Software Alternatives, Accelerators & Startups

Moda VS Google Analytics

Compare Moda VS Google Analytics and see what are their differences

Moda logo Moda

Run Marketing Automation & do cross-channel Attribution from a single platform. Channels available to create automation - Email, SMS, forms, and Whatsapp. Also, analyze & attribute your paid channels like Facebook, Instagram, Google Ads & Tiktok.

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • Moda Landing page
    Landing page //
    2023-03-16

While eCommerce businesses are looking to grow with acquisition channels like paid and influencer marketing, retention marketing through personalized experiences (like Emails & SMS) is becoming critical for businesses to stay profitable. Personalize at scale - level up your retention game with Moda.

Moda is a modern customer data & marketing platform that helps eCommerce brands understand their customers better via segments, send automated email and SMS marketing campaigns and personalize experiences for each customer based on their behaviors.

Stay ahead of your competitors by reaching out to your customers in real time by automating marketing channels such as Emails, SMS, WhatsApp and more. Engage with them by sending high-converting personalized messages based on their activities without any efforts.

Stop looking at each individual customer, group them into similar Profiles & engage with them with Moda's prebuilt segments. You can also set up different communication flows based on their behaviors such as targeting new customers, products viewed, cart abandoned, post-purchase, recommendations, and more.

While so many activities are happening in your store, you might lose track of what’s working for your brand or what isn’t. But with Moda, you will get all your customer's data into a single view from site interactions to behaviors across your support, review, subscriptions and shipping apps.

  • Google Analytics Landing page
    Landing page //
    2023-08-26

Moda features and specs

  • Connect & automate your any eCommerce store with 100+ customer touch-points.: Yes
  • Automate personalized Emails & SMS at scale without any technical knowledge.: Yes
  • Choose from Ready-to-use 500+ Email & SMS templates to save time or create your own using drag-n-drop builder. : Yes
  • Setup automation flows for Welcome, Cart Abandoned, Order Status, Upsells, Reviews & more.: Yes
  • Get 20+ prebuilt segments from Loyals to Churn Potentials for truly personalized messages!: Yes
  • Segment customers into N-number of groups based on behaviours or attributes such as demographics, purchase history, order value, and more.: Yes
  • Get real-time insights and analyze store performance, growth, campaigns, and flows.: Yes
  • Built-in 20+ Pre & Post Purchase Automations or Setup your own Flows with Drag-and-drop flow builder.: Yes
  • Detailed Store Performance & different campaigns dashboard with enhanced reportings.: Yes

Google Analytics features and specs

No features have been listed yet.

Moda videos

Moda - Customer Data & Engagement Platform for DTC Brands

More videos:

  • Demo - Moda : all-in-one Ecommerce growth platform

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to Moda and Google Analytics)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
eCommerce
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Moda and Google Analytics

Moda Reviews

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Google Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Source: medium.com
Which tools help you to Measure the Success of your Website
Google Analytics: The most commonly free-to-use analytics tool which helps with very detailed and accurate real time results. It includes real-time views, conversions, bounce rates, session timings, trends and so much more.
Source: qpe.co.in
Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
Google Analytics can only show you what your visitors do and the numerical (quantitative) data about customer journey, but it does not determine the reasons for their actions (qualitative information). In simple words, in Google Analytics, you will deal with the numbers, but not the reasons for these numbers.

Social recommendations and mentions

Based on our record, Google Analytics seems to be a lot more popular than Moda. While we know about 36 links to Google Analytics, we've tracked only 1 mention of Moda. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moda mentions (1)

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: 9 months ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: 9 months ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: 9 months ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: 10 months ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: 11 months ago
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What are some alternatives?

When comparing Moda and Google Analytics, you can also consider the following products

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Matomo - Matomo is an open-source web analytics platform

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

MailReach.co - The #1 email warming service to improve your deliverability by generating realistic and meaningful engagement to your emails. Easy-to-use solution to help you land in the main inbox instead of the spam folder.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.