Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

Madlitics's answer

After fighting scattered analytics and inconsistent UTMs across client stacks, I built a form-first approach that preserves attribution at the moment it matters, upon submission. Offering data transparency without the silo, Madlitics makes it easy to see where leads come from, send the data where it belongs, and trust the reports.

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers — helping brands drive 7- and 8-figure growth and recover millions in revenue.

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

Madlitics's answer

SMB and mid-market marketing teams and agencies that rely on web forms to generate leads, plus RevOps/sales ops who need reliable source data in the CRM. Great fit for teams using WordPress (Gravity, WPForms, Elementor), Webflow, Framer, Typeform, Jotform, and Formstack.

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads — typically those spending $50K–$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

Madlitics's answer

Madlitics is form-first: it writes channel, campaign, landing-page data, and click IDs directly into each form submission, so your existing tools get clean attribution without another dashboard. It standardizes messy UTMs and delivers dependable, first-party data that sales, ops, and marketing can actually use.

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on — driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Madlitics's answer

It’s simpler to adopt, because the data lives inside your submissions and flows through the integrations you already use. You get consistent first-touch attribution, standardized UTMs, and clearer reporting—without heavy setup, custom pipelines, or yet another place to log in.

Upstack Data's answer:

Upstack Data replaces a multi-tool stack — like Elevar plus Triple Whale — with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.