Software Alternatives, Accelerators & Startups

Looker VS Shape Software

Compare Looker VS Shape Software and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Looker logo Looker

Looker makes it easy for analysts to create and curate custom data experiencesโ€”so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Shape Software logo Shape Software

Shape CRM is an AI Powered Sales and Marketing Automation Platform that helps you convert more leads and grow your business profitably.
  • Looker Landing page
    Landing page //
    2023-10-11

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

  • Shape Software Landing page
    Landing page //
    2023-07-19

Shape Software is an all-in-one CRM and automation platform designed to help businesses manage leads, conversations, and customer relationships more efficiently. It brings sales, marketing, and communication tools into a single, easy-to-use system that helps teams respond faster, stay organized, and close more deals.

Built for growing teams and enterprise organizations alike, Shape combines flexibility, scalability, and powerful automation without the complexity of traditional CRMs.

Core CRM

  • Centralized lead and contact management
  • Customizable pipelines, stages, and workflows
  • Task management and activity tracking
  • Advanced reporting and analytics

Automation & AI

  • Automated follow-up via email, SMS, and voice
  • AI-powered voice and text agents
  • Intelligent lead routing and prioritization
  • Custom triggers and workflow automation

Communication Tools

  • Built-in calling, texting, and email
  • Call tracking and conversation history
  • Smart inbox for unified communication
  • Recording and compliance-friendly controls

Marketing & Lead Management

  • Lead capture from websites, forms, and ads
  • Campaign management and drip sequences
  • Real-time lead distribution
  • Deep integrations with lead providers

Integrations & Scalability

  • Open APIs and third-party integrations
  • Cloud-based, secure infrastructure
  • Designed to scale from small teams to large enterprises
  • Full data ownership and security controls

Shape Software is ideal for businesses that want a powerful yet intuitive CRM to streamline operations, automate outreach, and drive consistent growth.

Looker features and specs

  • Powerful Data Modeling
    Looker uses LookML, a proprietary modeling language, making it possible to transform raw data into meaningful metrics and dimensions, providing deep insights without needing SQL expertise.
  • Ease of Use
    Its intuitive user interface enables non-technical users to create visualizations and reports with relative ease, reducing the workload on data teams.
  • Customization
    Looker offers extensive customization options for data exploration and visualization, allowing dashboards and reports to be tailored to specific user needs.
  • Embedded Analytics
    Provides robust capabilities for embedding analytics into applications or portals, broadening the scope of data-driven decision-making throughout the organization.
  • Real-time Data
    Supports real-time data analytics by querying live data, which ensures up-to-date insights and helps in making timely decisions.
  • Integrations
    Looker integrates seamlessly with a wide range of databases and cloud data warehouses, including Google BigQuery, Amazon Redshift, and Snowflake.

Possible disadvantages of Looker

  • Learning Curve
    LookML, while powerful, can be complex for beginners who are not already familiar with data modeling or SQL, resulting in a steep learning curve.
  • Cost
    Looker can be expensive, especially for small businesses, as pricing is typically based on the number of users and the data volume processed.
  • Performance
    Query performance can sometimes be slow, especially with complex data models and large data sets, which may impact the user experience.
  • Customization Constraints
    While Looker offers great customization, certain advanced customizations may require significant expertise and time, posing a potential barrier.
  • Limited Offline Capabilities
    Looker is primarily designed for online use, so it lacks robust offline capabilities, which can be a limitation for users who need access to data in situations without internet connectivity.

Shape Software features and specs

  • Easy to Use
    Shape CRM is ready out of the box with its user-friendly interface, making it simple to use even with minimal technical skills.
  • Comprehensive Suite
    The platform has a large suite of marketing, sales, CRM and lead management tools, making in a one stop solution for most business needs.
  • Support & Training
    Shape offers extensive support and training resources including daily live webinars, comprehensive resource library, support and customer success teams.
  • Omnichannel Communication
    Phone, Email and Texting in natively built into our platform offering robust communication options.
  • Lead Management
    Shape has a complete suite of lead management tools including lead distribution, leads scoring, lead prioritization and customizable drip campaigns.
  • Detailed Reporting
    Shape CRM's reporting suite provides detailed, customizable reporting that helps track performnce and allows for data-driven decision making.
  • AI Drive Automation
    AI Insights and Shape IQ offer the ability to score, transcribe, summarize and notate next steps automatically.
  • Customizations
    Easily configure Shape to our desired work flow. Integrate over 5,000 3rd party apps to enhance your user experience.
  • Cutting Edge Technology
    Will over 1,000 product enhancements annually, Shape is constantly pushing to provide you with the must cutting edge technology available.

Analysis of Looker

Overall verdict

  • Looker is generally considered a robust solution for organizations looking to enhance their data-driven decision-making capabilities. Its flexibility, extensibility, and ease of use make it a strong contender in the BI space, though it may require some learning and setup effort to fully utilize its features.

Why this product is good

  • Looker is a data analytics platform that provides powerful tools for data exploration, visualization, and business intelligence. It offers a user-friendly interface and is known for its ability to connect to a wide variety of data sources. Looker's LookML, a modeling language, allows users to define data relationships and calculations, making it easier to create custom reports and dashboards. Additionally, it integrates well with other tools and supports collaboration with data teams.

Recommended for

  • Companies seeking scalable and flexible business intelligence solutions.
  • Organizations that need to integrate multiple data sources.
  • Teams looking for a collaborative platform with custom reporting capabilities.
  • Users who prefer a code-based approach to data modeling and analysis.

Looker videos

Looker Review

More videos:

  • Tutorial - How To Use Looker as a Business User
  • Review - Looker Review - Off The Shelf Reviews

Shape Software videos

Shape Quick Demo

Category Popularity

0-100% (relative to Looker and Shape Software)
Data Dashboard
100 100%
0% 0
CRM
0 0%
100% 100
Business Intelligence
100 100%
0% 0
Loan Management
0 0%
100% 100

Questions & Answers

As answered by people managing Looker and Shape Software.

What makes your product unique?

Shape Software's answer:

Shape Software is purpose-built for highly regulated industries like mortgage and insurance, combining CRM, automation, and AI in one unified platform. Unlike generic CRMs, it is designed to handle high-volume leads with speed, structure, and compliance. Built-in AI voice and text agents automate outreach and follow-up, while fully customizable workflows mirror real sales and operational processes. Shape also offers deep integrations with loan origination systems and lead sources, ensuring seamless data flow. With strong data security, full data ownership, and enterprise-grade scalability, Shape supports revenue-driven teams from small operations to large organizations.

Why should a person choose your product over its competitors?

Shape Software's answer:

A person should choose Shape Software because it makes managing leads, follow-ups, and customer relationships simple and efficient. Unlike many CRMs, Shape brings CRM tools, automation, and AI together in one easy-to-use platform. It helps teams respond faster, stay organized, and never miss opportunities with built-in AI voice and text tools. Shape also connects easily with other systems and data sources, so everything stays in one place. As teams grow, Shape scales with them while remaining intuitive and reliable.

How would you describe the primary audience of your product?

Shape Software's answer:

The primary audience of Shape Software includes sales-driven teams and businesses that rely on leads, follow-up, and strong customer relationships. It is designed for organizations that want a simple way to manage conversations, automate outreach, and stay organized. Shape works well for small teams, growing businesses, and large companies that need flexibility as they scale. The platform supports users who value speed, clarity, and efficiency in their daily workflows.

What's the story behind your product?

Shape Software's answer:

Shape Software was created to solve the common problems teams face when managing leads, follow-ups, and customer communication. The founders saw that many CRMs were too complex, disconnected, or not built for real daily workflows. Shape was designed to bring everything into one platform that is powerful but easy to use. Over time, it evolved to include automation and AI to help teams work faster and smarter. Today, Shape continues to focus on helping businesses grow through better organization, communication, and efficiency.

Which are the primary technologies used for building your product?

Shape Software's answer:

Shape Software is built using modern cloud-based technologies designed for speed, reliability, and scalability. The platform uses secure infrastructure to handle large data volumes and real-time activity. Automation and AI technologies power intelligent workflows, messaging, and voice interactions. Open APIs enable seamless integrations with third-party tools and data sources. Together, these technologies ensure Shape remains fast, flexible, and easy to use as teams grow.

Who are some of the biggest customers of your product?

Shape Software's answer:

Shape Software does not publicly list major enterprise customers on its website. However, Shape is widely used by businesses that need CRM, marketing automation, and communication tools across several industries. Users include companies in mortgage, insurance, real estate, education, HVAC, and construction, among others. Thousands of businesses rely on Shape to manage leads, communications, and sales workflows in one unified platform.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Looker and Shape Software

Looker Reviews

Top 10 BI Tools in 2026 (with Pricing, AI Features & Enterprise Fit)
Looker like business intelligence platforms include tools that offer governed data models, embedded analytics, real-time dashboards, and scalable cloud performance. These platforms are ideal for organizations that need consistent metrics, strong data governance, and customizable analytics similar to what Looker provides.
Source: supaboard.ai
Explore 7 Tableau Alternatives for Data Visualization and Analysis
Looker Studio, formerly Google Data Studio, is a user-friendly business intelligence tool that transforms raw data into interactive, customizable dashboards and reports. It integrates seamlessly with Google's ecosystem and supports various data sources, including Google Analytics and BigQuery. Looker Studio offers robust visualization capabilities and real-time collaborative...
Source: www.draxlr.com
Explore 6 Metabase Alternatives for Data Visualization and Analysis
To find the best Metabase alternative for your business, start by listing your specific requirements, such as customer support, data integrations, visualization options, user access controls, and budget. Compare these needs with the features of other BI tools like Draxlr, Tableau, Power BI, Looker, or Holistics. Once you've identified a few suitable options, take advantage...
Source: www.draxlr.com
5 best Looker alternatives
In this blog, weโ€™ll dive into the best 5 Looker alternatives currently dominating the market. Whether you're seeking a Looker alternative with enhanced features, better pricing, or a more tailored fit for your analytics needs, this guide will help you discover BI tool that could be a perfect match for your business.
Source: www.draxlr.com
10 Best Alternatives to Looker in 2024
Exploring alternatives to Looker isn't just about finding a different tool; it's about uncovering solutions that better address your specific business challenges and operational workflows. Here, we highlight five areas where Looker's limitations might lead you to consider other options.

Shape Software Reviews

We have no reviews of Shape Software yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Looker seems to be a lot more popular than Shape Software. While we know about 14 links to Looker, we've tracked only 1 mention of Shape Software. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Looker mentions (14)

  • edit home page to add folder section
    Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the folders if you have set the permissions correctly for each folder). Source: over 3 years ago
  • Stars, tables, and activities: How do we model the real world?
    Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins that can make Kimball warehouses hard to navigate for business users. - Source: dev.to / over 3 years ago
  • dbt for Data Quality Testing & Alerting at FINN
    We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / over 4 years ago
  • I'm a dev ID 10 T please help me
    Dashboard: I like to use Datastudio because it's easy (just like using google sheets), but you can also try out Looker. Source: over 4 years ago
  • The Data Stack Journey: Lessons from Architecting Stacks at Heroku and Mattermost
    For Growth and larger, I would recommend Looker. The only reason I wouldn't recommend it for the smaller company stages is that the cost is much higher than alternatives such as Metabase. With Looker, you define your data model in LookML, which Looker then uses to provide a drag-and-drop interface for end-users that enables them to build their own visualizations without needing to write SQL. This lets your... - Source: dev.to / over 4 years ago
View more

Shape Software mentions (1)

  • White label Software a boon for freelance coders
    Selling White label software is the latest trend helping freelance coders who have built their name in terms of coding rake in the revenue they have always dreamt of. Even established organizations that have a big name and an established brand are taking up the white label route to sell their merchandise in an effort to reach the deeper pockets of the unexplored markets where profitability is high and operating... Source: over 4 years ago

What are some alternatives?

When comparing Looker and Shape Software, you can also consider the following products

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Surefire CRM - Close More Loans & Build your Pipeline with Surefire CRM. Enterprise Marketing Automation & Compliance, Award Winning Content, Email, Text, Phone & Print

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

Velocify - Inside Sales Lead Tracking and Sales Team Management Software

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

Jungo - CRM for Loan Officers