A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)

1

Google Ads

DoubleClick for Publishers is owned by Google. Google purchased DART for Publishers back in 2008 and renamed it DoubleClick for Publishers. DFP is free to use if you’re serving less than 90 million ad impressions a month. DFP also offers premium services for publishers that have large sales teams who need more advanced features. This is one of the most popular ad serving platforms currently available.

#Marketing #Ad Networks #Advertising 11 social mentions

2

OpenX

OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.

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3

Broadstreet Ads

The Broadstreet Ad Server hosted service was designed for the needs of news sites. It can also be used on other types of websites, though. This ad serving platform is an affordable option for small publishers.

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adColt is a white label ad serving platform. Their pricing is straight forward and the service is feature rich. This one is suitable for both small and large publishers. adColt also has click-fraud monitoring and live email reporting.

5

Kevel

Adzerk is a suite of APIs that make it easy for engineers and PMs to design, build, and launch a fully-customized, server-side ad server. Sold as an infrastructure-as-a-service for enterprises, plans start in the $3K-$5K/month range and scale based on needed features and monthly request volume.

#Ad Servers #Ad Serving #API Tools

6

AdButler

AdButler has been in the ad serving business for over 14 years now. It boasts an impressive list of clients that use their hosted service including Microsoft, MTV, IBM, Hewlett-Packard, and Allstate. They have extremely fast ad delivery and can handle custom ads of all formats.

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7

Epom

Epom AdExchange: Ad server clients get hassle-free integration with Epom Market to sell unsold inventory.

#Advertising #Ad Networks #Ad Servers 1 social mentions

OpenX Ad Server started out many years ago as an open source self-hosted ad serving script. Over the years, they moved away from being open source to being a paid hosted service. The original self-hosted open source script was reborn as a free product named Revive, which we look at that one a little later in this post.

#Marketing #Ad Networks #SEO

adColt is a white label ad serving platform. Their pricing is straight forward and the service is feature rich. This one is suitable for both small and large publishers. adColt also has click-fraud monitoring and live email reporting.