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SimilarWeb VS Open Web Analytics

Compare SimilarWeb VS Open Web Analytics and see what are their differences

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Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI featured
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SimilarWeb logo SimilarWeb

SimilarWeb.com is a website analysis tool that gives you analytics information for any website.

Open Web Analytics logo Open Web Analytics

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
  • SimilarWeb Landing page
    Landing page //
    2022-07-04
  • Open Web Analytics Homepage
    Homepage //
    2024-08-20

SimilarWeb features and specs

  • Comprehensive Data
    SimilarWeb offers a wide range of data metrics, including traffic sources, user demographics, and engagement metrics, providing a holistic view of a website's performance.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that allows even non-experts to navigate and understand complex metrics and data visualizations easily.
  • Competitor Analysis
    SimilarWeb allows users to conduct in-depth competitor analysis, providing insights into competitors’ traffic sources, audience behavior, and market position.
  • Industry Benchmarking
    Users can benchmark their website against industry standards, helping them understand their position in the market and identify areas for improvement.
  • Custom Reports
    The platform allows users to create custom reports tailored to their specific needs, making it easier to focus on relevant data and make informed decisions.
  • Industry Benchmarks
    The platform provides industry benchmarks, allowing businesses to compare their performance against industry standards and gain insights into market positioning.
  • Customization and Filtering
    The platform allows for custom reporting and filtering, enabling users to tailor data and insights to their specific needs and preferences.
  • Multiple Data Sources
    Data is aggregated from various sources, including direct measurement data, panel data, and inferred data, providing a more accurate and reliable overview.

Possible disadvantages of SimilarWeb

  • Cost
    SimilarWeb can be expensive, particularly for small businesses or individual users, as the more advanced features and detailed data reports are available only in the premium plans.
  • Data Accuracy
    While SimilarWeb provides extensive data, some users have reported discrepancies between SimilarWeb's data and their internal analytics, raising questions about data accuracy.
  • Limited Historical Data
    The platform offers a limited historical data range unless you subscribe to higher-tier plans, which might be restrictive for users needing longitudinal analysis.
  • Heavy Reliance on Estimations
    SimilarWeb's data estimates might sometimes lack precision because they rely heavily on a mix of data sources and machine learning algorithms, which can result in variability.
  • Learning Curve
    Despite a user-friendly interface, the platform's extensive range of features and metrics can still pose a learning curve for new users, requiring time and effort to fully leverage its capabilities.
  • Dependency on External Data
    The platform's effectiveness largely depends on the quality of the external data sources it aggregates, which can sometimes lead to outdated or incomplete insights.

Open Web Analytics features and specs

  • Open Source
    As an open-source platform, Open Web Analytics (OWA) allows users to access and modify the source code according to their needs, providing full control over the functionality and customization.
  • Cost-Effective
    OWA is free to use, which can be very cost-effective compared to paid analytics platforms, making it suitable for small businesses and personal projects.
  • Self-Hosting
    The ability to host OWA on your own server ensures complete data ownership and control, eliminating concerns around data privacy and third-party access.
  • Comprehensive Features
    OWA offers a wide range of features including page view tracking, e-commerce tracking, visitor tracking, and click heatmaps, which can provide in-depth insights into website performance.
  • Integrations
    OWA allows integration with other platforms such as WordPress and MediaWiki, making it versatile for various types of websites.

Possible disadvantages of Open Web Analytics

  • Technical Barrier
    Setting up and maintaining OWA can require a certain level of technical expertise, which might be challenging for users without a technical background.
  • Resource Intensive
    Operating OWA on your own server can consume significant server resources, affecting the performance of the website, especially for high-traffic sites.
  • Complexity
    The extensive features and customization options can make OWA complex to navigate and configure, which can be overwhelming for beginners.
  • Limited Support
    As an open-source project, OWA lacks the comprehensive customer support available with commercial products, meaning users might have to rely on community forums and documentation for troubleshooting.
  • Updates and Security
    The frequency and reliability of updates might be a concern, as well as ensuring that the software remains secure against vulnerabilities, requiring constant monitoring and maintenance.

Analysis of SimilarWeb

Overall verdict

  • SimilarWeb is considered a valuable tool for professionals and businesses seeking detailed insights into web traffic and competitive strategies. Its robust analytics and ease of use make it a popular choice among marketers, SEO experts, and business strategists. However, it can be quite expensive, so it may be best suited for medium to large businesses that can justify the investment.

Why this product is good

  • SimilarWeb is a well-regarded digital intelligence platform that provides insights into website traffic, user behavior, and competitive analytics. It is favored for its comprehensive data on website performance and industry benchmarks, helping businesses make informed decisions about digital marketing, SEO, and competitor analysis. The platform offers a wide range of features, including traffic sources, audience demographics, and keyword analysis, which helps businesses understand their position in the market and optimize their online strategies.

Recommended for

  • digital marketers looking to analyze web traffic and develop effective strategies
  • SEO professionals who require detailed keyword analysis and competitive insights
  • business strategists needing a comprehensive view of market trends and competitor performance
  • content creators needing to understand audience demographics and traffic sources

Analysis of Open Web Analytics

Overall verdict

  • Open Web Analytics is a good choice for users who prefer open-source solutions and want full control over their analytics data. Its ease of integration and extensive customization options make it suitable for a variety of use cases. However, it might not be the best choice for users looking for advanced features and technical support often found in premium analytics tools like Google Analytics.

Why this product is good

  • Open Web Analytics (OWA) is a popular open-source web analytics tool that provides comprehensive tracking and reporting capabilities. It is valued for its flexibility and ability to host data on your own server, ensuring data privacy and security. OWA supports tracking for multiple websites and integrates well with various content management systems such as WordPress. Its extensibility allows developers to customize and enhance its functionality to suit specific business needs.

Recommended for

  • Small to medium businesses that prefer self-hosted solutions.
  • Developers or IT teams that require custom analytics implementations.
  • Privacy-conscious users who want full control over their data.
  • Educational institutions or non-profits looking for free analytics tools.

SimilarWeb videos

+ Add

SimilarWeb review

More videos:

  • Review - SimilarWeb Pro Review: SimilarWeb Review
  • Review - Similarweb.com: Awesome Tool to Spy on Your Competitors
  • Review - Comparing Between SimilarWeb.com and SimilarWeb PRO

Open Web Analytics videos

+ Add

Open Web Analytics | You Need to Watch This Video

More videos:

  • Tutorial - Open Web Analytics - How to Install OWA WordPress Plugin

Category Popularity

0-100% (relative to SimilarWeb and Open Web Analytics)

SimilarWeb

Open Web Analytics

SEO Tools
100 100%
SEO Tools
0% 0
Analytics
30 30%
Analytics
70% 70
SEO
100 100%
SEO
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SimilarWeb and Open Web Analytics

SimilarWeb Reviews

10 Best Serpstat Alternatives in 2024
Similarweb is the third Best Serpstat Alternative and it is a platform of an marketing intelligence which is an software development and data aggregation American company. It is a specialized platform in web analytics, web traffic and performance. It helps the companies to better understand their audience and their competitors.
Source: www.geeksforgeeks.org
Free SEO Tools To Improve Your Rankings
SimilarWeb - Get website or app insights like traffic overview and sources, SEO rankings, competitors info and more...
Source: www.megaleechers.com
The 21 Best Ahrefs Alternatives (Free and Paid)
​SimilarWeb is another market intelligence tool that can help you identify and capitalize on the right trends at the right time to stay ahead of the competition. The utility can help you discover great SEO strategies from around the market and use them to improve your rankings.
Source: enticehq.com
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
But while SimilarWeb offers rich insights, it is not perfect. Maybe you are a small company and want to keep costs lower than SimilarWeb Pro pricing agrees to. And perhaps SimilarWeb is not the optimal intelligence tool for the specific nature of your business.
Source: thedigitalmerchant.com
Best Similarweb Alternatives in 2019 to Spy on your Competitors
Guys, I am talking about Similarweb Tools. With Similarweb, you can easily track the traffic on your own websites and even others’. Finding out or revealing your competitor’s business analytics is not an obstacle anymore.
Source: affnext.com

Open Web Analytics Reviews

Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Open Web Analytics offers a comprehensive set of features, rivaling commercial analytics tools, with the flexibility of open source.
Source: zeabur.com
Top 5 open source alternatives to Google Analytics
In addition to the usual raft of analytics and reporting functions, Open Web Analytics tracks where on a page, and on what elements, visitors click; provides heat maps that show where on a page visitors interact the most; and even does e-commerce tracking.
Source: opensource.com
Best Google Analytics Alternatives
Open Web Analytics ranks over Google due its self hosting property and additional features like Heatmap, DOM clicks tracking and mouse movement (recording and playback) tracking.
Source: mofluid.com
The 11 Best Alternatives to Google Analytics
Open Web Analytics is feature-rich, especially considering that it’s free to use. It can track goals along several steps of a conversion funnel, it offers separate stats filtered by pretty much any factor you can think of and it even offers heatmaps and mouse-tracking. However, be warned: with those last two options active, OWA will gobble up server resources like nobody’s...
Source: activegrowth.com

Social recommendations and mentions

Based on our record, SimilarWeb seems to be more popular. It has been mentiond 34 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SimilarWeb mentions (34)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Similar Web — Analytics for Web & Mobile Apps. Free Plan offers five results per metric, one month of mobile app data & 3 months of website data. - Source: dev.to / over 1 year ago
  • This is a joke
    According to similarweb.com US users account for 47% of all users... Source: over 2 years ago
  • A post-mortem on Pixlr save limit
    First of all, being a post-mortem, I have confirmed that this was at least one way a massive failure. Once I along with everyone else, got over the heat and frustration of the moment, being a technically minded and data driven person, my mind immediately went to the SEO/Market Research fields, and specifically, website performance. Once reaserching signed up for a free trial on SimilarWeb, a market research... Source: over 2 years ago
  • selling gym page crazy cheap 42k followers 250$ DM
    It is a marketplace for those who wants to sell and buy Instagram accounts. It is legit I saw so many escrows on this platform. I found it via reddit. So many people looks as if gave positive feedback than I checked their ranks on similarweb.com it was good. Source: over 2 years ago
  • 3 steps to develop your online Marketing & Traffic aquisition strategy
    Step2: go to similarweb.com and enter the site/domains of your top competitors. Scroll down and see where their traffic is coming from, including References, SEO/Google Search and Social Networks (with break down). Summarize the results from your competitors search results and define key channels for traffic aquisition. Source: over 2 years ago
View more

Open Web Analytics mentions (0)

We have not tracked any mentions of Open Web Analytics yet. Tracking of Open Web Analytics recommendations started around Mar 2021.

What are some alternatives?

When comparing SimilarWeb and Open Web Analytics, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Matomo - Matomo is an open-source web analytics platform

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

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