mbuzz.co
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Mixpanel
HockeyStack
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Triple Whale
Attributer
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Plotyx
Whatagraph
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mbuzz is multi-touch attribution for technical marketers who've stopped trusting their dashboard. Here's the thing nobody selling you attribution wants to say out loud: every tool runs a model under the hood, and the number it reports isn't "the data." It's that model's opinion of the data. Same touchpoints, different model, completely different "best channel."
mbuzz runs eight of them at once. First-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven. You can compare them, argue with them, and write your own in a SQL-like DSL if none of the stock eight fit how your business actually works.
Plotyx is an automated client reporting system that eliminates recurring manual work for marketing agencies. By connecting your data sources once, you can set up professional reports that run on autopilot on any weekly, monthly, or quarterly schedule. To empower your team, Plotyx includes Plotyx Y, a private AI Analyst Assistant that helps account managers prepare for meetings and uncover client insights instantly without digging through spreadsheets.
AI Assistant Plotyx Y acts as a private, on-demand analyst for every client. Instead of manual data mining, account managers can ask questions like, "How was my website traffic last week?" to instantly receive clear answers, charts, and summaries to share during client calls.
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mbuzz.co's answer
Every attribution tool runs a model under the hood and reports its number like it came from physics. mbuzz is the only one that shows the model. Eight of them side by side, plus a SQL-like DSL to edit or write your own. You stop arguing about which channel works and start arguing about which model you should trust.
mbuzz.co's answer
Dreamdata, HockeyStack, and Northbeam all ship with a proprietary "data-driven" model you can't see inside. You pay $1,400โ$5,000 a month to trust their math. mbuzz runs eight models you can inspect, lets you edit the logic in a SQL-like DSL, keeps your data exportable on every plan, and starts at $0. For a $1โ100M company spending $20Kโ$1M a month on ads, that's the difference between renting an attribution tool and owning an attribution stack.
mbuzz.co's answer
Technical marketers, marketing ops, growth engineers, and data-savvy CMOs at startups and mid-market SaaS, DTC, fintech, and healthtech companies spending $20Kโ$1M a month on paid media. Specifically the ones who've stopped trusting their dashboard โ who want to audit the math themselves, not hear "trust our algorithm."
mbuzz.co's answer
Years of wrestling with the limitations of various existing solutions, platform-inflated ROAS, and enterprise attribution tools that cost more than the budgets they were measuring. Every tool I tried picked one model and hid the math. I wanted to compare models, argue with them, and write my own rules โ so I built one. mbuzz is the attribution platform I wished existed when I was trying to explain channel performance to a CFO who didn't believe the Meta pixel.
mbuzz.co's answer
Ruby on Rails (backend + dashboard), PostgreSQL, Sidekiq for background jobs, Stimulus/Turbo for the frontend. Open-source SDKs in Ruby, Node, Python, and PHP. Deployed via Kamal on DigitalOcean.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.
DashThis - DashThis provides marketers with an easy-to-use, automated & attractive reporting tool.
HockeyStack - Not just another simple analytics tool.
Swydo - Adwords, PPC and analytics reporting tool, monitoring and workflow software for online marketers.
