Optimizely
VWO
AB Tasty
Google Analytics
Google Marketing Platform
PractiTest
Azure DevOps
Micro Focus ALM
Adobe Illustrator
Sketch
Inkscape
Adobe Photoshop
Affinity Designer
Canva
GIMP
Adobe InDesign
Optimizely
Adobe IllustratorOptimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Adobe Illustrator is my go to tool for creating professional vector graphics. The precision and flexibility are unmatched.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Sketch - Professional digital design for Mac.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.
Inkscape - Inkscape is a free, open source professional vector graphics editor for Windows, Mac OS X and Linux.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Adobe Photoshop - Adobe Photoshop is a webtop application for editing images and photos online.