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mParticle VS Rows

Compare mParticle VS Rows and see what are their differences

mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Rating
0 reviews
Pricing
Open source
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Alternatives Is it good?
Rows

The spreadsheet where teams work faster

Rating
0 reviews
Promote on VibeVoted
Alternatives Is it good?
HIVLY.APP
Give Hivly an idea. Get a finished social post. Add a photo and one sentence. Hivly writes the caption, designs the post, and schedules it for Facebook, Instagram, and LinkedIn. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Rows seems to be a lot more popular than mParticle. While we know about 24 links to Rows, we've tracked only 2 mentions of mParticle.

social mentions
2 vs 24
Customer Data Platform popularity
100% vs 0%
alternatives listed
68 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

mParticle
Rows
Website mparticle.com rows.com
Pricing
Open source Official pricing
Official pricing
Platforms
Android iOS Web Roku +1
—
Company Startup from the United States · 100 - 249 employees · 2013 Startup from Germany · 10 - 19 employees · 2016
Listed in
Customer Data Platform Customer Data Integration Customer Data Enrichment Analytics Marketing Analytics Web Analytics +3
Spreadsheets Spreadsheets As A Backend No Code Productivity Web App Project Management +3

About mParticle and Rows

In their own words, as submitted to SaaSHub.

mParticle
Rows

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing...

Read more about mParticle

Slick design. Built-in integrations. Revolutionary sharing. Rows reinvented spreadsheets so teams do more, crazy fast.

Read more about Rows

Features and specs

What each product offers, as listed by its team.

mParticle 2 features
Rows 5 features
  • Integrations
    Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
  • Demo Version
    demo.mparticle.com
  • User-Friendly Interface
    Rows provides an intuitive and easy-to-use spreadsheet interface that is accessible for users of all skill levels, from beginners to advanced.
  • Integration Capabilities
    Supports a variety of integrations with other software services and APIs, allowing for seamless data import and export.
  • Real-Time Collaboration
    Allows multiple users to work on the same spreadsheet simultaneously, enhancing team productivity and ensuring everyone has the latest information.
  • Customization and Automation
    Offers powerful automation features and the ability to write custom scripts, which can save time and reduce manual errors.
  • Template Library
    Provides a rich library of pre-designed templates that can help users quickly get started on common business tasks.

Possible disadvantages

  • Learning Curve
    While user-friendly, more advanced features and scripting capabilities may require a significant learning curve for new users.
  • Limited Offline Functionality
    Primarily a cloud-based tool, which means it relies heavily on internet connection and offers limited offline functionality.
  • Pricing
    The cost of premium features or larger scale deployments can be high, which may not be affordable for small businesses or individual users.
  • Dependency on Integrations
    Heavily reliant on third-party integrations, which means any issues or changes in connected services can impact Rows' functionality.
  • Security Concerns
    As with any cloud-based service, there may be concerns about data security and privacy, especially for sensitive or confidential information.

Analysis

An editorial look at what each product does well and who it suits.

mParticle
Rows

No analysis of mParticle yet.

Overall verdict

  • Yes, Rows is considered a good tool, especially for those who need a blend of traditional spreadsheet capabilities enhanced with modern, cloud-based functionalities. Its powerful integration options and user-friendly interface make it a compelling choice for data-driven organizations.

Why this product is good

  • Rows (rows.com) is a spreadsheet tool that stands out due to its modern approach to data management and collaboration. It combines the familiarity of spreadsheet functionalities with powerful integrations and automation features. Users appreciate its ability to pull in data from various API services without requiring advanced technical skills, making it easier for teams to manage and analyze data collaboratively. The interface is intuitive and designed for seamless teamwork, enabling real-time updates and sharing capabilities.

Recommended for

  • Data analysts seeking a more intuitive way to integrate and analyze data.
  • Small businesses looking to streamline reporting and data-driven decision-making processes.
  • Teams that require collaborative and real-time updates on shared projects.
  • Individuals who are familiar with spreadsheet interfaces but lack advanced programming skills and need easy API integrations.

Videos

Walkthroughs and reviews on video.

mParticle 2 videos + Add
Rows 3 videos + Add

mParticle Overview

More videos

  • - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Welcome to Rows

More videos

  • - The Truth about Barbell Rows (AVOID MISTAKES!)
  • - 9/21/21 bentover rows review

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
mParticle
Rows
100% 100%
Customer Data Platform
0% 0%
0% 0%
Spreadsheets
100% 100%
100% 100%
Web Analytics
0% 0%
0% 0%
Productivity
100% 100%

User comments

Share your experience with using mParticle and Rows. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

mParticle no reviews yet
Rows no reviews yet
  • 2025 Guide | Best Hightouch alternatives
    www.dinmo.com · Aug 2025

    mParticle is a traditional CDP, initially specialised in mobile event collection. It now offers all the key features of a CDP: data collection, storage, audience management, customisation, and even real-time use cases...

  • The best no-code tools for sales teams
    www.nocode.tech · Jul 2023

    You can bring your data to life. With Rows, you can jazz up your spreadsheets with slick charts, images, audio and even interactive features such as buttons and checkboxes. What’s more, you can share your spreadsheets...

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

mParticle 2 mentions
Rows 24 mentions
  • Huge memory leak on all browsers?
    Checking the logs, I found calls to mparticle.com. If those are not successful, the browser tab freezes completely. Safari eventually detects this and reloads it - just to freeze again. Source: over 4 years ago
  • What exactly is mparticle?
    For example, if you open and order something in a popular US-based food delivery app, you'd find DNS queries made to various mparticle.com subdomains while using the app because they use mParticle to:. Source: over 4 years ago

View more

Alternatives to mParticle and Rows

When comparing mParticle and Rows, you can also consider the following products.

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