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Which is more popular?
Based on our record, ShellNewHandler
seems to be more popular. It has been mentioned
2 times
since March 2021.
social mentions
0 vs 2
Ad Networks popularity
100% vs 0%
Base details
Website, pricing, platforms and company facts side by side.
Comprehensive Ad Exchange OpenX offers a powerful and extensive ad exchange platform that enables publishers and advertisers to connect, optimize ad placements, and maximize revenue.
Real-time Bidding OpenX's real-time bidding (RTB) technology allows advertisers to bid on ad placements in real-time, ensuring the most relevant ads are shown to the right audience at the right time.
Cross-Platform Support OpenX supports a variety of platforms (desktop, mobile, video) and ad formats, providing flexibility and reach for advertisers and publishers alike.
Advanced Targeting With advanced audience segmentation and targeting capabilities, OpenX enables advertisers to deliver more personalized and effective ad campaigns.
Transparency and Reporting OpenX provides detailed reporting and data transparency, allowing users to analyze performance metrics and make informed decisions.
High Quality Standards OpenX places a strong emphasis on maintaining high-quality ad inventory and follows stringent ad quality guidelines to ensure a safe and effective advertising ecosystem.
Possible disadvantages
Complex Setup The setup and integration process for OpenX can be complex and may require technical expertise, which could be a barrier for smaller publishers or less tech-savvy users.
Costs While OpenX offers powerful features, the costs associated with using their platform can be relatively high, which may not be suitable for all budgets.
Competition The ad exchange market is highly competitive, and OpenX faces strong competition from other major players, which might affect pricing and service offerings.
Learning Curve Due to its advanced features and capabilities, new users may experience a steep learning curve when first starting with OpenX.
Support Limitations Some users report that customer support can be slow or insufficient, particularly for smaller clients who might not receive the same level of attention as larger accounts.
No features have been listed yet.
Analysis
An editorial look at what each product does well and who it suits.
OpenXShellNewHandler
Overall verdict
OpenX is considered a solid choice for programmatic advertising due to its robust ad exchange platform, advanced targeting options, and comprehensive reporting features.
Why this product is good
OpenX provides extensive tools for publishers and advertisers, allowing for efficient monetization and ad placement.
It offers advanced targeting capabilities, enabling advertisers to reach specific audiences effectively.
The platform is known for its real-time analytics, helping users optimize their ad strategies with actionable insights.
OpenX maintains a high standard of ad quality and brand safety, ensuring a trustworthy environment for users.
Recommended for
Publishers looking to maximize revenue through programmatic advertising.
Advertisers seeking advanced targeting options to reach their desired audience segments.
Businesses that prioritize high-quality ad exchanges and value transparency in their advertising operations.
Organizations that require detailed analytics and reporting to make informed advertising decisions.
Overall verdict
ShellNewHandler is a niche, lightweight utility hosted on SourceForge designed to give users more control over the Windows 'New' context menu (the ShellNew menu). It can be considered good for its specific narrow use case, but it is an older, minimally maintained tool that may not suit all users, especially those on modern Windows versions.
Why this product is good
Provides direct control over customizing the Windows right-click 'New' menu, allowing users to add or remove file type entries
Lightweight and free, without bundled bloatware typical of some other free utilities
Simple and focused in scope, making it easy to understand for its specific purpose
Open distribution via SourceForge allows transparency and no-cost access
Recommended for
Power users who want to declutter or customize the Windows New context menu
IT administrators managing standardized desktop environments across multiple machines
Users comfortable with older utility-style tools and Windows registry-related tweaks
Not recommended for casual users seeking modern, actively supported software with regular updates
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content...
Recommendations tracked on public social media and blogs since March 2021.
OpenX0 mentionsShellNewHandler2 mentions
Tracking OpenX since Mar 2021.
I recently got libreoffice, but now the new option in right click looks like a mess. Can someone help me get rid of them please?
Use Shell New Handler. Run the portable app and simply untick the items you don't want to appear in your new context menu.
Source:
about 4 years ago
This menu should be easy to add/remove programs to... Who is really creating Access Databases from this menu often enough to keep it here? (Not me!) Is there an easy way to edit this?
I've always used ShellNewHandler for this. It's a really simple portable utility that allows you to remove most of the items from that menu. Tested it out on Windows 11 and it's still compatible.
Source:
over 5 years ago
Alternatives to OpenX and ShellNewHandler
When comparing OpenX and ShellNewHandler, you can also consider the following products.
Google Ad Manager
AerServ
Broadstreet Ads
Kevel
ONE by AOL
Epom
AdSense
