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Optimizely VS LiveAgent

Compare Optimizely VS LiveAgent and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

LiveAgent logo LiveAgent

LiveAgent is a fully-featured web-based live chat and help desk software. It harnesses the power of a universal inbox, real-time live chat, built-in call center, and a robust customer service portal. Start your free 1 month trial today!
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • LiveAgent Landing page
    Landing page //
    2023-10-12

LiveAgent is a fully-featured omnichannel help desk software that offers an all-in-one help desk solution for businesses of all sizes and types. LiveAgent's core strength is the ability to integrate multiple communication channels such as email, live chat, phone support, social media but also rarely integrated channels like WhatsApp, Instagram and Viber.

LiveAgent boasts the fastest live chat widget on the market and over 180+ additional features, including ticketing, automation, tags, a customer portal and more. LiveAgent's pricing plans are smart - they enable you to pay for only what you use. Save money and time with LiveAgent.

LiveAgent is used by over 15,000 businesses worldwide including Forbes, Yamaha, eSky and Huawei. It has served over 150M end-users worldwide. Join them in providing world-class customer service. Start your free 30-day trial now, no contracts or credit card required.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

LiveAgent features and specs

  • Ticket management
  • Live Chat & In-App-Messaging
  • Email notifications
  • Email Templates
  • Emailing
  • Live Chat Support
  • Call Forward
  • Call Transfer
  • Call Analytics and Reporting
  • Attachment viewer
  • Spam filter
  • Help desk & requests management
  • Reports
  • Reporting
  • Reports & analytics
  • Knowledge Base
  • Knowledge Management
  • Customer Service
  • Customer Support
  • Customer Feedback Widget
  • Customer Management
  • Mobile Apps
  • White Labeling
  • Chat
  • Chat Support
  • Gamification
  • Social Media Integrations
  • Time Tracking
  • Email Management
  • IVR

Analysis of LiveAgent

Overall verdict

  • LiveAgent is generally regarded as a solid customer support solution, particularly for small to medium-sized businesses. Its functionalities, ease of use, and integration capabilities offer substantial value. However, as with any software, it is important to consider specific business needs and budget constraints when evaluating LiveAgent's fit. Some users mention that while it is feature-rich, it might be more than needed for very small teams without complex requirements.

Why this product is good

  • LiveAgent is often considered a good choice due to its comprehensive set of features tailored for customer support. It offers a multichannel support system, including email, chat, social media, and phone, allowing businesses to streamline communications in one place. Its user-friendly dashboard, robust reporting capabilities, and automation options allow teams to efficiently address customer inquiries and improve service quality. Additionally, LiveAgent provides customizable templates and a reliable ticketing system, which can enhance productivity and customer satisfaction.

Recommended for

    LiveAgent is recommended for businesses and organizations looking for a versatile and integrated customer support platform. It's ideal for customer support teams in small to medium-sized companies across various industries. Companies seeking to consolidate their customer service interactions across multiple channels into a single, efficient platform may find it particularly beneficial.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

LiveAgent videos

+ Add

LiveAgent Review - Unitied Inbox, Ticket Desk, Phone System, Live Chat, Video Chat & More

More videos:

  • Tutorial - LiveAgent Review & Tutorial (Including Twilio Setup) [AppSumo 2019]
  • Review - LiveAgent Review on AppSumo
  • Demo - Product Tour

Category Popularity

0-100% (relative to Optimizely and LiveAgent)

Optimizely

LiveAgent

A/B Testing
100 100%
A/B Testing
0% 0
Customer Support
0 0%
Customer Support
100% 100
Analytics
100 100%
Analytics
0% 0
Help Desk
0 0%
Help Desk
100% 100

Questions and Answers

As answered by people managing Optimizely and LiveAgent.

What makes your product unique?

LiveAgent's answer:

LiveAgent stands out with its ultra-fast performance, robust ticketing system, and user-friendly interface. It is a scalable solution equipped with over 180+ features and 200+ integrations, capable of growing as your customer service needs expand.

Why should a person choose your product over its competitors?

LiveAgent's answer:

LiveAgent offers 24/7 availability, an exceptional 20-second average response time, and extraordinary usability. Suitable for any type of business, its unbeatable value for money makes it a top choice for reliable and efficient customer service.

How would you describe your primary audience?

LiveAgent's answer:

Our primary audience consists of businesses of all sizes seeking to enhance their customer service experience. This includes startups, SMEs, and large corporations across various industries.

What's the story behind your product?

LiveAgent's answer:

Born out of the need for better customer interactions, LiveAgent was founded in 2004. Driven by the philosophy 'to treat customers as people, not tickets,' we've grown into a leading customer service solution.

Which are the primary technologies used for building your product?

LiveAgent's answer:

As a cloud-based solution, LiveAgent employs cutting-edge technologies to ensure a fast, secure, and reliable customer service platform. Our intricate infrastructure guarantees optimal functionality and high performance at all times.

Who are some of the biggest customers of your product?

LiveAgent's answer:

Renowned brands like Huawei, Yamaha, BMW, and Oxford University are proud users of LiveAgent, trusting us for world-class customer service.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and LiveAgent

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

LiveAgent Reviews

  1. Usama Idrees
    · CEO & CTO at HUK SONS ·
    Transformative Customer Support Solution

    LiveAgent has been a game-changer for our customer support operations. Its intuitive platform streamlined our ticket management, reduced response times by 40%, and empowered our team to focus on high-impact tasks. The automation features and omnichannel integration have elevated team productivity and customer satisfaction—a must-have for scaling tech-driven businesses.

    🏁 Competitors: Zendesk, Freshdesk
    👍 Pros:    Omnichannel support: seamless integration across email, chat, social media, and phone.|Automation & workflow customization: saved hours with pre-set triggers and personalized workflows.|User-friendly interface: minimal training required—our team adopted it effortlessly.|Analytics & reporting: actionable insights helped refine our customer strategy.|Scalability: grows with our business without compromising performance.|24/7 uptime: reliable support during peak demand periods.
    👎 Cons:    Advanced features learning curve: some automation tools require deeper exploration (worth the effort).|Limited customization in reporting: minor gaps for hyper-specific metrics (workarounds exist).|Mobile app: functional but could use a ui refresh for faster navigation.
  2. Michal K
    · CEO ·
    Great Helpdesk solution

    Helped us to manage customer communications from one place. Easy to use and learn.

    🏁 Competitors: Zendesk, Freshdesk
    👍 Pros:    Easy to use|Easy integration|Automation and custom functions
    👎 Cons:    Nothing, so far
10 Best Freshdesk Alternatives for Businesses in 2024
LiveAgent is an excellent choice for live chat support. It provides best features that increases customer support online.
Source: www.bolddesk.com
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
If chat widgets are your most wanted feature, LiveAgent is the live chat specialist. If you want more than a live chat bubble, LiveAgent’s comparable plans offer familiar features.
Source: www.helpscout.com
Top 13 Freshdesk alternatives and competitors for 2024
LiveAgent is a help desk solution with customer communication and organizational tools, like live chat and a ticket management system. LiveAgent includes a multichannel interface with access to voice, chat, social media, SMS, and email support. Its ticketing system can automatically distribute tickets to agents based on predefined rules.
Source: www.zendesk.com
The 19 Best Call Center Software (& Features You Need) in 2022
LiveAgent's call center solution is built directly into their multi-channel help desk, so you can help customers over any channel you choose. One of the only tools on the list not to charge a per-minute usage fee, LiveAgent can be a cost-effective solution for small and medium-sized businesses that rely on phone support.
Source: blog.hubspot.com
10 Best Call Center Software (December 2022)
LiveAgent offers a free forever plan, which makes it an ideal choice for solopreneurs who want to provide support on a budget. As with most free plans, LiveAgent’s free option is limited, but you do get most omnichannel support for your call center, including voice, email, live chat, contact forms and a customer portal.
Source: www.forbes.com

What are some alternatives?

When comparing Optimizely and LiveAgent, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

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