mbuzz.co
Google Analytics
Mixpanel
HockeyStack
Rockerbox
Triple Whale
Attributer
Digital Analytics
Formfilled.io
Attributer
HandL UTM Grabber
mbuzz is multi-touch attribution for technical marketers who've stopped trusting their dashboard. Here's the thing nobody selling you attribution wants to say out loud: every tool runs a model under the hood, and the number it reports isn't "the data." It's that model's opinion of the data. Same touchpoints, different model, completely different "best channel."
mbuzz runs eight of them at once. First-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven. You can compare them, argue with them, and write your own in a SQL-like DSL if none of the stock eight fit how your business actually works.
Formfilled empowers marketing teams with the ability to enrich every form submission with key attribution details like UTMs and URL history. This data can be easily routed into CRMs and your existing tech stack, giving you a clear vision of ROI on marketing channels, campaigns and website content. The tool tracks both first-touch and last-touch attribution and enriches form submissions with these details via hidden fields.
Formfilled is quick and easy to set up. In our browser-based dashboard, you can choose which attributes youโd like to track, select your website form platform or CRM provider, and define custom traffic channel groupings to categorize traffic to your liking. From there, you can easily implement your script via Google Tag Manager, HTML, or your website's fileservers. Formfilled is hosted on a first-party basis and there is no outside visibility into your lead or CRM data, ensuring your organizationโs privacy and security.
Once Formfilled is configured, you'll be able to consistently send attribution data to your marketing automation platform, CRM,= and notification workflows to analyze where leads, opportunities and customers originated from.
mbuzz.co Formfilled.ioNo features have been listed yet.
mbuzz.co's answer
Every attribution tool runs a model under the hood and reports its number like it came from physics. mbuzz is the only one that shows the model. Eight of them side by side, plus a SQL-like DSL to edit or write your own. You stop arguing about which channel works and start arguing about which model you should trust.
mbuzz.co's answer
Dreamdata, HockeyStack, and Northbeam all ship with a proprietary "data-driven" model you can't see inside. You pay $1,400โ$5,000 a month to trust their math. mbuzz runs eight models you can inspect, lets you edit the logic in a SQL-like DSL, keeps your data exportable on every plan, and starts at $0. For a $1โ100M company spending $20Kโ$1M a month on ads, that's the difference between renting an attribution tool and owning an attribution stack.
mbuzz.co's answer
Technical marketers, marketing ops, growth engineers, and data-savvy CMOs at startups and mid-market SaaS, DTC, fintech, and healthtech companies spending $20Kโ$1M a month on paid media. Specifically the ones who've stopped trusting their dashboard โ who want to audit the math themselves, not hear "trust our algorithm."
mbuzz.co's answer
Years of wrestling with the limitations of various existing solutions, platform-inflated ROAS, and enterprise attribution tools that cost more than the budgets they were measuring. Every tool I tried picked one model and hid the math. I wanted to compare models, argue with them, and write my own rules โ so I built one. mbuzz is the attribution platform I wished existed when I was trying to explain channel performance to a CFO who didn't believe the Meta pixel.
mbuzz.co's answer
Ruby on Rails (backend + dashboard), PostgreSQL, Sidekiq for background jobs, Stimulus/Turbo for the frontend. Open-source SDKs in Ruby, Node, Python, and PHP. Deployed via Kamal on DigitalOcean.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Attributer - Know what marketing channels are driving customers & revenue
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.
HandL UTM Grabber - The easiest way to collect UTMs on your (optin) forms.
HockeyStack - Not just another simple analytics tool.
Rockerbox - Rockerbox is a real-time user intent that developed the technology to determine user's intent based on recent browsing habits.
