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Optimal Workshop VS Hotjar

Compare Optimal Workshop VS Hotjar and see what are their differences

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  3. » Reviews
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Optimal Workshop logo Optimal Workshop

A User Research Platform that helps you and your team make design decisions with confidence.

Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
  • Optimal Workshop Landing page
    Landing page //
    2023-07-02
  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

Optimal Workshop

Website
optimalworkshop.com
Pricing URL
Official Optimal Workshop Pricing
$ Details
-
Release Date
-
Edit details

Hotjar

Website
hotjar.com
Pricing URL
Official Hotjar Pricing
$ Details
freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date
2014 June
Edit details

Optimal Workshop features and specs

  • Comprehensive Tool Suite
    Optimal Workshop offers a variety of tools for UX research, including card sorting, tree testing, and first-click testing, which provide comprehensive insights into user behavior and information architecture.
  • Ease of Use
    The platform is designed to be user-friendly with an intuitive interface, making it accessible for users with varying levels of experience in UX research.
  • Flexible Reporting
    Optimal Workshop provides detailed and customizable reports, enabling users to easily interpret data and present findings to stakeholders.
  • Participant Recruitment
    The platform offers built-in participant recruitment services, making it easier for researchers to gather feedback from diverse user groups.
  • Integration Capabilities
    It integrates well with other tools commonly used in UX research, allowing for a seamless workflow and data transfer.

Possible disadvantages of Optimal Workshop

  • Pricing
    Some users find the pricing to be on the high side, especially for small companies or startups with limited budgets, which can make it less accessible.
  • Learning Curve for Advanced Features
    While the basic functionalities are easy to use, there might be a learning curve when utilizing more advanced features and methodologies for new users.
  • Limited Live Support
    Users sometimes report limited real-time support options, which can be a drawback for those who require immediate assistance for technical issues.
  • Mobile Optimization
    Certain features may not be fully optimized for mobile devices, which can affect the experience for participants accessing surveys on smartphones or tablets.
  • Complex Data Interpretation
    The richness of data provided in reports can be overwhelming and may require specialized knowledge to fully interpret and act upon.

Hotjar features and specs

  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Analysis of Hotjar

Overall verdict

  • Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

  • Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

    Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

Optimal Workshop videos

+ Add

Optimal Workshop Card Sorting How-To

More videos:

  • Review - Investigación de Usuario con Optimal Workshop

Hotjar videos

+ Add

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

Category Popularity

0-100% (relative to Optimal Workshop and Hotjar)

Optimal Workshop

Hotjar

User Experience
100 100%
User Experience
0% 0
Web Analytics
1 1%
Web Analytics
99% 99
Usability
100 100%
Usability
0% 0
Heatmaps
0 0%
Heatmaps
100% 100

User comments

Share your experience with using Optimal Workshop and Hotjar. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimal Workshop and Hotjar

Optimal Workshop Reviews

11 Hotjar alternatives and competitors in 2024
💡 Already using Optimal Workshop but finding it doesn’t meet all your needs? Consider these eight Optimal Workshop alternatives for your UX research.
Source: maze.co
UXtweak vs Optimal Workshop
Optimal Workshop decided to take a different approach here. They also offer you two different options on how to recruit your respondents, but they are not completely the same as with UXtweak. Firstly, and similarly to UXtweak, Optimal Workshop gives you the possibility to send your respondents a study link which will redirect you to the study after clicking on it.
Source: blog.uxtweak.com

Hotjar Reviews

  1. Kris Leviss
    · Founder at KrisLess ·
    Love it

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and the feedback polls give me direct insights from visitors. The platform is easy to navigate, but I’ve noticed the session recordings can be a bit glitchy at times, and the free version is quite limited. Despite these small issues, Hotjar has definitely helped me improve user experience and optimize my site’s performance.

    👍 Pros:    Intuitive user interface|Good session recordings|Useful feedback tools
    👎 Cons:    Free plan is limited|Occasional recording glitches|Data processing can be slow
  2. Prema Toppo
    · SEO Specialist at TechUp Labs ·
    Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  3. Guest
    Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    🏁 Competitors: WatchThemLive
10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. 😎
Source: clickup.com
7 best Mixpanel alternatives to understand your users
💡 Pro tip: you don't need to choose between Hotjar and Mixpanel. With the Hotjar-Mixpanel integration, you not only identify what's happening on your website (e.g. users frequently add certain items to their cart), but you'll also understand why it's happening (e.g. Hotjar's heatmaps and recordings show users are attracted to a particular promotional banner).
Source: www.hotjar.com
The best Hotjar alternatives & competitors, compared
Sprig is a decent replacement for Hotjar, especially if you find Hotjar's survey tools lacking. It's support for mobile apps is another key differentiator.
Source: posthog.com
11 Hotjar alternatives and competitors in 2024
Hotjar features primarily focus on how users interact with your website rather than gaining in-depth insights that can explain why they interact that way. As a strictly-quantitative data tool, Hotjar only gives you half the answers. While you can run user surveys with Hotjar, the tool lacks many other research methods—such as card sorting, tree testing, user interviews, and...
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
Since Plerdy has a much broader scope, its pricing plans differ, depending on what you want to use. The plans for their behavior analytics tools aren’t as cost-effective as Hotjar’s. For example, the $39/month Hotjar plan captures 3,000 recordings, whereas Plerdy’s $47/month plan captures only 2,000, with a much shorter storage period.
Source: www.smartlook.com

Social recommendations and mentions

Based on our record, Hotjar seems to be a lot more popular than Optimal Workshop. While we know about 13 links to Hotjar, we've tracked only 1 mention of Optimal Workshop. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimal Workshop mentions (1)

Hotjar mentions (13)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Hotjar Hotjar.com Heatmaps, session recordings, and feedback polls (free basic plan). - Source: dev.to / 3 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / over 1 year ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: over 1 year ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: about 2 years ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: over 2 years ago
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What are some alternatives?

When comparing Optimal Workshop and Hotjar, you can also consider the following products

Dovetail - Mobile Cloud-Based Dental Software

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

UXtweak - Online user testing and usability platform

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

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