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Smartlook VS Optimal Workshop

Compare Smartlook VS Optimal Workshop and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Optimal Workshop logo Optimal Workshop

A User Research Platform that helps you and your team make design decisions with confidence.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Optimal Workshop Landing page
    Landing page //
    2023-07-02

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Optimal Workshop features and specs

  • Comprehensive Tool Suite
    Optimal Workshop offers a variety of tools for UX research, including card sorting, tree testing, and first-click testing, which provide comprehensive insights into user behavior and information architecture.
  • Ease of Use
    The platform is designed to be user-friendly with an intuitive interface, making it accessible for users with varying levels of experience in UX research.
  • Flexible Reporting
    Optimal Workshop provides detailed and customizable reports, enabling users to easily interpret data and present findings to stakeholders.
  • Participant Recruitment
    The platform offers built-in participant recruitment services, making it easier for researchers to gather feedback from diverse user groups.
  • Integration Capabilities
    It integrates well with other tools commonly used in UX research, allowing for a seamless workflow and data transfer.

Possible disadvantages of Optimal Workshop

  • Pricing
    Some users find the pricing to be on the high side, especially for small companies or startups with limited budgets, which can make it less accessible.
  • Learning Curve for Advanced Features
    While the basic functionalities are easy to use, there might be a learning curve when utilizing more advanced features and methodologies for new users.
  • Limited Live Support
    Users sometimes report limited real-time support options, which can be a drawback for those who require immediate assistance for technical issues.
  • Mobile Optimization
    Certain features may not be fully optimized for mobile devices, which can affect the experience for participants accessing surveys on smartphones or tablets.
  • Complex Data Interpretation
    The richness of data provided in reports can be overwhelming and may require specialized knowledge to fully interpret and act upon.

Smartlook videos

+ Add

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Optimal Workshop videos

+ Add

Optimal Workshop Card Sorting How-To

More videos:

  • Review - Investigación de Usuario con Optimal Workshop

Category Popularity

0-100% (relative to Smartlook and Optimal Workshop)

Smartlook

Optimal Workshop

Web Analytics
98 98%
Web Analytics
2% 2
User Experience
0 0%
User Experience
100% 100
Analytics
100 100%
Analytics
0% 0
Usability
0 0%
Usability
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Optimal Workshop

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Optimal Workshop Reviews

11 Hotjar alternatives and competitors in 2024
💡 Already using Optimal Workshop but finding it doesn’t meet all your needs? Consider these eight Optimal Workshop alternatives for your UX research.
Source: maze.co
UXtweak vs Optimal Workshop
Optimal Workshop decided to take a different approach here. They also offer you two different options on how to recruit your respondents, but they are not completely the same as with UXtweak. Firstly, and similarly to UXtweak, Optimal Workshop gives you the possibility to send your respondents a study link which will redirect you to the study after clicking on it.
Source: blog.uxtweak.com

Social recommendations and mentions

Based on our record, Smartlook should be more popular than Optimal Workshop. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Optimal Workshop mentions (1)

What are some alternatives?

When comparing Smartlook and Optimal Workshop, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Dovetail - Mobile Cloud-Based Dental Software

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

UXtweak - Online user testing and usability platform

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

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