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Open Web Analytics VS Webtrekk

Compare Open Web Analytics VS Webtrekk and see what are their differences

Open Web Analytics logo Open Web Analytics

Open Web Analytics - Web Analytics โ€“ Open Source Web Analytics Framework

Webtrekk logo Webtrekk

With the Webtrekk App, you can access your most important analyses and reports from your Webtrekk...
  • Open Web Analytics Homepage
    Homepage //
    2024-08-20
  • Webtrekk Landing page
    Landing page //
    2021-12-20

Open Web Analytics features and specs

  • Open Source
    As an open-source platform, Open Web Analytics (OWA) allows users to access and modify the source code according to their needs, providing full control over the functionality and customization.
  • Cost-Effective
    OWA is free to use, which can be very cost-effective compared to paid analytics platforms, making it suitable for small businesses and personal projects.
  • Self-Hosting
    The ability to host OWA on your own server ensures complete data ownership and control, eliminating concerns around data privacy and third-party access.
  • Comprehensive Features
    OWA offers a wide range of features including page view tracking, e-commerce tracking, visitor tracking, and click heatmaps, which can provide in-depth insights into website performance.
  • Integrations
    OWA allows integration with other platforms such as WordPress and MediaWiki, making it versatile for various types of websites.

Possible disadvantages of Open Web Analytics

  • Technical Barrier
    Setting up and maintaining OWA can require a certain level of technical expertise, which might be challenging for users without a technical background.
  • Resource Intensive
    Operating OWA on your own server can consume significant server resources, affecting the performance of the website, especially for high-traffic sites.
  • Complexity
    The extensive features and customization options can make OWA complex to navigate and configure, which can be overwhelming for beginners.
  • Limited Support
    As an open-source project, OWA lacks the comprehensive customer support available with commercial products, meaning users might have to rely on community forums and documentation for troubleshooting.
  • Updates and Security
    The frequency and reliability of updates might be a concern, as well as ensuring that the software remains secure against vulnerabilities, requiring constant monitoring and maintenance.

Webtrekk features and specs

  • Comprehensive Analytics
    Webtrekk offers a wide range of metrics and analysis tools that provide in-depth insights into user behavior and website performance.
  • Customization
    The platform allows extensive customization of reports and dashboards, enabling users to focus on the KPIs that matter most to their business.
  • Data Privacy
    Webtrekk places a strong emphasis on data privacy and compliance, making it a suitable choice for businesses concerned with GDPR and other regulations.
  • User-Friendly Interface
    The tool has an intuitive user interface that makes navigation and report generation easier for both novice and experienced users.
  • Integration Capabilities
    Webtrekk can integrate with various third-party systems and platforms, enhancing its functionality and providing a more rounded view of marketing performance.

Possible disadvantages of Webtrekk

  • Cost
    Webtrekk can be relatively expensive compared to other analytics solutions, which may be a barrier for smaller businesses or startups.
  • Learning Curve
    Despite its user-friendly interface, the tool has a steep learning curve due to its comprehensive range of features and customization options.
  • Limited Free Version
    Webtrekk lacks a robust free version, limiting access for those who want to explore its features before making a financial commitment.
  • Resource Intensive
    The extensive features and customization options can make Webtrekk resource-intensive, potentially slowing down performance if not managed properly.
  • Customer Support
    While generally responsive, some users have reported that the customer support can be slow or lacking in-depth technical expertise.

Analysis of Open Web Analytics

Overall verdict

  • Open Web Analytics is a good choice for users who prefer open-source solutions and want full control over their analytics data. Its ease of integration and extensive customization options make it suitable for a variety of use cases. However, it might not be the best choice for users looking for advanced features and technical support often found in premium analytics tools like Google Analytics.

Why this product is good

  • Open Web Analytics (OWA) is a popular open-source web analytics tool that provides comprehensive tracking and reporting capabilities. It is valued for its flexibility and ability to host data on your own server, ensuring data privacy and security. OWA supports tracking for multiple websites and integrates well with various content management systems such as WordPress. Its extensibility allows developers to customize and enhance its functionality to suit specific business needs.

Recommended for

  • Small to medium businesses that prefer self-hosted solutions.
  • Developers or IT teams that require custom analytics implementations.
  • Privacy-conscious users who want full control over their data.
  • Educational institutions or non-profits looking for free analytics tools.

Analysis of Webtrekk

Overall verdict

  • Webtrekk is considered a good solution, especially for organizations that require detailed analytics and value data privacy. It is well-regarded among businesses that need to make data-driven decisions to enhance their digital marketing strategies.

Why this product is good

  • Webtrekk is known for its comprehensive digital analytics and customer intelligence solutions. It provides tools for tracking user behavior, analyzing data, and optimizing digital marketing efforts. The platform is praised for its robust data privacy features and ability to integrate with other marketing technologies.

Recommended for

  • Medium to large enterprises
  • Companies prioritizing data privacy
  • Digital marketing teams
  • Organizations seeking comprehensive analytics solutions

Open Web Analytics videos

Open Web Analytics | You Need to Watch This Video

More videos:

  • Tutorial - Open Web Analytics - How to Install OWA WordPress Plugin

Webtrekk videos

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Category Popularity

0-100% (relative to Open Web Analytics and Webtrekk)
Analytics
95 95%
5% 5
Web Analytics
95 95%
5% 5
Heatmaps
100 100%
0% 0
Business Intelligence
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Open Web Analytics and Webtrekk

Open Web Analytics Reviews

Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Open Web Analytics offers a comprehensive set of features, rivaling commercial analytics tools, with the flexibility of open source.
Source: zeabur.com
Top 5 open source alternatives to Google Analytics
In addition to the usual raft of analytics and reporting functions, Open Web Analytics tracks where on a page, and on what elements, visitors click; provides heat maps that show where on a page visitors interact the most; and even does e-commerce tracking.
Source: opensource.com
Best Google Analytics Alternatives
Open Web Analytics ranks over Google due its self hosting property and additional features like Heatmap, DOM clicks tracking and mouse movement (recording and playback) tracking.
Source: mofluid.com
The 11 Best Alternatives to Google Analytics
Open Web Analytics is feature-rich, especially considering that itโ€™s free to use. It can track goals along several steps of a conversion funnel, it offers separate stats filtered by pretty much any factor you can think of and it even offers heatmaps and mouse-tracking. However, be warned: with those last two options active, OWA will gobble up server resources like nobodyโ€™s...

Webtrekk Reviews

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What are some alternatives?

When comparing Open Web Analytics and Webtrekk, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Matomo - Matomo is an open-source web analytics platform

SimilarWeb - SimilarWeb.com is a website analysis tool that gives you analytics information for any website.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Auryc - Session Replay

Fathom Analytics - Simple, trustworthy website analytics (finally)