Software Alternatives, Accelerators & Startups
Register | Login

Matomo VS Square

Compare Matomo VS Square and see what are their differences

VaultNow
All-in-one crypto finance platform for companies that run on stablecoins. Invoicing, payouts, treasury, budgets and AML โ€” the whole money path in one non-custodial system. No banking friction, no spreadsheet reconciliation. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Matomo logo Matomo

Matomo is an open-source web analytics platform

Square logo Square

Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. Get paid faster with Square. Sign up today!
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Square Homepage
    Homepage //
    2024-05-06

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Square features and specs

  • Ease of Use
    Square's platform is known for being user-friendly and easy to set up, making it accessible for small business owners with little technical expertise.
  • Transparent Pricing
    Square offers straightforward, flat-rate pricing with no hidden fees, which helps businesses understand their costs upfront.
  • Integrated Solutions
    Square provides a comprehensive suite of tools including POS systems, online store, invoicing, payroll, and more, enabling seamless business operations.
  • No Long-Term Contracts
    Square does not require long-term contracts or commitments, allowing businesses flexibility in choosing their service provider.
  • Omnichannel Capabilities
    Square supports sales across various channels, including in-person, online, and mobile, offering versatility for different business models.
  • Next-Day Deposits
    Square offers next-day deposits, ensuring that businesses have quick access to their funds, which is critical for cash flow management.

Possible disadvantages of Square

  • Processing Fees
    While the pricing is transparent, the fees per transaction can add up, especially for businesses with high sales volumes or low margins.
  • Account Stability
    Some users have reported sudden holds or terminations of their Square accounts, which can disrupt business operations.
  • Limited Customer Support
    Square's customer support can be limited, particularly for smaller businesses or during high-demand periods, which can affect issue resolution time.
  • Additional Costs for Advanced Features
    Some advanced features and integrations may incur additional costs, making it more expensive for businesses that need these functionalities.
  • Geographic Limitations
    Square is primarily available in certain countries, which may be restrictive for businesses with international operations or customers.

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Analysis of Square

Overall verdict

  • Yes, Square is generally considered a good choice for businesses looking for an all-in-one payment and business management solution. It is particularly praised for its user-friendly interface, competitive pricing, and reliable customer support.

Why this product is good

  • Square, known for its point of sale solutions, has built a strong reputation for its ease of use, transparent pricing, and comprehensive features suited for small to medium-sized businesses. It offers seamless integration with various hardware, software, and payment processing services, which are particularly appreciated by users who want a straightforward setup. The platform also provides useful analytics, invoicing, and inventory management features that help businesses efficiently manage their operations.

Recommended for

    Square is recommended for small to medium-sized businesses, especially in the retail, food and beverage, and service industries, who need a versatile and scalable payment processing and business management solution. It is particularly beneficial for those who prefer a cloud-based service with seamless integration across multiple devices.

Matomo videos

+ Add

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - Matomo On-Premise installation overview

Square videos

+ Add

Square vs PayPal 2020: A Side by Side Comparison

More videos:

  • Demo - Square Mobile Credit Card Reader Review | Squareup Demo | Pros & Cons
  • Review - I switched from Square to Paymentech. IMO, Squareup merchant services is garbage.
  • Review - What is Square - Square Review - Square Pricing Plans Explained
  • Review - 6 days left to dump Square merchant services before they begin screwing small businesses
  • Review - Square Eftpos Terminal Review 2023
  • Review - Square Review | Is It the BEST POS System for Online Payments & Invoicing?
  • Review - Square For Small Business: Is Square Right For You? [Square Explained]

Category Popularity

0-100% (relative to Matomo and Square)

Matomo

Square

Analytics
100 100%
Analytics
0% 0
Payments Processing
0 0%
Payments Processing
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Payment Platform
0 0%
Payment Platform
100% 100

User comments

Share your experience with using Matomo and Square. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Square

Matomo Reviews

  1. peekmyip
    ยท Working at PeekMyIP ยท
Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: rishikap372.medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Square Reviews

The 8 Best Payment Processing Systems
If your business needs to process payments in person, Square has handy point-of-sale features like a contactless chip reader, magstripe reader, and convertible stand. All these components let you take payments directly from your smartphone. The system connects with your online business presence as well for seamless transactions. Card payments will always be more expensive,...
Source: gocardless.com
11 Alternatives to QuickBooks in 2024
If your business mainly processes card payments in-person in a retail setting, needs a few basic business tools like inventory tracking and sales reports, and is looking for something that seamlessly integrates with an ecommerce presence, Square is for you. Itโ€™s built for small retail and ecommerce businesses that are just starting out and looking for a lost-cost, low-risk,...
Source: www.bench.co
What to Use Instead of PayPal? 10 Best PayPal Alternatives
Square is another big name in retail payments and for a good reason. The easy-to-use platform lets you accept payments online or in-store. There are also useful available features such as invoices, contactless payments, point of sale, and eCommerce. Any extra features you add will be accessed via the same dashboard, letting you stay organised. Additionally, Square is...
Source: www.podium.com.au
The 6 best online payment processing services in 2024
Most of Square's features are free to use, but if you want to unlock more for your store and checkout experience, there are two subscription plans available. The highest one, Premium ($79/month), even lowers the transaction fee to 2.6% + $0.30 (from 2.9% + $0.30), so if you end up setting up shop with Square and start selling a lot, it may make sense to upgrade.
Source: zapier.com
POS: Best Point of Sale System Software for Small businesses
It may be used on tablets, smartphones, and Apple and Android devices. It is applicable to all business types, including bakeries. The business offers Square POS support around-the-clock.
Source: qpe.co.in

Social recommendations and mentions

Based on our record, Matomo should be more popular than Square. It has been mentiond 86 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / about 1 year ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
  • Show HN: Vince โ€“ A self hosted alternative to Google Analytics
    Matomo is another oneโ€ฆ https://matomo.org/. - Source: Hacker News / over 1 year ago
  • ๐Ÿ”ฅMatomo 5 UPGRADE - A step-by-step GUIDE ๐ŸคŒ
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 2 years ago
View more

Square mentions (41)

  • Advertisement - Help Finding a Global Entry Appointment
    This is an advertisement and I want to provide all the details.. I am a software developer and avid traveler. I own this website and am the sole developer who wrote the entire software! This idea came about when I signed up for Global Entry and then couldn't get an enrollment interview. I offer a 100% Money Back Guarantee (https://globalentrytextalerts.com/moneyBack) if someone doesn't feel satisfied. The website... Source: about 3 years ago
  • How common is card/contactless payment?
    And now with Square it's dirt simple to accept credit card transactions, and the software even integrates into the NFC transceiver in modern iPhones--so even street vendors and local artists accept contactless payment cards. Source: over 3 years ago
  • FREE GAME ๐Ÿ’ณ๐Ÿ’ฐ๐Ÿ’ฐ
    Https://squareup.com/us/en - Better with aged account and/or verified business. Do custom amount charges on phone and type in card info manually. Source: over 3 years ago
  • Art Market Question: $$$
    I've seen this one quite a bit here: https://squareup.com/us/en. Source: over 3 years ago
  • Squarespace Tutorial: Learn How to Build a Squarespace Website in 2022
    Squarespace supports several payment gateways, including Stripe, PayPal Business, and Square (for US point of sale transactions). - Source: dev.to / over 3 years ago
View more

What are some alternatives?

When comparing Matomo and Square, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Lightspeed - Retail point-of-sale, inventory management, and omnichannel payment processing systems.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Toast - Built to make restaurants better. Toast gives your restaurant the technology you need to succeed in today's fast-paced environment.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Odoo - An all-integrated business app suite to unleash your growth potential.

Loading...