Odal VS Pipedrive

Compare Odal VS Pipedrive and see what are their differences

Rating: 0 reviews
Pricing: Paid Free trial £250 / Monthly
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Rating: 5.0 · 3 reviews
Pricing: Paid Free trial $14 / Monthly (Essential package)
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Which is more popular?

Based on our record, Pipedrive seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions: 0 vs 2
CRM popularity: 0% vs 100%

Base details

Website, pricing, platforms and company facts side by side.

	Odal	Pipedrive
Website	odal.io	pipedrive.com
Pricing	Paid Free trial £250 / Monthly Official pricing	Paid Free trial $14 / Monthly (Essential package) Official pricing
Platforms	Web SaaS	Android iOS Browser Web +1
Company	Startup from the United Kingdom · 1 - 9 employees · 2026	Startup from the United States · 500 - 999 employees · 2011
Listed in	CRM Attribution Tracking	Sales Workflow Sales Sales Automation CRM +1

About Odal and Pipedrive

In their own words, as submitted to SaaSHub.

Odal

Pipedrive

Odal is a CRM and marketing attribution platform purpose-built for lead generation businesses and marketing agencies. It connects Google Ads and Meta ad spend directly to closed pipeline revenue through native API integrations, offline conversion tracking, and full UTM attribution. Core features...

Features and specs

What each product offers, as listed by its team.

Odal 15 features

Pipedrive 5 features

Closed-loop attribution
Connects ad spend directly to closed revenue across Google Ads and Meta
Native Google Ads integration
OAuth integration with MCC (manager account) support for agencies
Meta Marketing API
Real-time spend reconciliation against pipeline revenue
Offline conversion tracking
Pushes closed-won revenue back to ad platforms for optimisation
UTM attribution
Full UTM capture and persistence from first click to closed deal
Form ingestion
Webhook and native form capture with attribution data preserved
Multi-tenant architecture
Row-level security for agencies managing multiple client accounts
Custom fields
Unlimited custom fields on contacts, companies, and deals
Sales pipelines
Drag-and-drop pipelines with custom stages and automations
Lifecycle stages
Track contacts from lead through to customer with stage automation
Contacts and companies
Full B2B data model with relationship mapping
Deal management
Track deals with value, probability, expected close date
Built on Next.js and Supabase
Modern stack for performance and real-time updates
API access
REST API for custom integrations and data export
Webhooks
Outbound webhooks for connecting to your existing stack

User-Friendly Interface
Pipedrive is known for its intuitive and easy-to-navigate interface, making it accessible for users without extensive technical skills.
Pipeline Management
It offers robust pipeline management features that help users visualize their sales processes and track deal progress effortlessly.
Customization Options
Pipedrive allows for extensive customization, enabling users to tailor the CRM to their specific needs, including custom fields and workflow automations.
Integration Capabilities
It integrates with numerous third-party applications like Gmail, Outlook, and Zapier, enhancing its functionality and allowing for seamless data flow.
Mobile App
Pipedrive provides a well-designed mobile app that allows users to manage their sales activities on the go, ensuring productivity from anywhere.

Possible disadvantages

Limited Advanced Features
Compared to some other CRM systems, Pipedrive may lack certain advanced features such as in-depth reporting and analytics.
Costs for Additional Features
While Pipedrive offers a basic suite of tools at a reasonable price, accessing advanced features may require purchasing higher-tier plans, which can add up.
Learning Curve for Customization
Even though the interface is user-friendly, the extensive customization options can lead to a steep learning curve for new users.
Email Limitations
The built-in email client has limitations in terms of email tracking and automation compared to specialized email marketing tools.
Limited Customer Support Hours
Customer support availability is limited to specific hours, which might not be convenient for users in different time zones.

Analysis

An editorial look at what each product does well and who it suits.

Odal

Pipedrive

No analysis of Odal yet.

Overall verdict

Overall, Pipedrive is a well-regarded CRM solution especially praised for its ease of use and effectiveness in helping small to medium-sized businesses streamline their sales process.

Why this product is good

Pipedrive is often regarded as a good CRM tool because it provides a simple, user-friendly interface that helps sales teams manage leads, track communications, automate repetitive tasks, and analyze data to improve sales processes. It integrates well with other tools and offers customization options to fit various business needs.

Recommended for

Pipedrive is recommended for small to medium-sized businesses (SMBs) and sales teams seeking a straightforward, affordable, and efficient tool to manage and improve their sales operations. Particularly, it suits teams that prioritize visual sales pipelines and require an easy learning curve.

Videos

Walkthroughs and reviews on video.

Odal 0 videos + Add

Pipedrive 13 videos + Add

No Odal videos yet. You could help us improve this page by suggesting one.

Pipedrive Review - Sales CRM Tool

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100

Odal

Pipedrive

0% 0%

CRM

100% 100%

Attribution Tracking

0% 0%

Sales

100% 100%

Questions & Answers

As answered by people managing Odal and Pipedrive.

Who are some of the biggest customers of your product?

Odal's answer

UK performance marketing agencies managing portfolios of lead generation clients
Law firms running Google Ads for case acquisition
Medical and healthcare businesses with regulated advertising requirements
Construction and ADU companies managing high-value lead pipelines
Travel businesses operating multi-region paid acquisition campaigns

We do not publicly list specific client names to protect client confidentiality, particularly in regulated verticals.

What makes your product unique?

Odal's answer

Odal is the only CRM built from the ground up for closed-loop revenue attribution. Most CRMs treat ad spend and pipeline as separate worlds, leaving marketing teams to reconcile spreadsheets and finance teams guessing at ROI. Odal connects Google Ads and Meta ad spend directly to closed revenue through native API integrations, offline conversion tracking, and full UTM persistence. Every deal in the pipeline carries its full attribution context from first click through to close, so you always know which campaigns, keywords, and creatives generated revenue. Built on Next.js and Supabase with multi-tenant row-level security, it scales from solo founders to agencies managing dozens of client accounts.

Why should a person choose your product over its competitors?

Odal's answer

HubSpot, Salesforce, and Pipedrive are general-purpose CRMs that bolt on marketing attribution as an afterthought. They charge enterprise prices for features lead generation businesses do not need, and they fail at the one thing those businesses care most about: knowing which marketing pound generates which revenue pound.

Odal is purpose-built for lead generation. Native Google Ads integration with MCC support means agencies can manage every client from one account. Meta Marketing API integration handles ad spend reconciliation automatically. Offline conversion tracking pushes closed-won revenue back to ad platforms so they can optimise for actual customers, not just leads. Form ingestion preserves UTM data through to close. The result is a CRM that pays for itself the first time you spot a campaign quietly losing money.

It is also dramatically more affordable than HubSpot Marketing Hub or Salesforce Sales Cloud, with a modern interface built in 2025 rather than 2008.

How would you describe the primary audience of your product?

Odal's answer

Odal is built for two primary audiences.

First, performance marketing agencies running Google Ads and Meta campaigns on behalf of clients, particularly in lead generation verticals like legal, medical, financial services, home services, construction, education, and B2B SaaS. These agencies need MCC-level access, multi-client reporting, and the ability to prove ROI to clients who measure success in closed revenue not lead volume.

Second, in-house marketing and sales teams at lead generation businesses where the gap between ad spend and revenue creates constant friction. Companies in legal, fintech, healthcare, ecommerce, recruitment, and B2B services where leads convert offline and traditional analytics tools cannot show what is actually working.

In both cases the user is sophisticated enough to know that HubSpot's attribution reporting falls short, but does not need the complexity or cost of an enterprise solution.

What's the story behind your product?

Odal's answer

Odal was built out of frustration. As founder of a UK performance marketing agency running Google Ads and Meta for lead generation clients, I kept hitting the same wall: clients wanted to know which campaigns generated actual revenue, not just leads. The existing CRM and attribution landscape did not solve this. HubSpot's attribution required their highest tier and still missed offline conversions. Northbeam was built for ecommerce. Salesforce required a six-figure implementation just to start. Spreadsheets and Zapier hacks fell apart at scale.

So we built Odal. A CRM that treats attribution as a first-class citizen, not a bolt-on. Native Google Ads and Meta integrations. Offline conversion tracking baked in. Full UTM persistence from first click to closed deal. Multi-tenant by design so agencies can manage clients without spinning up separate accounts.

Today Odal is used by agencies and lead generation businesses across the UK and beyond, replacing the patchwork of CRMs, attribution platforms, and spreadsheets they had been gluing together.

Which are the primary technologies used for building your product?

Odal's answer

Next.js (App Router) for the frontend and API layer
React and TypeScript throughout
Supabase for the database, authentication, and row-level security
PostgreSQL as the underlying database
Tailwind CSS for styling
Vercel for hosting and edge functions
React Query for client-side data fetching and caching
Google Ads API for native ad platform integration with MCC support
Meta Marketing API for ad spend reconciliation
N8N for workflow automation and integrations

User comments

Share your experience with using Odal and Pipedrive. For example, how are they different and which one is better?

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Odal no reviews yet

Pipedrive 5.0 · 3 reviews

We have no reviews of Odal yet. Be the first one to post

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SaaSHub review

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Odal 0 mentions

Pipedrive 2 mentions

Tracking Odal since May 2026.

Why doesn't Microsoft have a better CRM product...?
I feel like Microsoft could offer a more robust CRM than what's present with 'Contacts' under Outlook, and pretty easily. Something like Pipedrive... I mean it could syncronize all the datapoints that local Microsoft programs already... Source: about 4 years ago
Building Reach in Public
Pipedrive → our CRM for tracking leads, tasks, conversations, and deals. We chose Pipedrive because it does a good job of providing an intuitive and relatively simple CRM while still having enough features to track our sales... Source: over 4 years ago