Software Alternatives & Startups

Moz VS ServiceGraph

Compare Moz VS ServiceGraph and see what are their differences

Moz logo Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

ServiceGraph logo ServiceGraph

datasets for founders — where to launch, who to email, who to hire
  • Moz Landing page
    Landing page //
    2025-04-21
  • ServiceGraph 850 + product directories & more
    850 + product directories & more //
    2026-05-26
  • ServiceGraph
    Image date //
    2026-05-26
  • ServiceGraph
    Image date //
    2026-05-26

ServiceGraph is datasets for founders — where to launch, who to email, who to hire.

Every founder ships a product and hits the same wall: where do I actually launch this, who do I email to grow, who do I hire? The honest answers are scattered — in 2-year-old listicles where half the links 404, in ChatGPT answers that invent URLs, in frozen Notion lists nobody updates.

ServiceGraph turns that mess into living datasets: - 850+ product directories — submission policy, DR, traffic - 3,500+ business directories — industry, DR, traffic - 50,000+ newsletters — subscribers, topics, post cadence - 110,000+ agencies — services, size, location, ratings Coming soon: subreddits, influencers.

Every row carries real metrics. Searchable, sortable, exportable. CSV via the web, JSON via the API.

Pricing is credit-based. Browse, search and filter for free. Unlock the rows you need for credits — 2,000 free on signup, no card, no subscription, and they don't expire.

Built by founders who needed it themselves.

Moz

Website
moz.com
$ Details
-
Release Date
2004 January
Startup details
Country
United States
State
Washington
City
Seattle
Founder(s)
Gillian Muessig
Employees
100 - 249

ServiceGraph

$ Details
freemium
Release Date
2026 May
Startup details
Country
United States

Moz features and specs

  • Comprehensive Toolset
    Moz offers a wide range of SEO tools, including keyword research, link building, site audits, and rank tracking, making it a comprehensive solution for digital marketers.
  • Ease of Use
    The intuitive user interface and clear navigation make it easy for users at all levels of expertise to utilize the platform effectively.
  • MozBar
    This Chrome extension allows users to access key metrics directly from their browser, providing on-the-go SEO insights.
  • High-Quality Educational Resources
    Moz offers extensive learning materials, including the Moz Blog, Whiteboard Fridays, and guides, to help users learn and improve their SEO skills.
  • Reliable Metrics
    Moz provides accurate and reliable metrics, such as Domain Authority and Page Authority, to help users measure their SEO performance effectively.
  • Comprehensive SEO Toolset
    Moz Pro offers a wide range of tools for keyword research, site audits, rank tracking, and link building, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform is designed with a clean and intuitive interface, allowing both beginners and experienced users to navigate and use the tools effectively.
  • In-Depth SEO Reports
    Moz Pro provides detailed and customizable SEO reports that help users understand their website performance and identify areas for improvement.
  • Keyword Explorer
    This feature allows users to discover and analyze keywords to find those with the best potential for their SEO strategy.
  • Site Crawl Diagnostics
    Moz Pro’s site crawl feature identifies issues on your website that could impact your SEO, such as broken links and missing tags.
  • Strong Community and Support
    Moz enjoys a robust community and offers extensive resources, including blogs, forums, and customer support, to help users maximize the value of the tool.
  • Comprehensive SEO Tools
    Moz Analytics offers a wide range of SEO tools designed to help users improve their website's performance, including keyword research, link building, site auditing, and rank tracking.
  • Robust Reporting
    Moz Analytics provides detailed reporting features that allow users to track their progress and understand their SEO performance over time.
  • Community and Support
    Users benefit from a strong community and extensive support resources, including forums, webinars, and comprehensive documentation.
  • Regular Updates
    Moz consistently updates its tools and features in line with the latest SEO trends and algorithm changes, ensuring users have access to current best practices.
  • Comprehensive Metrics
    MozBar provides a detailed set of SEO metrics directly within your browser, including Domain Authority, Page Authority, and spam score, which are useful for assessing the SEO strength of any web page.
  • Competitive Analysis
    With MozBar, users can compare link metrics across multiple websites, helping to gain insight into competitors’ SEO strategies.
  • Flexible Search Options
    Users can conduct searches by region, city, or country, allowing for targeted analysis and understanding of localized search performance.
  • Highlight Links
    MozBar allows users to highlight and differentiate between follow and no-follow links, making backlink analysis more efficient.
  • Comprehensive Data
    Keyword Explorer by Moz provides extensive data on search volume, difficulty, and potential, allowing users to make informed decisions about their targeted keywords.
  • Accurate Difficulty Score
    Moz's Keyword Difficulty Score is known for its accuracy, helping users understand how challenging it would be to rank for a particular keyword.
  • SERP Analysis
    The tool offers detailed SERP analysis, showing the top-ranking pages and their metrics, which helps in understanding the competition and improving SEO strategies.
  • Keyword Suggestions
    It provides a list of related keywords and phrases, which can help in expanding and refining keyword strategy.
  • Integration with Moz Tools
    Keyword Explorer integrates seamlessly with other Moz tools, providing a unified platform for SEO management.

Possible disadvantages of Moz

  • Cost
    Moz’s pricing can be high for small businesses or individual users, making it less accessible for those with limited budgets.
  • Slow Updates
    Some users have reported that Moz can be slow in updating keyword rankings and other metrics, which can be frustrating for those needing real-time data.
  • Limited Global Databases
    While Moz is strong in certain regions, its databases are less comprehensive in some international markets compared to competitors.
  • Complexity for Beginners
    Despite its user-friendly interface, the depth and breadth of tools can be overwhelming for complete beginners to SEO.
  • Data Accuracy
    While generally reliable, there have been occasional concerns about the accuracy of Moz's backlink data compared to other SEO tools.
  • Pricing
    Moz Pro is relatively expensive compared to some other SEO tools, which might be a barrier for small businesses and individual users.
  • Learning Curve
    While the interface is user-friendly, the depth and breadth of features mean that new users may need time to learn how to use the platform effectively.
  • Limited Data for Lower Tiers
    Some of the lower-priced plans offer limited access to data and features, which may not be sufficient for larger or more competitive websites.
  • Data Limitations
    There may be limitations in terms of data availability and accuracy, particularly in comparison to some competitors who offer broader datasets.
  • Steep Learning Curve for Advanced Features
    While basic features are user-friendly, some of the more advanced functionalities may require a bit of a learning curve for new users.
  • Limited International Focus
    Moz has historically had a stronger focus on the US market, which may limit its applicability for users focusing predominantly on international SEO.
  • Keyword Data Restrictions
    Users sometimes report limitations in keyword data, particularly when compared with other tools that offer more extensive keyword research capabilities.
  • Limited Free Features
    Many of the advanced features of MozBar require a paid subscription, making it less accessible for users who prefer free tools.
  • Requires Moz Account
    Users must create a Moz account to fully utilize the features, which might be inconvenient for those who wish to avoid additional account registrations.
  • Browser Dependency
    MozBar is only available as a browser extension, limiting its use to supported browsers and possibly causing compatibility issues.
  • Performance Impact
    Some users report that having MozBar enabled can slow down their browser's performance, especially when handling data-intensive tasks.
  • Steeper Learning Curve for Beginners
    Although the user interface is friendly, beginners might find the array of SEO metrics overwhelming without prior knowledge or guidance.
  • Limited Free Access
    The free version offers limited functionality and a restricted number of keyword searches, which may not be sufficient for in-depth research.
  • Data Delay
    There can sometimes be a delay in data updates, meaning the information might not always be the most current.
  • Learning Curve for Advanced Features
    While the basic interface is user-friendly, some advanced features and functionalities might require a learning period to use effectively.
  • Geographical Limitations
    The tool may not provide as comprehensive data for certain non-English-speaking countries, making it less effective for international SEO strategies.

ServiceGraph features and specs

  • Product directories
    850+ directories with submission policy, domain rank and real traffic attached
  • Business directories
    3,500+ directories by industry, with DR and traffic
  • Newsletters
    50,000+ newsletters with subscribers, topics and post cadence
  • Agencies
    110,000+ agencies with services, size, location and ratings
  • Data freshness
    Live datasets — updated regularly, not static listicles
  • Search & filter
    Searchable, sortable, filterable by DR, traffic, subscribers, niche
  • Export
    CSV via web, JSON via REST API
  • API
    REST API, Bearer token auth, docs at docs.servicegraph.co
  • Free tier
    2,000 credits on signup — no card, no subscription, credits don't expire
  • Pricing
    $10 per 1,000 credits, $80 per 10,000. 10 credits = 1 row unlocked for 30 days
  • Use cases
    Launch, SEO backlinks, newsletter outreach, agency hiring
  • Coming soon
    Subreddits and influencers datasets

Analysis of Moz

Overall verdict

  • Moz is a strong choice for individuals and businesses looking to enhance their SEO strategies. Its tools are effective, and its resources are valuable for both beginners and experienced SEO professionals.

Why this product is good

  • Moz is renowned for its comprehensive suite of SEO tools, educational resources, and research. It offers features such as keyword research, site audits, and backlink analysis. Moz's tools are user-friendly and provide valuable insights to help improve search engine rankings.

Recommended for

  • Digital marketers
  • SEO specialists
  • Small to large businesses
  • Marketing agencies
  • Content creators

Analysis of ServiceGraph

Overall verdict

  • I don't have verified, specific information about a product called 'ServiceGraph' at servicegraph.co, so I can't confirm whether it's good or provide an accurate assessment. I'd be fabricating details if I claimed specific knowledge about this particular service's quality, features, or reputation.

Why this product is good

  • I don't have reliable, up-to-date data on this specific website or product to evaluate its merits
  • Providing a confident verdict without verified information could mislead you
  • Company websites and products can change frequently, so even if I had prior knowledge it may be outdated

Recommended for

  • Anyone considering this service should check recent user reviews on independent platforms
  • Visit the actual website to review their current offerings, pricing, and customer testimonials
  • Look for third-party reviews on sites like G2, Trustpilot, or Capterra if it's a business software product
  • Reach out to their support team directly with specific questions about your use case

Moz videos

MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?

More videos:

  • Review - Fresh Web Explorer by Moz- Best Way to Find the New Content Updated in Market - Part 5
  • Review - 15. SEO For Beginners: MozBar - The Best Chrome SEO Extension
  • Review - Moz Pro Review (2017): The 5 SEO aspects that Moz tracks
  • Tutorial - How to Use the MOZbar for Competitive Research
  • Review - SEO Tool - MOZ Review
  • Review - Moz Review — All the Key Pros and Cons
  • Review - 🔥 Moz Review: Pros and Cons

ServiceGraph videos

Where do I launch this? 850+ live product directories with DR + traffic — ServiceGraph

Category Popularity

0-100% (relative to Moz and ServiceGraph)
SEO Tools
100 100%
0% 0
Sales And Marketing
0 0%
100% 100
SEO
100 100%
0% 0
Lead Generation
0 0%
100% 100

Questions & Answers

As answered by people managing Moz and ServiceGraph.

What makes your product unique?

ServiceGraph's answer:

Most "where to launch / who to email / who to hire" lists online are stale — 2-year-old listicles where half the links 404, ChatGPT answers that invent URLs, frozen Notion lists nobody updates. ServiceGraph is the live alternative: curated datasets of product directories, business directories, newsletters and agencies, each row carrying real metrics — traffic, domain rank, subscriber counts, ratings — refreshed continuously and exportable as CSV or JSON.

Why should a person choose your product over its competitors?

ServiceGraph's answer:

Three reasons. (1) Freshness — most directory aggregators publish once and rot; we maintain ours as a living dataset. (2) Real metrics on every row, not just a list of names — filter directories by DR and traffic for SEO, newsletters by subscriber count for outreach, agencies by ratings and location for hiring. (3) Zero-friction trial — browse, search and filter completely free; 2,000 credits on signup, no card, credits don't expire.

How would you describe the primary audience of your product?

ServiceGraph's answer:

Founders and growth operators at early-stage startups, typically 1–10 people, who just shipped a product or are about to. They keep hitting the same three questions: where do I launch this, who do I email to grow, who do I hire. Solo indie hackers, small SaaS teams, and the marketers and agencies who serve them.

What's the story behind your product?

ServiceGraph's answer:

We built it for ourselves. Every time we shipped, finding the right places to launch and the right people to reach ate a full day of googling stale listicles and asking ChatGPT for URLs that didn't exist. We started maintaining our own list — with real traffic and domain-rank attached to each row — and realized every other founder was hitting the same wall. So we turned the internal tool into a product. Operated by NostrCorp, Inc. (Delaware).

Which are the primary technologies used for building your product?

ServiceGraph's answer:

TypeScript on the application side (web app and product API). Python for the data and ML pipeline that enriches and classifies rows across all datasets — directories, newsletters, agencies. ClickHouse as the storage and analytics backbone — chosen for fast aggregations across millions of rows so search, sort and filter stay snappy even on the 110k+ agencies dataset. REST API over HTTP exposed at docs.servicegraph.co.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Moz and ServiceGraph

Moz Reviews

  1. GracelynnRamos
    · SEO manager ·
    Comprehensive SEO tool for serious marketers

    Moz provides powerful SEO insights with accurate keyword tracking, site audits, and link analysis. It's an all in one platform that helps improve rankings and understand competitors, making it great for businesses focused on long term growth.

    Pros:    Excellent keyword research|Clean interface, easy to use
    Cons:    Higher price

Keyword Research for Affiliate Marketing: Top 6 Tools
While free tools like Google Trends are excellent starting points, they might not offer the depth of data you need as you grow. If you’re serious about affiliate marketing keyword research, investing in a paid tool like Semrush, Ahrefs, Moz Keyword Explorer, or Ubersuggest can provide a significant edge. Think about which features are non-negotiable for you. Is it competitor...
Source: clusterview.ai
10 Best SEO Tools for Small Businesses to Grow Online in 2026
Moz built the Domain Authority metric that the entire industry adopted. Additionally, Moz Local is purpose-built for businesses managing citations, local listings, and NAP consistency across directories.
Source: clusterview.ai
The 16 Best Moz Alternatives for Every Budget 
In comparison, Moz’s most affordable plan only allows tracking 50 keywords for a single website. So, if you’re an SEO novice, SEOPowerSuite could be a budget-friendly Moz Pro alternative.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Moz Pro is a well-regarded SEO tool that offers comprehensive features, including keyword research, link building, and site audits, making it a popular choice among businesses aiming to improve their online visibility. However, it may not meet every user’s needs, particularly those seeking more advanced capabilities or a different user experience.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.

ServiceGraph Reviews

We have no reviews of ServiceGraph yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Moz seems to be more popular. It has been mentiond 50 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moz mentions (50)

  • Beyond the Numbers: Combining DA/PA with Other Ranking Signals for Holistic SEO
    Ultimately, the Moz DA/PA Checker tool is a powerful diagnostic instrument, not the destination itself. It effectively signals a website's accrued link equity, or its Authority. However, to translate that authority into sustainable rankings and organic traffic, SEO professionals must employ a holistic strategy that seamlessly blends the DA/PA scores with the other two vital pillars: Relevance and User Experience.... - Source: dev.to / 10 months ago
  • Competitor Insights: Analyzing DA & PA with the Moz API
    The Moz API transforms link intelligence into actionable competitive insights. By making Domain Authority, Page Authority, and Spam Score easily accessible and scalable, it empowers SEO professionals to:. - Source: dev.to / 10 months ago
  • Domain Rating vs Domain Authority: What's the Difference? (2025 Guide)
    Domain Authority is created by Moz and predicts how likely your website is to rank well in search engine results. - Source: dev.to / about 1 year ago
  • How to Start Freelance Blogging: A Detailed Guide
    The digital landscape is always evolving, and so should your skills. Stay updated with the latest trends in blogging, SEO, and content marketing. Continuously improve your writing skills and adapt to industry changes to remain competitive in the freelance market. Resources like Moz and the Content Marketing Institute are great for staying informed. - Source: dev.to / about 2 years ago
  • How to Use the Agility Writer Smart Outline Builder
    Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: almost 3 years ago
View more

ServiceGraph mentions (0)

We have not tracked any mentions of ServiceGraph yet. Tracking of ServiceGraph recommendations started around May 2026.

What are some alternatives?

When comparing Moz and ServiceGraph, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Clutch.co - Ratings and reviews of leading IT, marketing, and business services companies. Clutch is your data-driven field guide for B2B buying and hiring decisions.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Net Solutions - Where innovation meets expertise. Award-winning digital solutions built for growth.