Software Alternatives, Accelerators & Startups

Mautic VS Ghost

Compare Mautic VS Ghost and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Mautic logo Mautic

Mautic is marketing automation software (email, social, & more).

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.
  • Mautic Landing page
    Landing page //
    2023-07-22
  • Ghost Landing page
    Landing page //
    2022-10-10

Mautic

Website
mautic.org
Pricing URL
-
$ Details

Ghost

Website
ghost.org
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)
Startup details
Country
United Kingdom

Mautic features and specs

  • Open Source
    Mautic is an open-source platform, which means you have full access to its source code. This allows for extensive customization and flexibility without the need for expensive licenses.
  • Cost-Effective
    Since Mautic is open source, you can use it without any licensing fees, which makes it a cost-effective solution for businesses of all sizes.
  • Extensive Features
    Mautic offers a wide array of marketing automation features including email marketing, lead management, social media integration, and analytics. This makes it a comprehensive solution for marketing teams.
  • Integration Capabilities
    Mautic can integrate with a variety of third-party applications through API, making it easier to connect with your existing tech stack.
  • Community Support
    Being open source, Mautic has a strong community of developers and users who contribute to its ongoing improvement and offer support.

Possible disadvantages of Mautic

  • Initial Setup Complexity
    The initial setup can be complex and may require technical expertise. For those without a technical background, this can be a hurdle.
  • Maintenance
    As an open-source solution, Mautic requires ongoing maintenance and updates, which can be time-consuming and may require specialized knowledge.
  • Limited Vendor Support
    Unlike commercial software, Mautic primarily relies on community support. This can be a drawback if you require immediate or professional support services.
  • Performance
    Depending on your server and how Mautic is configured, performance issues may arise, particularly when dealing with large volumes of data.
  • Learning Curve
    There is a learning curve associated with understanding and effectively using all of Mautic's features, which could require significant time investment.

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Mautic videos

What is Mautic?

More videos:

  • Review - Why Choose Mautic?
  • Review - Introduction - Mautic Marketing Automation

Ghost videos

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Category Popularity

0-100% (relative to Mautic and Ghost)
CRM
100 100%
0% 0
Blogging
0 0%
100% 100
Sales
100 100%
0% 0
CMS
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mautic and Ghost

Mautic Reviews

Best 5 Free and Open-Source Email Marketing Software Tools
We have summarized the most powerful, analytical, and superlative along with being market competitive email marketing software tools that are GetResponse, DirectIQ, MailChimp, Mautic, and BlueMail respectively. These mentioned platforms empower and enable the business organizations to tap in masses according to their target audience, and conveniently target them, again and...
Source: linuxways.net
Top 10 Free Trial Marketing Automation Software
MAUTIC.ORG โ€“ Open Source Marketing Automation: Mautic. Mautic provides free and open source marketing automation software available to everyone. Free email marketing software, lead management software and more.
The 11 Best Marketing Automation Software Tools in 2020
Mautic is the only open-source marketing automation platform in this list. It's also a relatively new player, only founded in 2014. They've grown quickly, though, and are seemingly picking up steam with high tech companies.

Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platformโ€™s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you donโ€™t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and youโ€™ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

Social recommendations and mentions

Based on our record, Ghost seems to be a lot more popular than Mautic. While we know about 196 links to Ghost, we've tracked only 7 mentions of Mautic. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mautic mentions (7)

  • From Helping Out to Taking Ownership: The Art of Sticking Around
    In 2024, I contributed to Mautic during Hacktoberfest. That whole month, I only made one PR. But I didn't leave when the event ended. I stayed. I took on more issues, but I also started reviewing other peopleโ€™s PRs and sharing ideas to improve the documentation. I remember spending much more time reviewing others' work and brainstorming than writing my own. Doing this actually helped me see the "big picture." I... - Source: dev.to / 4 months ago
  • Giving non-code contributions the recognition they deserve
    I'm Ayu, and I currently serve as the Assistant Team Lead for the Education Team at Mautic. I can speak to this from experience: my first contribution to Mautic was a no-code submission in 2024. It's precisely this kind of contribution that drives Mauticโ€™s core belief: bridging the gap for low- and no-code contributors. We want to actively support and encourage all types of contributions that help our projects and... - Source: dev.to / 10 months ago
  • Hubspot giving hard discounts up to 50% with a 4 year duration
    Its not an issue anymore because we switched to https://mautic.org a couple of years ago. Source: over 3 years ago
  • Any alternative tool is there for Mailchimp?
    Check out Mautic - it's a marketing automation tool. Source: almost 4 years ago
  • A List of Email Marketing Tools I Found This Week For You!
    Mautic is missing although email is just part of what it can do. Source: about 4 years ago
View more

Ghost mentions (196)

  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 7 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500โ‚ฌ/Year)
    Https://ghost.org โ€” Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 7 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / 11 months ago
  • Typepad Is Shutting Down
    They should provide an option to move to https://ghost.org/. - Source: Hacker News / 11 months ago
  • Build an analytics agent to analyze your Ghost blog traffic with the Vercel AI SDK and Tinybird
    In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / 12 months ago
View more

What are some alternatives?

When comparing Mautic and Ghost, you can also consider the following products

EspoCRM - EspoCRM is open source CRM (Customer Relationship Management) software that allows you to see, enter and evaluate all your company relationships regardless of the type.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Salesforce - CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.

Blogger - Publish your passions, your way. Create a unique and beautiful blog. Itโ€™s easy and free.