Software Alternatives & Startups

Mailshake VS Folderly

Compare Mailshake VS Folderly and see what are their differences

Mailshake

Mailshake lets you build your professional network through a smart and intuitive approach to cold emailing.

Rating
0 reviews
Folderly

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Locate, solve, prevent email deliverability pitfalls, and ensure that your emails reach the Inbox folder.

Rating
5.0 · 9 reviews
Pricing
Open source Paid Free trial $120 / Monthly (Folderly Premium)

Which is more popular?

Based on our record, Folderly seems to be a lot more popular than Mailshake. While we know about 60 links to Folderly, we've tracked only 5 mentions of Mailshake.

social mentions
5 vs 60
Email Marketing popularity
61% vs 39%

Base details

Website, pricing, platforms and company facts side by side.

Mailshake
Folderly
Website mailshake.com folderly.com
Pricing
Open source Paid Free trial $120 / Monthly (Folderly Premium) Official pricing
Platforms
Google Workspace Office 365 Outlook Yahoo Zoho AWS Sendgrid SendinBlue Mailgun Sendpulse Intercom Klaviyo Sparkpost SMTP API Marketo Elastic Email Rackspace Technology +15
Company Startup from the United States
Listed in

About Mailshake and Folderly

In their own words, as submitted to SaaSHub.

Mailshake
Folderly

No description of Mailshake yet.

Folderly is more than just an email deliverability tool. Deep email deliverability fixes, technical setup, access to an up-to-date deliverability score, user-friendly template management, team accounts, and, now, spam trigger detection with best practices to follow—all of these features assist...

Read more about Folderly

Features and specs

What each product offers, as listed by its team.

Mailshake 5 features
Folderly 13 features
  • User-Friendly Interface
    Mailshake has a clean and intuitive interface that makes it easy for users to navigate and set up email campaigns quickly.
  • Automated Follow-ups
    The platform allows for automated follow-up emails, which helps increase engagement and response rates without manual intervention.
  • Personalization
    Mailshake provides options for personalization tags in emails, enabling users to create more customized and relevant messages.
  • Integrations
    Mailshake integrates with a variety of other tools such as CRMs and email providers, allowing for seamless workflow automation.
  • Real-time Analytics
    Offers comprehensive analytics on email campaign performance, including open rates, click rates, and response rates.

Possible disadvantages

  • Limited Customization
    Some users may find that the platform’s customization options for email templates and sequences are limited.
  • Pricing
    Mailshake's pricing may be on the higher side for small businesses or individual users with limited budgets.
  • Learning Curve
    Although the interface is user-friendly, there can be a learning curve for users who are entirely new to email marketing platforms.
  • Limited Advanced Features
    Compared to some other email marketing platforms, Mailshake may lack certain advanced features like advanced segmentation or A/B testing options.
  • Email Deliverability
    Some users have reported issues with email deliverability, which can affect the overall success of email campaigns.
  • Spam Fixing
  • Email Deliverability Testing
  • Email Placement Dashboard with Analytics
  • Technical Setup of Domain DNS and Authentication
  • Active Domain and IP Monitoring 
  • Content Analysis and Recommendations
  • Email Templates Management
  • Spam Triggers
  • Best Practices
  • Dynamic Seed Rotation
  • Custom API Integration
  • Dedicated Customer Success Manager
  • Onboarding Support

Analysis

An editorial look at what each product does well and who it suits.

Mailshake
Folderly

Overall verdict

  • Mailshake is a strong choice for those seeking an efficient and effective tool for email outreach campaigns. Its combination of automation, personalization, and ease of use makes it a valuable asset for marketing and sales professionals.

Why this product is good

  • Mailshake is considered a good email outreach tool because it offers user-friendly features for cold emailing, automated follow-ups, and email personalization. It integrates well with various CRM systems and ensures high email deliverability rates. The platform also provides detailed analytics to help users optimize their campaigns.

Recommended for

  • Sales teams looking to automate their outreach process.
  • Marketers aiming to improve their email campaign effectiveness.
  • Businesses wanting to maintain and improve email deliverability and engagement rates.
  • Small to mid-sized companies looking for an affordable, scalable solution for email marketing.

Overall verdict

  • Overall, Folderly is a beneficial tool for businesses that rely heavily on email marketing and need to ensure their communications reach their audience's inbox. Its specialized focus on improving email deliverability and providing actionable insights makes it a valuable asset for enhancing email campaign performance.

Why this product is good

  • Folderly is often regarded as a good tool because it provides efficient email deliverability solutions. It helps businesses improve their email performance by reducing emails going to spam and enhancing inbox placement. This is achieved through features like email warm-up, domain and IP reputation management, and detailed deliverability analytics. Its user-friendly interface and comprehensive reporting tools make it accessible for businesses looking to maximize the efficiency of their email campaigns.

Recommended for

    Folderly is recommended for marketers, email campaign managers, and businesses that heavily depend on email as a primary communication tool, especially those who experience issues with emails being marked as spam. It is also suitable for businesses looking to optimize their outreach efforts and improve overall email deliverability rates.

Videos

Walkthroughs and reviews on video.

Mailshake 3 videos + Add
Folderly 5 videos + Add

Mailshake Review and Tutorial: l: How To Massively Speed Up Your Outreach Process

More videos

  • - Mailshake Review - Is This Outreach Tool Any Good? (~1 year use)
  • - Mailshake Review - How to set up cold email campaign (step-by-step)

Supercharge Your Email Deliverability With Folderly

More videos

  • - From 15 to 98% Email Deliverability Rate for Slash | Folderly
  • - New Clients for BeforeHello after Working with Folderly
  • - Delivering Messages to the Inbox for the Kannaco Company | Folderly
  • - Getting stories delivered to the Inbox for PR & Communications company | Folderly

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Mailshake
Folderly
61% 61%
39% 39%
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
AI
0% 0%

User comments

Share your experience with using Mailshake and Folderly. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Mailshake no reviews yet
Folderly 5.0 · 9 reviews
  • Top 14 Email Warm-Up Tools for B2B SaaS
    www.mailwarm.com · Dec 2025

    Folderly: Full deliverability service offering warm-up, remediation, audits, configuration help, and a managed roadmap for recovery from spam placement.

  • Folderly guarantees that our emails are delivered to the inbox
    SaaSHub review
    · Sep 2023

    Our field of work requires extensive communication via email; therefore, we needed a solution that would monitor our email deliverability rate and help us eliminate any possible issues causing our emails to land in...

  • Folderly saves our emails from spam
    SaaSHub review
    · Aug 2023

    With Folderly, we have a clear picture of the situation with our mailboxes, understand what exactly caused our emails to go to spam, and see our campaigns' performance getting better. The team is always ready to give...

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Mailshake 5 mentions
Folderly 60 mentions

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  • Breaking Into Legal Tech
    Make • Build and automate workflows InvoiceBerry • Online invoicing for small businesses Gusto • Payroll, benefits and HR management Hive • Manage tasks, workflows and team’s work Lanva • Social video editing app. ClickUp • Manage... Source: almost 4 years ago
  • Why do businesses always have such long voice mail greetings?
    BTW, the same thing I noticed with emails. I recently started to work with them, and differentiating emails and sending them to the right group of people brings a more positive outcome. We recently checked it on https://folderly.com/.... Source: about 4 years ago
  • Is there somewhere an email client for mac that is not gmail, implements labels and supports IMAP?
    Finally, I would suggest you also use https://folderly.com/ in addition to those two email clients. I would help you avoid making your emails spammy and maintain a high email deliverability score. It’s essential if you’re using email for... Source: about 4 years ago

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Alternatives to Mailshake and Folderly

When comparing Mailshake and Folderly, you can also consider the following products.