Software Alternatives & Reviews

Moda VS Hotjar

Compare Moda VS Hotjar and see what are their differences

Moda logo Moda

Run Marketing Automation & do cross-channel Attribution from a single platform. Channels available to create automation - Email, SMS, forms, and Whatsapp. Also, analyze & attribute your paid channels like Facebook, Instagram, Google Ads & Tiktok.

Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
  • Moda Landing page
    Landing page //
    2023-03-16

While eCommerce businesses are looking to grow with acquisition channels like paid and influencer marketing, retention marketing through personalized experiences (like Emails & SMS) is becoming critical for businesses to stay profitable. Personalize at scale - level up your retention game with Moda.

Moda is a modern customer data & marketing platform that helps eCommerce brands understand their customers better via segments, send automated email and SMS marketing campaigns and personalize experiences for each customer based on their behaviors.

Stay ahead of your competitors by reaching out to your customers in real time by automating marketing channels such as Emails, SMS, WhatsApp and more. Engage with them by sending high-converting personalized messages based on their activities without any efforts.

Stop looking at each individual customer, group them into similar Profiles & engage with them with Moda's prebuilt segments. You can also set up different communication flows based on their behaviors such as targeting new customers, products viewed, cart abandoned, post-purchase, recommendations, and more.

While so many activities are happening in your store, you might lose track of what’s working for your brand or what isn’t. But with Moda, you will get all your customer's data into a single view from site interactions to behaviors across your support, review, subscriptions and shipping apps.

  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

Moda

Website
getmoda.io
$ Details
freemium $15.0 / Monthly ( Up to 1,000 contacts,Unlimited emails,50 SMS credits)
Platforms
Shopify
Release Date
-

Hotjar

Website
hotjar.com
$ Details
freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Platforms
-
Release Date
2014 June

Moda features and specs

  • Connect & automate your any eCommerce store with 100+ customer touch-points.: Yes
  • Automate personalized Emails & SMS at scale without any technical knowledge.: Yes
  • Choose from Ready-to-use 500+ Email & SMS templates to save time or create your own using drag-n-drop builder. : Yes
  • Setup automation flows for Welcome, Cart Abandoned, Order Status, Upsells, Reviews & more.: Yes
  • Get 20+ prebuilt segments from Loyals to Churn Potentials for truly personalized messages!: Yes
  • Segment customers into N-number of groups based on behaviours or attributes such as demographics, purchase history, order value, and more.: Yes
  • Get real-time insights and analyze store performance, growth, campaigns, and flows.: Yes
  • Built-in 20+ Pre & Post Purchase Automations or Setup your own Flows with Drag-and-drop flow builder.: Yes
  • Detailed Store Performance & different campaigns dashboard with enhanced reportings.: Yes

Hotjar features and specs

  • Heatmaps: Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings: Live playbacks of users on your site.
  • Surveys: Bring the voice-of-customer to your decision making.
  • Incoming Feedback: A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Moda videos

Moda - Customer Data & Engagement Platform for DTC Brands

More videos:

  • Demo - Moda : all-in-one Ecommerce growth platform

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

Category Popularity

0-100% (relative to Moda and Hotjar)
eCommerce
100 100%
0% 0
Heatmaps
0 0%
100% 100
Email Marketing
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Moda and Hotjar

Moda Reviews

We have no reviews of Moda yet.
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Hotjar Reviews

  1. Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  2. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    🏁 Competitors: WatchThemLive
  3. Don't work the heatmap and I did not like others.

    Don't work the heatmap and I did not like others.

    🏁 Competitors: WatchThemLive

10 Best Hotjar Alternatives & Competitors in 2023
Hotjar provides its users with 4 packages, and its ‘Basic’ one is free. In the following picture, you can take a look at all Hotjar plans, including ‘Plus,’ ‘Business,’ and ‘Scale’ services. The pricing on Hotjar starts from $32 a month.
The Top 10 Website Session Recording Tools for 2022
Hotjar is a simple, virtual, and visually appealing solution to find, track, gather, and convey consumer needs. Using the HotJar programme, you can understand your users and identify their key issues. By examining your user behaviour, the application enables you to ask the appropriate inquiry at the appropriate time.
Hotjar vs FullStory
Hotjar combines analytics data with user feedback collection to give you a more holistic understanding of your website visitors and customers. Hotjar and FullStory both offer tools like heatmaps and recordings to visually understand user behavior, but Hotjar also gives you survey tools and feedback widgets so you can quite literally ask your users for the why behind their...
Source: www.hotjar.com
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in one. This focus however means that it lacks a solid CX solution. Feedback analysis and reporting are not available (aside from exporting data to XLS or CSV. With this software however, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and...
Source: mopinion.com
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HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.

Social recommendations and mentions

Based on our record, Hotjar seems to be a lot more popular than Moda. While we know about 12 links to Hotjar, we've tracked only 1 mention of Moda. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moda mentions (1)

Hotjar mentions (12)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / 3 months ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: 6 months ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: about 1 year ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: about 1 year ago
  • How to get a targeted user feedback in a less intrusive way?
    Sign up for hotjar.com They record your user's screen as they use the website. It's really useful and gives you qualitative feedback. Source: over 1 year ago
View more

What are some alternatives?

When comparing Moda and Hotjar, you can also consider the following products

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MailReach.co - The #1 email warming service to improve your deliverability by generating realistic and meaningful engagement to your emails. Easy-to-use solution to help you land in the main inbox instead of the spam folder.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.