-commerce tracking. This comprehensive suite of tools can be particularly beneficial for businesses looking to optimize their marketing campaigns and increase ROI.

Recommended for

    WhatConverts is recommended for digital marketing agencies, e-commerce businesses, and any companies that heavily rely on tracking and analyzing their marketing campaigns to drive conversions and improve marketing strategies.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

WhatConverts videos

+ Add

WhatConverts Demo - Know What Converts

More videos:

  • Review - Capture all leads in one place with WhatConverts

Category Popularity

0-100% (relative to Optimizely and WhatConverts)

Optimizely

WhatConverts

A/B Testing
100 100%
A/B Testing
0% 0
Call Tracking And Analytics
0 0%
Call Tracking And Analytics
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Marketing
0 0%
Marketing
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and WhatConverts

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

WhatConverts Reviews

We have no reviews of WhatConverts yet.
Be the first one to post

Social recommendations and mentions

Based on our record, WhatConverts seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

WhatConverts mentions (2)

  • Be Aware - Issues with CallRail Conversion Tracking
    I would love to show you our platform at whatconverts.com. Source: over 4 years ago
  • Be Aware - Issues with CallRail Conversion Tracking
    Hey u/rossdaboss7 I work for a whatconverts.com we handle call tracking as well and have great support. Source: over 4 years ago

What are some alternatives?

When comparing Optimizely and WhatConverts, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

CallRail - A-la-carte call tracking software for small business

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

CallTrackingMetrics - Know who is calling and how they found you. Maximize the return on your advertising.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Invoca - Call tracking & analytics software

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