Multiloop VS AgentClara

Multiloop's answer

Large language models through APIs, run through Multiloop’s own engines tuned on ad briefs and results, plus a first-party tracking pixel for visit-to-order data.

AgentClara's answer:

A React and TypeScript web application on a Postgres backend, with real-time voice handled over a persistent WebSocket bridge for low-latency conversation. Large language models power the conversational layer, with dedicated speech and telephony infrastructure for calls, plus integrations for calendars, messaging channels and payments.

Multiloop's answer

AI can make any ad, but it can’t tell you which one will sell. Multiloop tells you which ad to make next, then tracks each ad from the first visit to the order, and shows how your results compare with similar businesses.

AgentClara's answer:

Most AI receptionists answer the phone. Clara staffs the whole front desk: she answers every call 24/7, books clients straight into your live diary, chases enquiries that didn't book, and covers your website chat, SMS, social media inbox and email — with those extra channels included free, not sold as add-ons. She's UK-built, GDPR-native, priced in pounds, and you set her up yourself online in minutes with a free number and £100 of credit — no sales call, no quote.

Multiloop's answer

Most AI ad tools are generators: they make more creative. Multiloop tells you what to make and whether it sold. You get a Loop Rate for every ad, compared with your niche, and you see which ad formats are rising or falling. No ad account connection needed.

AgentClara's answer:

Three reasons. First, channels: rivals are phone-first, so DMs and web chat go unanswered — Clara covers every channel in one place. Second, booking: many entry plans only take messages or send a booking link; Clara books the appointment during the call and sends the confirmation. Third, no sales process: the big UK incumbents quote you after a consultation, while Clara is self-serve with £100 of free credit so you can test her on your real calls before paying anything.

Multiloop's answer

Ecommerce brands, Shopify stores, event organisers, venues, artists and small brands who run their own Meta and TikTok ads without an agency.

AgentClara's answer:

UK service businesses that lose money to missed calls — gyms, salons, aesthetics clinics, dental practices, estate agents and law firms — where one missed enquiry is a lost booking worth hundreds. The second audience is agencies and resellers who want to offer AI receptionists to their own client book without building the technology themselves.

Multiloop's answer

Our founder spent 18 years in advertising, including four years running ads for Eden Ibiza, and our co-founder has owned nightclubs for over 25 years. We kept watching independents guess which ad to run and pay agency retainers to guess for them. When AI made ad creation free, the real question became which ad to make, so we built Multiloop to answer it with evidence.

AgentClara's answer:

AgentClara was built by a Glasgow gym owner who kept losing members to unanswered calls. The phone rang mid-class, the Instagram DM arrived at 10pm, and the customer joined the gym down the road — not because the service was worse, but because nobody answered. Clara was built to be the employee that always answers, and now does the same job for service businesses across the UK.