Software Alternatives, Accelerators & Startups

Ocamba VS OneSignal

Compare Ocamba VS OneSignal and see what are their differences

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

OneSignal logo OneSignal

Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • OneSignal
    Image date //
    2024-09-12

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team membersโ€™ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

OneSignal features and specs

  • Ease of Use
    OneSignal offers a user-friendly interface and straightforward setup process, making it accessible even for those with limited technical knowledge.
  • Multi-Platform Support
    The service supports a wide range of platforms including iOS, Android, and web browsers, allowing for comprehensive push notification campaigns.
  • Free Tier
    OneSignal provides a generous free tier that includes many features, which is highly beneficial for startups and small businesses with budget constraints.
  • Automation Capabilities
    Offers robust automation features like automated messaging, segmentation, and personalized notifications, enhancing user engagement.
  • Analytics
    Provides detailed analytics and reporting, allowing users to track the performance of their notifications and optimize campaigns.
  • Integrations
    Supports integration with various platforms and services such as WordPress, Shopify, and Google Analytics, making it versatile and adaptable to different needs.

Possible disadvantages of OneSignal

  • Data Privacy Concerns
    There have been concerns about data privacy and security, as OneSignal collects user data which may not be ideal for companies with strict data compliance needs.
  • Limited Customization
    While OneSignal offers many features, some users find the customization options for the appearance and behavior of notifications to be limited.
  • Learning Curve for Advanced Features
    Though it's easy to get started, employing some of the more advanced features and API capabilities may require a steeper learning curve.
  • Cost for Premium Features
    While the free tier is generous, access to advanced features and higher usage limits requires a paid subscription, which might be cost-prohibitive for very small businesses.
  • Dependence on Third-Party Service
    Relying on a third-party service for critical user engagement features can be risky, particularly if there are service outages or changes in terms of service.
  • Notification Fatigue
    Without careful management and user segmentation, there's a risk of overwhelming users with notifications, which could lead to reduced engagement or app uninstalls.

Analysis of OneSignal

Overall verdict

  • Overall, OneSignal is a highly regarded tool in the realm of push notification services and is generally recommended for both small businesses and large enterprises looking for an effective communication channel with their users.

Why this product is good

  • OneSignal is often considered a good platform because it provides robust and user-friendly solutions for web and mobile push notifications, in-app messaging, and email marketing. Its ease of integration, rich set of features, powerful analytics, and flexible pricing options (including a free tier) make it a popular choice for developers and marketers alike. OneSignal also offers support for multiple platforms and easy segmentation of audiences to tailor messages effectively.

Recommended for

  • Mobile app developers seeking reliable push notification services with multi-platform support.
  • Marketers wanting to engage users through targeted push notifications and in-app messaging.
  • Businesses of all sizes looking for affordable and scalable communication solutions.
  • Teams that want detailed analytics to track user engagement and campaign performance.

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

OneSignal videos

OneSignal Product Demo

More videos:

  • Review - Send Push Notifications Through Wordpress Using OneSignal
  • Demo - OneSignal: Product Demo/Overview

Category Popularity

0-100% (relative to Ocamba and OneSignal)
Mobile Push Messaging
13 13%
87% 87
Web Analytics
100 100%
0% 0
Push Notifications
13 13%
87% 87
Web Push Notifications
13 13%
87% 87

Questions and Answers

As answered by people managing Ocamba and OneSignal.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocambaโ€™s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ocamba and OneSignal

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

OneSignal Reviews

Best WordPress Push Notification Plugins For Publishers
Looking for OneSignal alternatives?Check out this in-depth OneSignal comparison guide to make the right choice.
Source: www.izooto.com
35 Best Free Push Notification Services and Tools (+ Open Source Push Notification Services to Consider)
OneSignal is a prominent notification aggregator. Users will be able to send push notifications across different platforms, as well as SMS and emails, making it a well-rounded tool for all messaging. OneSignal offers many capabilities including A/B testing, API service, analytics, segmentation, and personalization. On the free tier, developers can send 1 push message, email,...

Social recommendations and mentions

Based on our record, OneSignal seems to be more popular. It has been mentiond 27 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

OneSignal mentions (27)

View more

What are some alternatives?

When comparing Ocamba and OneSignal, you can also consider the following products

Airship - Mobile marketing solutions across all major mobile platforms.

iZooto - Engage your mobile and desktop web users with intelligent web push notifications.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

PushCrew - Push Notifications for Websites